ANA QUEVEDO’s Post

#Research shows that #debunking misinformation can attenuate consumer hesitation 🤔 to make purchases. In relation, The Eco Well's free full day conference on Sept. 29, the "Truth in Beauty E-Summit," sponsored by C&T, will explore #misinformation in cosmetics, its impacts and strategies to overcome it. 💡 Learn more and register here: https://lnkd.in/gZ7YG6DP

NEXT: 12 months to 18 months 💡 1. Science-backed ingredients will be the focal point A focus on ingredient quality helps consumers make informed choices and reinforces the importance of efficacy in product selection. Prestige brands can justify premium price tags by highlighting ingredient quality to compete with dupes, which are putting active hero ingredients front and centre but not always clarifying quality. The next stage of highlighting ingredient quality will see brands calling out the molecular weight of compounds, especially since studies point to how a compound must be under 500 Dalton to allow skin absorption. 2. Elevate efficacy using transformative textures Consumers will look for cues that products are working. Simplify and speed up efficacy communication by using transformative colours and textures. For example, a brand launched Caviar Jelly Makeup Remover. It features red suspended bubbles that burst when massaged into skin to evoke a sense of efficacy and help restore the skin's barrier and replenish its microbiome. Consumer will look out for result-driven beauty. 3. Address the ethical issue of overconsumption Businesses can adopt strategies such as simplifying product lines to prevent choice overload, promoting quality and durability, and encouraging mindful consumption through educational campaigns. Engaging with consumers through rewards for sustainable choices, loyalty programs, and continuous improvement in eco-friendly practices further align businesses with a commitment to ethical and sustainable values. S: Mintel Research #science #personalcare #newproductdevelopment #sustainability #innovation #ecofriendly

As we have mentioned in previous posts, naturality and sustainability have been a big trend in the last decade. Did you know that biotechnology is much more sustainable than natural ingredients? Talking about natural cosmetics, did you know that in order to make 1 kilo of rosehip essential oil it requires 1 ton of rose petals, the cultivation of which occupies an area equivalent to 36 football fields and requires 52,000 liters of water per day? Did you know that biotech cosmetics compared to natural cosmetics imply a 99% reduction in arable land, 99,8% reduction in water consumption, and a significant reduction in carbon footprint? Being aware that biotech is the future of cosmetics, Segle Clinical embarked on a journey to redefine the skin care industry through its biotechnological serums. Every formula crafted with precision, every ingredient chosen with care, spoke of a dedication to creating beauty products that were not just effective but also sustainable. Segle Clinical's lively and colorful packaging is just a pure expression of nature. Nature is not black and white❤️. The brand's ethos echoed through the valleys and mountains, resonating with those who sought not just beauty but a holistic approach to skincare. Segle is not only one of the most successful skincare stories in the European beauty industry, but more importantly, it is highly contributing to improving the skin health conditions of many consumers across several markets. And so, Segle Clinical's tale spread far and wide, touching hearts and skin alike with its emotional and heart-touching journey of beauty, innovation, and the harmonious dance between science and nature. #BorjaRobledaVives #SegleClinical #BeautyMarketTrend #BeautyInnovation #Beautyconsultant #BeautyBrandMatchmaker #DistributorPartnerships #BoostBeautySales #Beautymarketrends #DistributorSuccess #BeautyIndustryExpert #Distributorssupport #ExpertBeautyConsultant #BeautyIndustryInsights

🚢🌐 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐖𝐚𝐭𝐞𝐫𝐥𝐞𝐬𝐬 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲! 🌐🚢 Are you keeping up with the latest trends and insights in the Waterless Cosmetics Market? The world of Waterless Cosmetics is constantly evolving, and staying informed is key to making strategic decisions. 📦⚓ 𝐕𝐚𝐧𝐭𝐚𝐠𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐥𝐚𝐭𝐞𝐬𝐭 𝐖𝐚𝐭𝐞𝐫𝐥𝐞𝐬𝐬 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 𝐢𝐬 𝐧𝐨𝐰 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞, 𝐚𝐧𝐝 𝐢𝐭'𝐬 𝐚 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐞𝐫! 📊📈🌟 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐞𝐱𝐩𝐞𝐜𝐭 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐫𝐞𝐩𝐨𝐫𝐭: In-depth analysis of market trends and drivers Comprehensive data on global Waterless Cosmetics volumes Insights into sustainability initiatives within the industry Key players and their market strategies Future outlook and growth opportunities 𝐀𝐜𝐜𝐞𝐬𝐬 𝐅𝐮𝐥𝐥 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/dfxrk94S Don't miss out on this opportunity to gain a competitive edge in the Waterless Cosmetics market. Whether you're a professional, a business owner, or an investor, our report has something valuable for you. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐝𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐨𝐟 𝐖𝐚𝐭𝐞𝐫𝐥𝐞𝐬𝐬 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬? 𝐂𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 𝐛𝐞𝐥𝐨𝐰 𝐭𝐨 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫 𝐡𝐚𝐧𝐝𝐬 𝐨𝐧 𝐚 𝐬𝐚𝐦𝐩𝐥𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 𝐭𝐨𝐝𝐚𝐲! 🌐✨ https://lnkd.in/diaHyyBz Stay ahead of the curve, make informed decisions, and drive success in the Waterless Cosmetics industry. 🚀 #WaterlessCosmetics #SustainableBeauty #EcoFriendly #ZeroWaterBeauty #DryFormulation #SolidSkincare #MinimalistBeauty #CleanBeauty #GreenBeauty #NaturalIngredients #EnvironmentallyFriendly #ReducingWaterUsage #PlasticFreeBeauty #ConsciousConsumption #InnovativeBeauty #Sustainability #EthicalBeauty #CrueltyFree #LowWasteBeauty #EcoPackaging

Cosmetic Industry Trends 2024: Leading the Future of Beauty For beauty industry professionals: Dive into the 7 transformative trends that are shaping the cosmetic industry in 2024. From sustainability initiatives to the rise of digital integration, these trends are pivotal for future success. 💼🌟  #IndustryTrends2024 #BeautyInnovation #ProfessionalInsight

Are you more than a price tag for the customers you sell to? From McKinsey & Company this week… “For beauty brands selling premium products, finding success means being able to justify higher prices (for example, by communicating why certain ingredients are more expensive), not just relying on premium positioning alone to demonstrate value. In the adjacent wellness space, consumers are looking for science-backed, clinically proven ingredients more than “clean” ingredients. One could expect this to apply to beauty subcategories as well, including skin care, skin-care-based cosmetics, and hair care.” The future is now- as a brand how are you communicating your uniqueness, the story of your ingredients? And for New Zealand - how are we leveraging a “hero ingredient” strategy to help these brands tell that story, if we aren’t the end consumer brand ourselves. Wool Impact Limited New Zealand Story Group Aquaculture New Zealand New Zealand Wine New Zealand Apples and Pears

in-cosmetics Global is the world's leading event for personal care ingredients. It is a platform for the personal care development community to come together to network, learn, and do business. The event takes place every year in a different location, and this year it was held in Paris from April 16-18, 2024. Our Head of Sales, Peer Lucas Fismer and Head of Quality, Klaus-Dieter Schipmann were at the show and are reporting back on the key trends. They saw a strong focus on sustainable innovation, with many exhibitors showcasing products made with recycled materials or natural ingredients. There was also a lot of interest in bold colors and minimalist makeup looks. The world of cosmetics is dynamic and ever-changing, reflecting the modern world. Sustainable packaging, natural products, and less is more were all big themes this year. Natural cosmetics are making a major comeback, and with them, minimalism. It's all about simplicity and authenticity. Minimalist makeup doesn't mean giving up color. It's about using fewer products to achieve more, while emphasizing natural beauty. We welcome this trend, as lecithin is widely used in natural cosmetics and repairs cells. In addition, lecithin increases the quality of cosmetic products. Fismer Lecithin specializes in applications in the cosmetics sector in addition to food, feed or pharmaceutical applications. We are excited to see these trends continue to develop in the coming years. Lecithin has a lot to offer the cosmetics industry, and we are committed to working with our partners to create innovative and sustainable products. Would you like to know how your cosmetic products can benefit from our lecithin? Then feel free to contact us. 🧡 𝗟𝗲𝗰𝗶𝘁𝗵𝗶𝗻 𝗶𝘀 𝗼𝘂𝗿 𝗽𝗮𝘀𝘀𝗶𝗼𝗻. #nongmo #lecifis #fismer #sunflowerlecithin #vegan #veganlecithin #quality #lecithin #halal #pulverlecithin #fismerlecithin #organic #organiclecithin #biolecithin #lecithinproducts #lecithinworldwide #lecithin #lecithinproduzent #lecithinsmanufacturers #lecithinsupplier #incosmetics #incosmetics2024 #cosmetics #beauty #naturalcosmetics #sustainability #incosmetics #lecithin The in-cosmetics Group

Innovation and Development from 2024 In an industry that seeming evolves and changes daily we have recently viewed the pivoting towards sustainability and effectiveness of both our ingredients and formulations. This has come in from multiple angles; from the technology used enhancing innovation and through thorough research into solutions. The #cleanbeauty movement has been a driving force recent developments. Biotech-Engineered Ingredients-  "Biotechnology is revolutionizing the skincare industry by allowing for the creation of ingredients that mimic natural processes. These bioengineered ingredients are more potent and safer for the skin, providing more effective solutions for anti-aging, hydration, and skin barrier repair. For example, companies are developing ingredients that replicate the skin’s natural moisturizing factors or harness the power of microbiome-friendly actives." -> CosmeticBusiness Clean Label Products- This consists of the removal of unnecessary chemicals and allergens, resulting in products that are gentler on the skin and more transparent for consumers. Multifunctional Formulations- multiple benefits in one application, this is what the consumer market has demanded from the market. Brands responded with products such as SPF enhanced sun-creams that provide anti-aging or brightening benefits and even those that combine skin-care and makeup. This will not only enhance a customers routine with increased ease, it will also decrease spends for the consumer as the volume of products required will decrease. enhancing sustainability at the same time. The shift in this direction really emphasises the direction that the current market is trending towards. Boundaries and ceilings are being broken constantly. Where do you will we see our next breakthroughs ? #news #updates #cosmetics #personalcare #breakthroughs #research #science #ingredients #quality #sustainability #recycling #cleanbeauty #cleanlabels

Ingredient Updates: From Matthew Richardson At Appleton Finn, we understand the importance of aligning talent with these emerging industry demands. The businesses leading the charge in innovation are those that attract the right talent who can drive forward-thinking solutions. As we move into 2024, our focus remains on helping companies build strong leadership teams that will continue to push the boundaries of innovation and sustainability. If your business is looking to evolve with the market trends or to innovate in line with consumer expectations, now is the time to evaluate your talent pipeline. With the right leadership in place, the possibilities for growth and success are limitless. #Trends #Innovation #Ingredients #ExecuuvtiveSearch