Anil Fernandes’ Post

How many of you have purchased anything after seeing an specific ad that caught your attention?💬 I believe many times we have purchased just because we found some specific advertising appealing. Brand perception plays a crucial role in consumer decisions. Through strategic marketing and advertising, brands shape how they're seen. On the positive side, effective campaigns build trust and loyalty. For instance, Apple's sleek, innovative image convinces many to choose their products. However, misleading ads or poor service can tarnish a brand's reputation, causing consumers to switch to competitors. Perception influences every stage of the buying process, from awareness to purchase.✅️ A strong, positive brand identity aligned with a brand's ethos resonates deeply with consumers. For example, Patagonia’s commitment to sustainability attracts eco-conscious buyers. In contrast, brands that appear insincere or disconnected from their advertised values risk losing credibility. Thus, it’s vital for brands to build their image carefully, ensuring authenticity and consistency. Doing so, not only drives sales but also cultivates long-term relationships with customers, shaping the market landscape profoundly.✔️ #branding #marketing #shapingperception #advertising #build #grow #learn #foster #connections #customercentric #approach ##behonest #ethos #values

It's not just about WHAT YOU SAY, but HOW YOU SAY IT. Have you ever thought about the Power of the Framing Effect in Branding? How does it impact the brain and mind of the consumers to influence a buying decision? Yes? No? - Still thinking? Let's take an example - big brands like Coca-Cola, how do they dominate the market? It’s all about the 'Framing Effect'. This mind-blowing strategy impacts consumer psychology by presenting information in a way that influences buying decisions. Because consumers like us we consume information the way we see it through eyes. Therefore, information presentation is more important than the information itself. Coca-Cola - When they launched 'Coca-Cola Zero', they brilliantly framed it as "Your same old Coca-Cola with zero sugar, with the same taste." Sounds familiar, comforting, and a no-brainer to try, right? Later, with 'Coca-Cola Zero Sugar', they upped the game by saying, "We're not going to try any advertising gimmicks to get you to believe that. You're just gonna have to taste it for yourself." Intriguing, isn’t it? This positive framing makes us want to try it immediately. Isn't it? Or at least provoke that thought of trying it once. Imagine launching a product as "95% Fat-Free. Enjoy without any tension." vs. "Contains 5% fat. Don't worry. Just enjoy." There is a difference! What do you think? The art of framing is in your hands for your brand marketing strategy. Create an unforgettable impact. Create that "Framing Effect". #Branding #Marketing #FramingEffect #CocaColaMagic #ConsumerPsychology #BrandStrategy

As a marketer, it’s exciting to see how brands like Rhode by Hailey Bieber are shaking things up! By incorporating food visuals into their beauty campaigns, they’ve found a unique way to make us crave not just their products, but also a tasty treat. Food marketing is definitely trending right now, and brands that effectively blend culinary elements with their messaging are seeing impressive engagement and sales boosts. Rhode's approach highlights how sensory experiences can enhance brand appeal—making the products not just desirable, but also creating a fun, relatable vibe. It’s a great reminder for all of us to think outside the box and create memorable experiences that resonate with consumers. Way to go, Rhode! 🍽️💖 #MarketingTrends #RhodeByHaileyBieber

What’s Brewing in Marketing for 2025? ✅Fresh ideas. ✅Creative connections. ✅Smarter strategies. 2025 is here, and it’s already shaping up to be a year of bold trends and innovative approaches. This is Part 1/5 in a series diving into the marketing trends of 2025. ➡️Sensory Marketing: Tapping into Feelings Imagine not just seeing a product but almost tasting and smelling it. That’s the magic of sensory marketing—taking the audience experience beyond visuals and words. A perfect example? Rhode Skin’s launch of their Cinnamon Roll lip gloss. The campaign didn’t just showcase the product; it painted a sensory story. Think warm cinnamon buns, iced coffee vibes, and cozy aesthetics that you could almost smell and taste. In an era dominated by online shopping, brands that create emotional, multi-sensory connections are the ones that truly stand out. Let me know in the comments what are your thoughts on this. #SocialMediaMarketing #SensoryMarketing

Has anyone else noticed this viral brand marketing trend? Brands like rhode skin and Glossier, Inc. are tapping into our sense of taste by pairing their products with food, making them feel more desirable and irresistible to consumers. Take Vacation Inc., for example – their whipped cream-inspired sunscreen is pure genius. By reimagining an everyday product in a way that evokes taste and nostalgia, they’ve created something truly unique that stands out in a crowded market. Overall, I’m loving this marketing trend! Follow Aperitif Collective on Instagram for more brand marketing insights: https://lnkd.in/ePb_RnJP #foodandbeverage #marketinginsights #marketingtrends #designtrends #graphicdesign #artdirection #branding

How does your brand spark joy and how does it make consumers' lives better, easier or brighter? ✨ In a divided and polarized world, brands have the power to unite people. Our Devora Rogers writes for Quirk's Media on how joy can improve a brands relationship with its consumers: https://lnkd.in/ghp7ctME #MRX #MarketResearch #BrandStrategy #Insights #ConsumerBehavior #ConsumerInsights

Breakthrough Marketing: Unleash the Power of Sensory Experiences In today's cluttered digital landscape, traditional marketing methods are losing their impact. Consumers are bombarded with visual stimuli, leading to information overload and brand indifference. To break through the noise, marketers must adopt a more innovative approach: Sensory Marketing. It is time to move beyond the one-dimensional world of visual communication. Sensory experiences offer a fresh and powerful way to connect with consumers and build lasting brand relationships. Read this insightful article by Simon Harrop, a marketing and branding specialist who helps brands engage emotionally through multiple senses. https://lnkd.in/d5Yktb64. #customerexperience #onlineshopping #supplements #gummies #scentiment

Winning Gen Z's loyalty requires a fresh approach to consumer engagement. More so than older generations, Gen Z expects personalized interactions and constantly evaluates brands against their values, price, and quality. This generation’s heightened awareness of economic realities and overconsumption means they don't commit easily. Brands need to account for longer consideration timelines, provide authentic value, and deliver consistent touchpoints across the buyer’s journey. #Marketing #BrandEngagement #BrandLoyalty

🔍📈 How well do consumers know your brand? More details here 👉 https://buff.ly/3KtgoFN Brand Awareness measures how easily consumers recall and recognize your brand. It's crucial for evaluating and predicting consumer behavior, making it essential for effective brand management. 🌟🛍️ #BrandAwareness #Marketing #BrandManagement #ConsumerBehavior #Advertising

Have you ever thought about why some brands feel like more than just a product? 🧐 In my latest blog, I explore how 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗝𝘂𝘀𝘁 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁. From Coca-Cola's feel-good vibes to Pepsi's edgy, star-studded campaigns, brands don’t just sell products — they sell experiences, emotions, and identities. 💭 Discover how emotional branding and consumer behavior play a huge role in the Coke vs. Pepsi debate. Curious to dive deeper? Check out my blog below! 👇 Link 🔗: https://lnkd.in/eykRynwB #Marketing #Branding #EmotionalMarketing