Andrew White’s Post

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Fractional Director of Marketing | Growth Strategist for Hospitality, Lifestyle, and Consumer Brands

"It tastes better than it looks" The picture on the left was taken from the Instagram page of one of my favorite local pizza spots. The pizza is phenomenal. The service is fantastic. Their photos are terrible... This photo has a few issues. The perspective is weird and confusing. I get the idea of taking "creative" photos from a unique perspective, but not when it comes to food. You want customers to be able to imagine that pizza sitting right in front of them ready to eat. The close up shot is also not flattering for this pizza. Really close up shots tend to have a very shallow depth of field which leaves most of the pizza out of focus. I have some issues with the lighting as well. I can see that the person who took the picture was standing in between the pizza and whatever light source was in the kitchen. You can see the pizza gets brighter from left to right which means the light was likely behind them. The tungsten (yellow) light also makes the pizza look unappetizing. Some quick fixes would be: - Take the photo from the perspective of someone who is about the grab a slice - Place the pizza next to a window to get even natural lighting - Zoom out and tell the full story - Add some engagement with the pizza, a little cheese pull goes a long way #FoodPhotography #FoodStyling #FoodArt #FoodiePhotography #FoodPorn #FoodPic #CookbookAuthor

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