Most times the press kit comes into the hands of journalists before the screening of the film, forming the first impression of the film and its author. So, you must work on it in the best way you can.
📌 Media Coverage: Providing a press kit with high-quality images, trailers, and relevant documents can make the job of journalists easier and increase the chances of getting media coverage.
📌 Festival Submissions: Festivals use press kits to evaluate the films they select and to prepare materials for their own promotional efforts.
📌 Marketing and Promotion: Distributors, sales agents, and other industry professionals may use your press kit as a resource when considering whether to acquire or promote your film.
📌 Consistency: A press kit helps ensure that everyone involved in promoting your film has access to the same information and materials.
📌 Networking: When attending film festivals, markets, or industry events, having physical copies of your press kit to distribute can help you network with potential partners, investors, and collaborators.
📌 Online Presence: A digital press kit can be easily shared on your film's website, social media platforms, and through email.
📌 Information Dissemination: This makes it easy for journalists to write articles or reviews about your film.
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1yGreat tips here. I’ll add: Remember, a phone is a great tool but not the only tool. It has fantastic features and function, but limitations too. Without a dedicated lav, the phone picks up any and all ambient NAT sound. Shooting at night? Good luck, as it can be difficult to video that’s not grainy, unless you have decent lighting. Lastly, know what you’re shooting for. Life is often better in horizontal (sideways) mode.