ANC’s Post

Pound for pound, this is one of the best creative concepts and execution of all time. It was a fun, and brutally honest attempt, to reclaim some semblance of relevance in hopes of saving a dying brand. However, it didn't work. To me, the biggest problem is that the Creative mostly resonates with my generation, persons who had already written off Radio Shack. All the nostalgic characters were largely irrelevant to younger customers who never considered Radio Shack a viable alternative. A new generation of customers, which the brand desperately needed, didn't understand most of the pop culture references. Despite what the Cannes Lion community wants us to believe, advertising isn't art, and Creativity isn't enough. Advertising must achieve a commercial objective, and money spent on talent and production must produce an ROI. Radio Shack filed for bankruptcy a year after its massive bet on paid media failed to pay off. Fun ideas are fun, but effective ideas are even better. Don't be bamboozled by a charismatic creative director looking to produce something that will be better for his/her portfolio than your bottom line.

Denon partners with Katy Perry and Devon Turnbull, Bang & Olufsen partners with Charles Leclerc, Bowers & Wilkins partners with David Beckham... These handful of partnerships are an interesting way to spend marketing dollars, especially in the hotly contested personal listening category. Clearly part of a broader effort to appeal to a more "mass" consumer as opposed to the audio/video community exclusively (maybe not so much with the Turnbull partnership). Very curious to see how these partnerships wind up working (or not). Does this represent a sea change of focus for brands that could potentially lose sight of their "core" customers? Or, is the "core" customer so unique/rare that there's no real value in spending against them?

Bryan Buckley, The King of the Super Bowl Ad (The New York Times), shares his recipe for a successful ad. Buckley, co-founder of Hungry Man, has directed over 70 Super Bowl ads. His diverse work has earned him countless coveted nominations and awards: Academy Awards, Emmy Awards, Cannes Lions, the list goes on. Here is Buckley's Key to Superbowl Ad success: 1. Simplicity 2. Truth 3. Connect with a smile 4. The brand can not be extraneous. What's the key to Buckley's success? My guess: Caring. ♡ He cares about the company, who puts all they have into this one ad, that can make our break them. ♡ He cares about the message that's shared with the world. ♡ He cares about the work itself. Check out the 8-minute interview to hear more from Buckley himself and let us know your thoughts. #superbowl #ad #success Link: https://lnkd.in/gd59W4CS

🍌 Discover how the Savannah Bananas are revolutionizing sports entertainment with their all-inclusive pricing model, driving merchandise sales and turning fans into "walking billboards." 📣 Read the full article to learn more: https://lnkd.in/ghWEw5B4

Have you watched Usher's half-time set yet? Last night saw the #superbowl , arguably the biggest sporting event in the USA’s calendar grab the media headlines. With sporting events front and centre in 2024, it’s a good time to look at how the commercial value of sporting events is channelled by brands and how you can do the same. #retail #sportbusiness #marketing https://lnkd.in/eCnhSzi6

🏈 Excited about the Super Bowl? 🏈 Check out this article discussing the importance of keeping fans comfortable in stadiums to enhance their overall experience. Learn how prioritizing fan comfort, including aspects like restroom facilities, can significantly impact their enjoyment of the game. #superbowl 🏟️ https://lnkd.in/eiUuZUvu

Did every other #eventprof have heart palpitations when that stage was bouncing at the end of Usher's Super Bowl LVIII half time show? It's all the chatter in our slack channel this morning at TK Events Inc. Plus we have our quizz/challenge results which to be honest is centered around the half time show and not about the game at all. The things that had us talking beyond that - those ads - shout out to Dove and NIKE for their feature of girls/women in sports. Personally, I love all the pre-game hype and features. As event producers we focus a lot around playing up the destination and the Super Bowl producers sure brought us Vegas. That opening video with Frank Sinatra's My Way cut with some of the players big moments and the final shot against a Vegas backdrop - you just have to love a great production! Then of course the nail-biter of a game - you can't script that - but it was a Super Bowl to remember. #Superbowl #eventdesign #eventproduction #eventprofs, #eventprofsuk #eventplanning #eventmanagement

So we did a thing! Now on a billboard at the end of the deagon deviation just as you start to come into Redcliffe. Has anyone found success from Billboard campaigns? Let me know your thoughts! #BillboardAdvertising #FuneralMarketing #CommunityMatters

Wrexham has just signed a new player🐉🙌 This is how I want to be marketed to, always Firstly, love the ad, love the new signing, and what an awesome thing the guys are building at Wrexham. Not a big football fan, but a Ryan Reynolds and a Wrexham fan, having witnessed their genius for a while. Loved Ryan's humor and the way he makes it so fun, that I want to support the club's sponsors. A massive inspiration and lesson to how we can all go about our marketing and posts. Roar deep on that delightful cold brew Anthony! Maximum Effort! 🐲 🍻 #marketingandadvertising #marketingdigital #marketingcampaign #marketing

Learn more about how #led displays, scoreboards, & tickers, can enhance the fan experience inside and outside of the arena. It's also a great backdrop to showcase data from companies like WaitTime who are changing the way we consume modern sports. #sportsbiz #sportsmarketing