⭐️ CLAUDIAN NAVIN STANISLAUS ⭐️’s Post

Often it’s the assumptions and misconception of what a brand is that leads to ineffectiveness of its application, while it’s clearly more than a logo or a flashy ad campaign, it’s also not exclusive to consumer facing business only! The following is an article in The StarSMEBiz today that’s an excerp of my article “Journey to Brand” (click here 👉🏼 https://lnkd.in/gkihQVvy ), that covers why it’s critical for SMEs to transition into brands as our marketplace transforms into a regional one, what it means for each of the stakeholders and what each can do to contribute. We also covered a perspective that could add value for Malaysian SME by adapting the Asian Brand Alchemy as previously proposed in “East Meets Brand” (click here 👉🏼 https://lnkd.in/gufESBTG ), as our diverse multicultural community provides us with a unique ability to resonate across the region because of our shared cultural nuances and principles. If nothing else, here’s hoping it starts some conversations, to raise more SMEs to their rightful place as Malaysian challenger brands in the regional marketplace! #SME #MalaysianBrands #SustainableGrowth #SMEGrowth #EkonomiMadani #MalaysianSME #SustainableBranding #MalaysianAdvertisersAssociation #maa #Resilience #ASEANLeadership #miti #StrategicBranding #JourneyToBrand #EntrepreneurialJourney #EconomicResilience #Brand #MalaysiaMadani Malaysian Advertiser Association Star Media Group Berhad

Stream Indonesia 2024 was held earlier this week in #Bali. The WPP (un)conference for (un)conventional thinkers brought agencies, partners, clients, and platforms together to exchange ideas and explore opportunities for collaboration and growth. #Indonesia is one of the 52 markets we study at BAV. Among the 75+ metrics we measure is Brand Influence, a driver of consumer loyalty and shareholder value. Below are the Top 20 Most Influential Brands in Indonesia. #WPPBAV #WPP #BAV #StreamIndonesia2024 #WPPStream #BrandInfluence

As challenger brands, we may not have the luxury of big budgets, but we do have something even more powerful: creativity! Imagine turning everyday moments into unforgettable brand experiences. Our teams parade in the middle of a Bukit Bintang might seem crazy, but when it’s choreographed and branded, it’s viral magic. We can’t outspend the competition; but we can have a genuinely good proposition for Malaysians and activations - making a little go a long way and turning heads without emptying pockets. So, let’s get creative, think outside the box (or the billboard), and have a little fun along the way! Let them cook 🫶🏼 Here’s to the underdogs making a big splash! 🥂 #GuerrillaMarketing #ChallengerBrands #CreativeThinking #MarketingMagic #BrandStrategy

BCA has retained the number one place in the #KantarBrandZ Top 30 Most Valuable Southeast Asian Brands Ranking 2024. Explore the rich Southeast Asian marketing landscape in the new report, and read more on: 👉 The factors driving growth for the most valuable consumer-facing brands from Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam 👉 Expert perspectives on creating brands of the future, the predisposition imperative, innovation and sustainability 👉 How superstar brands have built a solid foundation, based on Meaningful Difference, and are accelerating their growth by taking a step beyond. Download the new ranking report here: https://loom.ly/v488gpc #KantarBrandZ #BrandZ #marketing #brandbuilding #BlueprintforBrandGrowth

VIETBRANDS QUIZ: WHICH TWO BRANDS ARE NEXT? In the past month, the Linkedin post series on "VietBrands Going Global" featured six Vietnam-born brands that managed to break out of their emerging market and generate more than 10% of their revenues from international markets. 1. Vietnam Airlines 2. Vinamilk 3. Vinfast 4. VNG / Zalo 5. Trung Nguyen Coffee 6. FPT In this first series of 8 mini-cases, there are two more to go. I'd like to know which two brands are you expecting? Please share your ideas/thoughts/suggestions here: https://lnkd.in/gh3E_Ygp

Through this collaboration, Wonda Coffee and Astro Shaw will be bringing back Keluang Man to entertain Malaysians, as well as to instil good values to the younger generation.     Talking about this initiative, Amy Gan, vice president of marketing at Etika Group of Companies, said, “Through our collaboration with Astro Shaw for Keluang Man, we wish to reiterate our support for the local entertainment industry, backing the gifted Director, writers, talented cast, production and post-production efforts that go into bringing this legend to the silver screen.” Meanwhile, Raja Jastina Raja Arshad, vice president, head of Astro Shaw & Malay Nusantara Business, commented, “This collaboration marks a strong beginning for Astro Shaw in setting new standards for innovative marketing strategies in the film industry. We believe that Keluang Man and Wonda Coffee share a common focus on local elements and are both near and dear to all Malaysians.” #marketing #campaign #malaysia -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

🌏 Did you know that the South Asian population in Malaysia is one of the fastest-growing communities, representing a significant consumer market? With over 3 million South Asians residing in Malaysia, this vibrant and diverse group holds immense purchasing power and cultural influence. 🚀 Why Focus on Community Marketing? Cultural Connection: Building a sustainable community marketing strategy allows businesses to connect deeply with South Asian consumers by resonating with their cultural values, traditions, and preferences. Brand Loyalty: Engaging with the community through targeted campaigns, events, and localized content fosters strong brand loyalty, driving repeat business and positive word-of-mouth. Market Expansion: Tapping into the South Asian market provides a gateway to further expand into other regions with similar demographics, creating a broader customer base. Diverse Offerings: By understanding the unique needs and aspirations of the South Asian community, businesses can tailor their products and services, leading to increased customer satisfaction and market share. 🌟 Our Commitment At Abdullah Ventures, we believe in the power of community-driven growth. Our sustainable community marketing initiatives are designed to create meaningful connections, celebrate diversity, and unlock the full potential of the South Asian consumer market in Malaysia. Join us on this exciting journey of growth and innovation! Together, we can build a future where businesses and communities thrive hand in hand. #CommunityMarketing #SouthAsianMarket #Malaysia #AbdullahVentures #SustainableGrowth #CulturalDiversity #BrandLoyalty #MarketExpansion

Exciting news for businesses eyeing Malaysia! Dive into the vibrant business landscape of Malaysia, where innovation meets opportunity! Here's why Malaysia should be on your radar: Business Environment: Pro-business policies and robust financial sectors make Malaysia a breeze for business. Recognized globally for foreign investment and competitiveness. A hub for Halal products and Islamic finance, tapping into a dynamic market. Communications Landscape: Diverse media scene with a mix of traditional and digital platforms. Media regulations evolving with a focus on combatting misinformation. Opportunities for businesses to engage with a multilingual and tech-savvy audience. Key Expertise: Perspective Strategies offers top-notch PR and strategic communications services for navigating Malaysia's market. Top 3 Tips for Success: Understand cultural nuances and cater marketing strategies accordingly. Embrace digital and social media for effective communication. Tailor campaigns for East Malaysia's unique market. Media Insights: MalaysiaKini, The Star, Harian Metro, and Berita Harian are key players in the media landscape. International Events: From the Rainforest World Music Festival to MIHAS and Smart Nation Expo, Malaysia hosts top-notch events for global networking and business opportunities. You can read the blog post here: https://lnkd.in/eT4XiHs2 #MalaysiaBusiness #CommunicationsLandscape #PerspectiveStrategies #MarketInsights #BusinessTips #MalaysiaEvents #GlobalNetworking #LinkedInEngagement #BusinessStrategy #InnovationInMalaysia

#WinningWednesdays: Philippines’ Top 5 Brands and Their Winning Brand-building Strategies In an ever-evolving market, the top 5 Philippines #brands PLDT, BDO Unibank, Globe Group, Jollibee Group of Companies and Bank of the Philippine Islands (BPI) have continued building their brand through effective strategies that allow them to stay adaptable and relevant while maintaining connections with consumers. Swipe to find out what the most valuable brands in the Philippines are doing to build their brand! 📈💪 Read more about our most valuable brands in the Philippines here: https://lnkd.in/gk4viCMn #Philippines #BrandValue #BrandStrength #BrandStrategy

#Competition can be healthy for an industry as it can act as a powerful driver of innovation and creativity. This may hold true for the #media, #PR and #creative industries in Malaysia, where agencies are motivated to outdo each other, push boundaries and come up with creative solutions to brand problems. According to Andrew Lee, CEO of 4As Malaysia, the creative industry in Malaysia is an "interesting mix of competition and camaraderie" where everyone competes fiercely but has mutual respect that underpin these interactions. That said, A+M spoke to media, PR and creative heads in Malaysia, including Christyna Fong, Ashvin Anamalai, syahriza badron and Nizwani Shahar, about how they perceive competition in Malaysia, their experiences in the thriving industry and how competition and #collaboration can mutually support each other. #HealthyCompetition