Athletic Brewing Co.

How big can the NA beer segment get, as a percentage of the overall beer category? Our Co-Founder Bill Shufelt tells David Westin and Bloomberg Television that the "first 0% - 2% is the hardest, like getting the boulder rolling. I think 2% - 10% is going to be incredibly faster than people think. And 10% - 20% will happen in a blink." Check out the full "Wall Street Week" segment on the rise of NA beer below 👇 https://lnkd.in/e5c8U3TJ

🔊 Today on the The Modern Wellness Podcast: I'm joined by Bill Shufelt, Co-Founder & CEO of Athletic Brewing Co. – valued at over $800m it’s America’s largest and most awarded non-alcoholic brewery 🇺🇸 “𝐍𝐨𝐧-𝐚𝐥𝐜𝐨𝐡𝐨𝐥𝐢𝐜 𝐛𝐞𝐞𝐫 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐚𝐬𝐭𝐞𝐬𝐭-𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐠𝐥𝐨𝐛𝐚𝐥 𝐛𝐞𝐞𝐫 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬, 𝐰𝐢𝐭𝐡 𝐔.𝐒. 𝐠𝐫𝐨𝐰𝐭𝐡 𝐨𝐟 25-35% 𝐚𝐧𝐧𝐮𝐚𝐥𝐥𝐲 𝐬𝐢𝐧𝐜𝐞 𝐨𝐮𝐫 2017 𝐥𝐚𝐮𝐧𝐜𝐡,” explains Bill. We discuss: 🔸 Creating demand in a market that didn’t exist 🔸 Revolutionising the category with a proprietary brewing process 🔸 Building a community driven brand from scratch 🔸 The rise of health-conscious, moderation-focused consumers 🔸 Their exciting new partnership with Arsenal F.C Athletic Brewing isn’t an abstinence brand—it’s for ‘Active Improvers’: health-conscious, active, and moderation-focused drinkers. 🍻 With 9 million Brits taking on Dry January this year & almost 30% of young Americans, there’s no better time to explore how Athletic Brewing Co. is leading the moderation movement. 🎧 Listen now on Spotify & iTunes! 🔗👇 or click the link below.. #LowAndNo #startupstories #founder #wellness #wellnessindustry #athleticbrewing #modernwellnesspodcast Adrienne Adhami Oliver Patrick Chris F. Madison Sudano Weaver Meredith Ovian

Our hearts are with the people of Los Angeles as they navigate the unimaginable devastation from the wildfires. Southern California is our second home, and we know Californians are strong and resilient and doing everything they can to help one another. As we evaluate community needs in the aftermath of this tragedy, Athletic plans to donate $250K to organizations helping rebuild and support the region. Thank you to the brave first responders for their tireless efforts in protecting the community and supporting those in need. For resources and ways to help: California Department of Forestry and Fire Protection (CAL FIRE) Los Angeles County Fire Department Los Angeles Fire Department Foundation California Community Foundation California Fire Foundation American Red Cross Southern California Region Los Angeles Regional Food Bank With love, The Athletic Brewing Team

Athletic January is in full swing, and our co-founder Bill Shufelt recently joined Josh Lipton and Akiko Fujita on Yahoo Finance to talk about one of the most exciting times of the year! 64% of consumers are moderating their alcohol consumption, and 36% of U.S. drinkers are planning to reduce or eliminate alcohol this month. Whether you're going dry for one day, one week, or the entire month, we're ready to meet you with award-winning brews that are never dull and boring! Watch the full interview with Bill Shufelt and let us know in the comments: How are you approaching #AthleticJanuary? https://lnkd.in/ec7Kzmjy #AskForAthletic #NAbeer #nonalcoholicbeer #beverageindustry

With flavor that fills your cup, variety to change things up, and a thirst for fun that can’t be quenched, our NA beers are anything but boring. This January, ditch the dull side of dry and reimagine the month with us! Athletic January is here and you’re invited. #AthleticJanuary #AskForAthletic #NAbeer

We’re thrilled to be named one of Fast Company's 2024 Brands That Matter! This recognition underscores our dedication to creating exceptional non-alcoholic brews and fostering meaningful connections within our community. Thank you to our team, partners, and customers who make it all possible. Check out the full list at https://lnkd.in/g_Tu5ppc #FCBrandAwards

There are few things you can enjoy anytime, anywhere. Athletic non-alcoholic beer and Netflix happen to be two of them. So, we’ve partnered up to bring you Marine Odyssey IPA. Inspired by Netflix's Our Oceans, it's a delicious celebration of our shared seas. As part of the release, Athletic will be donating $15,000 from the Two for the Trails fund to SeaTrees to aid in their conservation efforts of the San Elijo Lagoon in Cardiff, CA. The funds will support the restoration of ~3,750 sq. feet of salt marsh, including the eradication of invasive plants and the procurement and planting of essential native species. https://lnkd.in/e-ArHpxV

Athletic Brewing Co-Founder and CEO Bill Shufelt sat down with Guy Raz, the renowned host of the How I Built This with Guy Raz podcast, to share Athletic Brewing's journey. Tune in: https://bit.ly/48SNpqx Starting with a bold idea in an industry that barely acknowledged the value of non-alcoholic beer, Bill teamed up with award-winning brewer John Walker to build something that many said would never succeed. Despite challenges, their determination to redefine non-alcoholic beer, alongside the passion of Athletic teammates, has led to a movement reshaping the industry.

Thank you, MacKenzie Coffman and The Wall Street Journal, for spending the day with us at our headquarters in Milford, CT., and highlighting our founders, Bill Shufelt and John Walker, in the most recent episode of "The Economics Of." Check it out: https://lnkd.in/emccdd4F

We’re proud to share that we earned two silver medals at the Great American Beer Festival! Our Free Wave Hazy IPA won silver in the Pale Non-Alcohol Beer category, while our Tropical Sour earned silver in the Specialty Non-Alcohol Beer category. With these awards, Athletic Brewing has now surpassed 100 significant global taste awards! A huge congratulations to our brewing team for their dedication to quality and innovation. Photo © Brewers Association