Andrew Pinto’s Post

Have you spotted the UOB Cards x MINI and Paul Smith visuals on the giant screen anywhere around Jakarta and BSD area? 👀   In the spirit of the New Year, this is an incredible opportunity to win an all-electric MINI Cooper designed by Paul Smith, the only-one-of-its-kind in Indonesia, just for UOB customers.   This initiative turns into exciting opportunities for a long-term success as the brand continues to evolve.   🎯 OOH is invaluable on building real world emotional influences and appetite between the brand and audience. It isn’t only just eye-catching, it was strategic. Placed in a high-traffic area, it's bound to reach the right audience and trigger that "I want that" FOMO feeling. 🚀 Consistency is key. Building brand stickiness is a marathon. Consistent visibility builds trust and loyalty, ensuring the intended audience choose us when it matters most and reinforcing customer-centric approach. 🌟 Impact on audience connection -- strong brand awareness fosters a deeper connection. It's not just a transaction; it's about personally in sync with customers. Anyway, curious about how you can stand to win it? Find out more here go.uob.com/MINIPS *Bonus: The ambient (busy) traffic background noises 🚙🚗   #brandbuilding #marketinginsights

Often it’s the assumptions and misconception of what a brand is that leads to ineffectiveness of its application, while it’s clearly more than a logo or a flashy ad campaign, it’s also not exclusive to consumer facing business only! The following is an article in The StarSMEBiz today that’s an excerp of my article “Journey to Brand” (click here 👉🏼 https://lnkd.in/gkihQVvy ), that covers why it’s critical for SMEs to transition into brands as our marketplace transforms into a regional one, what it means for each of the stakeholders and what each can do to contribute. We also covered a perspective that could add value for Malaysian SME by adapting the Asian Brand Alchemy as previously proposed in “East Meets Brand” (click here 👉🏼 https://lnkd.in/gufESBTG ), as our diverse multicultural community provides us with a unique ability to resonate across the region because of our shared cultural nuances and principles. If nothing else, here’s hoping it starts some conversations, to raise more SMEs to their rightful place as Malaysian challenger brands in the regional marketplace! You can read the online version here 👉🏼 https://lnkd.in/grAHTMDW #SME #MalaysianBrands #SustainableGrowth #SMEGrowth #EkonomiMadani #MalaysianSME #SustainableBranding #MalaysianAdvertisersAssociation #maa #Resilience #ASEANLeadership #miti #StrategicBranding #JourneyToBrand #EntrepreneurialJourney #EconomicResilience #Brand #MalaysiaMadani Malaysian Advertiser Association Star Media Group Berhad Malaysia External Trade Development Corporation (MATRADE) SME Corp. Malaysia

🎵 Ramadan sebentar lagi, mari berdigital campaign dengan gembira 🎶 So glad to share some of Ramadan campaign we've done in Sinarmas FMCG. We also heard many exciting activities presented by Noice, Video also Vindes Media. I think those kind of media gives brand added value, more than just awareness but also strong engagement & relevancy during Ramadan. What you guys plan to do during holy month? Maybe we can explore a collaboration? ;-)

Does a 103% coupon redemption rate seem wild? That too, during #Indonesia's busy #Ramadan period? 😲  Watch how Nestlé BEAR BRAND, dentsu Indonesia, and Glance achieved this with a stellar online-to-offline experience. ✨ #OnlineToOffline #advertising #MobileMarketing #SuccessStory

Through this collaboration, Wonda Coffee and Astro Shaw will be bringing back Keluang Man to entertain Malaysians, as well as to instil good values to the younger generation.     Talking about this initiative, Amy Gan, vice president of marketing at Etika Group of Companies, said, “Through our collaboration with Astro Shaw for Keluang Man, we wish to reiterate our support for the local entertainment industry, backing the gifted Director, writers, talented cast, production and post-production efforts that go into bringing this legend to the silver screen.” Meanwhile, Raja Jastina Raja Arshad, vice president, head of Astro Shaw & Malay Nusantara Business, commented, “This collaboration marks a strong beginning for Astro Shaw in setting new standards for innovative marketing strategies in the film industry. We believe that Keluang Man and Wonda Coffee share a common focus on local elements and are both near and dear to all Malaysians.” #marketing #campaign #malaysia -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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From TV Producer to Marketing Manager, Storytelling Across Industries One month into my new role as Marketing Manager at a halal premium dim sum start-up, this is how I transitioned from producing documentary films for Malaysia’s leading TV station to shaping the future of a manufacturing company. Despite it being a different industry, the core of my work remains — telling a story that resonates. This time, it’s about more than just a narrative on screen; it’s about crafting a brand that stands out in a competitive market. The company has aced production process — passing all health and safety checks and delivering thousands of delicious dishes daily to popular restaurants, hotels, and businesses across the Klang Valley. Yet, one crucial element is missing: the brand’s identity. No corporate profile, no digital presence, and yes, not even a LinkedIn page… yet. That's where I come in. In the past month, I’ve worked closely with the founder and top management, delving into the company’s existing assets and identifying the gaps that need immediate attention. My eight years of experience in creating impactful marketing campaigns, from airlines to the hardworking street food vendors, coming up with solutions did not take long. I just need to build an entire brand from the ground up. Meetings fill my calendar, reconnecting with past colleagues and leveraging my network to lay the foundation for a solid brand. The scope is enormous—taking on high-impact projects for a rapidly growing, multi-million-ringgit company is a significant leap. While overseeing the bigger picture is thrilling, I’m still very hands-on, whether it’s developing the brand’s story or diving back into occasional video production. Long way to go. Patience is key. Only way is forward. #marketing #food #manufacturing #branding

Often it’s the assumptions and misconception of what a brand is that leads to ineffectiveness of its application, while it’s clearly more than a logo or a flashy ad campaign, it’s also not exclusive to consumer facing business only! The following is an article in The StarSMEBiz today that’s an excerp of my article “Journey to Brand” (click here 👉🏼 https://lnkd.in/gkihQVvy ), that covers why it’s critical for SMEs to transition into brands as our marketplace transforms into a regional one, what it means for each of the stakeholders and what each can do to contribute. We also covered a perspective that could add value for Malaysian SME by adapting the Asian Brand Alchemy as previously proposed in “East Meets Brand” (click here 👉🏼 https://lnkd.in/gufESBTG ), as our diverse multicultural community provides us with a unique ability to resonate across the region because of our shared cultural nuances and principles. If nothing else, here’s hoping it starts some conversations, to raise more SMEs to their rightful place as Malaysian challenger brands in the regional marketplace! #SME #MalaysianBrands #SustainableGrowth #SMEGrowth #EkonomiMadani #MalaysianSME #SustainableBranding #MalaysianAdvertisersAssociation #maa #Resilience #ASEANLeadership #miti #StrategicBranding #JourneyToBrand #EntrepreneurialJourney #EconomicResilience #Brand #MalaysiaMadani Malaysian Advertiser Association Star Media Group Berhad

Are you ready to be entertained this week? Jakartans and visitors will be spoiled in Jakarta. There will be 2 major entertainment events happening back to back. First, it will be the World Cup Qualifying Match between Indonesia and Australia on 10th September at Gelora Bung Karno. Indonesia will be the favorite in this match because Indonesia is the host and the stadium was blessed by Pope Francis last week. 😁 The Second event is Bruno Mars' concert at Jakarta International Stadium on the 11th, 13th, and 14th of September. This visit will be special to mark Bruno Mars' third concert in Indonesia and promote his new song with Lady Gaga: "Die With A Smile." To all business-minded people, these events will bring enormous business potential. For example, drinks-related businesses like PT. Sinar Sosro, Danone Aqua and PT. Mayora Indah Tbk will record high sales numbers due to high demand in drinks to cope with Indonesia's hot and humid climate. Other businesses that will reap huge money are transportation, personal care, cellular phones, and apparel, and oh, have I mentioned pinjol (with salary in Jakarta, some people surely need financial support for entertainment)? Is there any business I missed? Picture credit: Bruno Mars' Performance in Kaohsiung from Taipei Times.

Did you know that there is a "secret sauce" to Luxury brands?. Watch our Vice President of Operations and Strategy, Mrs. Shinta Yanirma answer these rapid questions with one of our media partners, Finfolk Indonesia!. Come and follow more fun and educative luxury updates, by following our Instagram account @lifeatluxehouze #LifeAtLuxehouze