Glossier, Inc. reposted this
Glossier are bringing beauty and basketball together. Women's sports are on the rise, with basketball and the WNBA, no exception. With record-breaking attendance and TV ratings, fueled by rookies like Caitlin Clark and stars like A'ja Wilson, brands have been clamouring to get involved. Glossier was ahead of the curve, partnering with the WNBA for over four years and celebrated extending that partnership by adding beauty to NYC. Teaming up with artist Na Chainkua Reindorf and non-profit Project Backboard, Glossier transformed the Tompkins Square Park basketball courts into a vibrant community hub. Bringing colour and excitement to the neighbourhood, to inspire more families and young women to engage with basketball. I have no doubt more brands will start sponsoring women’s sports in the coming years, but it’s great to see Glossier, making an impact beyond logo placements. Sports is such a rich area for brand experience, with the obvious interactive element of the sport, it can go beyond that into impacting local communities. Making public spaces works of art, that people can feel proud to have in their area and to get involved with. It's a simple tactic; find a court, refurbish it - but the impact is immeasurable, a powerful way to give back and create long-lasting connections. Hope to see more and more brands creating experiences like these. 🏀🏀🏀
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