Anheuser-Busch’s Post

True Gent & Unlikely Story Team Up for Inaugural Sydney Beer Campaign - Read more at The Howler! #thehowlernews #truegent #productionnews #postproductionnews

We just wrapped up a fun little campaign for Shades Brewing where we gathered real customers, served them some drinks, and asked them simple fun questions. One of the key objectives of this campaign was to put real faces to the brand while highlighting the brewery itself. We asked customers four questions and then we produced a series of clips. We didn't want to overcomplicate it and we wanted it to be authentic. We also know that not every person can easily get in front of a camera! The key point is always to have a purpose with all creative, even if it's a mini-campaign. #brewery #restaurantmarketing #creativecampaigns

The perfect bite after giving life—Burger King nails it. Another great example of how effective marketing is never just about the product—it’s about the emotion behind it. And what emotion could be more powerful than the joy of giving life and savoring your first bite of food after? Thanks, Burger King, for making marketing feel so personal! #BundlesOfJoy #MarketingWithEmotion #BurgerKing #MarketingDoneRight

Since 2017, Bill Shufelt (CEO, Athletic Brewing Co.) went from hedge fund trader to the CEO of the leading producer of non-alcoholic craft beer. Unlike my typical tech-focused chats this one centers around a product I personally love. In the conversation, Bill tells stories of the unscalable but crucial strategies he used to build a brand, push past rejection, and redefine the non-alcoholic beer industry. → The unscalable activities that made Athletic a household name Athletic Brewing’s brand was built on unscalable activities, like handing out samples at races. Now, Bill often runs into high LTV customers at races he hasn’t attended in years when they say things like, “I met you in 2018 and my fridge has been full of your beer ever since.” While each sampling felt minor in the moment, Athletic has now activated thousands of events, and the long-term impacts accumulate. → How rejection helped Athletic build a competitive advantage Facing initial rejections from every contract brewer in the US, Bill took a bold step in building their own brewery. In hindsight, it allowed them unparalleled control over every aspect of production, from ingredient quality to rigorous testing of each batch. By handling everything in-house, Athletic also gains the flexibility to innovate and respond to market demands quickly—benefits that would have been unattainable had they relied on external partners. → Bill’s genius sales tactic Bill personally signed 300 deals with retail stores using clever tactics. Before pitching a buyer at a store, Bill would recruit a random grocery store shopper to pretend that they were super interested in the beer while Bill was pitching the deal. This approach helped break initial skepticism and build early buzz around their offerings, which helped Athletic secured shelf space and propel forward. For more stories and lessons from Bill, check out the full episode at: https://lnkd.in/gJjHJz_w

Your emails should be like the first sip of a Lakefront Brewery beer—refreshing and unforgettable! 🍻 How do you keep your customers coming back for more? #EmailMarketingRefresh #MilwaukeeBrew #CustomerLoyalty

Becca and I stopped by the local drive-in and got a root beer float the other day. I always take home some root beer by itself when we go. You can see the product in this video. B & K Root Beer Stand is one of those old school drive-in, eat in your car type places from the 50’s and 60’s. When your product and your brand are so good and so old, You can sell your it in clear plastic milk jugs, And people still know what it is. B&K has been in business for 85 years. This is an amazing accomplishment for ANY businesss. Average age of a Fortune 500 company? 15 years. That’s an amazing figure to me. That means there are things I can learn from a business like B&K that I can’t learn from one of the big companies. IMHO, the first place to start is the product. It’s the best root beer I’ve ever tasted, and that fact has kept me coming back my entire life. Literally. When Becca and I bought this house, one of the deciding factors was its proximity to our B&K Rootbeer Stand. No joke. It wasn’t the most important thing, but it was a deciding factor. It’s a e-bicycle ride away now! I can’t believe my good fortune. #StayinAliveWithRootbeer 🫚🍺 Music by: The Bee Gee’s, “Stayin’ Alive”

Snack portions? That's for amateurs. Real snackers know the more, the merrier. #Dishaka #Snacks #TastyTreats #Simply7 #Kronchis #Gluck #Cravings #DeliciousDelights #YummyTreats #Snacksmanufacturers #Familybusiness #Saltysnacks #Extrudedsnacks #Popcorn #Innovativeproducts #Extrusiontechnology #HoustonTX #Stateoftheartmanufacturing #USheadquarters

This campaign is both brilliant and unusual. 🍔Burger King filmed a burger decomposing over a month. Despite its oddity, it's an excellent marketing strategy. The ad addresses a common criticism in the fast food industry that burger companies use artificial preservatives to keep their products fresh, effectively disproving this with Burger King's campaign. What are your thoughts? #branding #marketing #burgerking #fastfood #advertising

Come join us on June 1st! What does AI say about Karaoke??? Karaoke is fun for many reasons, including: Confidence: Singing in front of a crowd can help build confidence and self-esteem. Stress relief: Singing releases endorphins, which can help relieve stress and anxiety. Memory: Singing activates the brain's memory and concentration centers, which can help improve multitasking skills. Brain stimulation: Following the rhythm, melody, and lyrics of a song stimulates more neurons in the brain. Social activity: Singing along with others can help build camaraderie with friends and colleagues. Breathing: Singing karaoke can help improve breathing by fully expanding the diaphragm and lung muscles, and relaxing the abdominal muscles. Bonding: Karaoke can be a fun activity that promotes bonding with others.

🏆 Graza always nails their branding and exemplifies what it means to be a market disruptor - all by actually listening to their customers. They gave a common, boring product a makeover with more functional packaging, fun & "aesthetic" branding and focused on how their product was "not like the others". 🍻 When customers gave feedback that the (while beloved) plastic packaging wasn't as sustainable as competitors' glass bottles - they issued a near perfect response: sell refills in beer cans(?!). ♻ It's quirky, it starts a conversation, it addresses sustainability concerns, and it's instantly recognizable thanks to their branding and killer influencer strategy. I'd even dare to say that seeing a bottle/can in a friends' kitchen could now be seen as an "IYKYK" status symbol that people can bond over. All this to say - I'll be going to the store very soon to try it out. An olive oil rant wasn't on my bingo card for this year but here we are 😂 My Brand Management & Marketing degree is showing... #FTM #marketinggenius #brandloyalty #graza #cooking #RCG