Glossier, Inc.

Glossier are bringing beauty and basketball together. Women's sports are on the rise, with basketball and the WNBA, no exception. With record-breaking attendance and TV ratings, fueled by rookies like Caitlin Clark and stars like A'ja Wilson, brands have been clamouring to get involved. Glossier was ahead of the curve, partnering with the WNBA for over four years and celebrated extending that partnership by adding beauty to NYC. Teaming up with artist Na Chainkua Reindorf and non-profit Project Backboard, Glossier transformed the Tompkins Square Park basketball courts into a vibrant community hub. Bringing colour and excitement to the neighbourhood, to inspire more families and young women to engage with basketball. I have no doubt more brands will start sponsoring women’s sports in the coming years, but it’s great to see Glossier, making an impact beyond logo placements. Sports is such a rich area for brand experience, with the obvious interactive element of the sport, it can go beyond that into impacting local communities. Making public spaces works of art, that people can feel proud to have in their area and to get involved with. It's a simple tactic; find a court, refurbish it - but the impact is immeasurable, a powerful way to give back and create long-lasting connections. Hope to see more and more brands creating experiences like these. 🏀🏀🏀

It’s inspiring to me when organizations act strategically, with inclusion and impact in mind. To stay true to their brand, vision and values while refusing to allow others to put them in a box. (It’s what inspired me in 2019 when we worked together and still inspires me to this day. I love to see it! 💕) That’s exactly what Glossier, Inc. did when they partnered with the WNBA (Women's National Basketball Association) a few years ago to show that beauty and sports can walk hand-in-hand. 🏀✨🏀✨🏀✨ While other brands may have just recently tried to join the brand awareness game with women’s sports, Glossier has written the playbook. 🙌🏾🙌🏾🙌🏾 With their partnership with PROJECT BLACKBOARD INC, a community non-profit founded by a team of passionate basketball fans and players, they’re leveling up their game once again. With a recent renovation of basketball courts in Brooklyn’s Tompkins Square Park (vibrantly beautiful pics below!) *and* sponsorship of a local girls’ basketball team who plays on those courts, they’ve created a brand experience. Their goal of improving safety and motivating a new generation of kids to get out and play ball is inspiring. 🤩🤩🤩 And what’s even better? They chose local artist Na Chainkua Reindorf to take the ball and run with it, leading the artistic charge. Reindorf’s work was inspired by the impact of the WNBA. In a June 2024 Essence article, Reindorf said, “The eye in the painting is really about women reclaiming space and evoking confidence. I want them to feel like they have a place in the world.” 💪🏾💪🏾💪🏾 This move has not only beautified a well-loved sports space but transformed it into a bustling hub of activity that has brought excitement, joy and a sense of unity to the heart of Brooklyn. Congrats to Roya Shariat and everyone else at Glossier, Inc. for showing us how it’s done!! Thanks for the impact you have on the world. I’m in the stands fangirling and cheering you all on, watching for what comes next. 😊

"Glossier has always been willing to rewrite the rules of the game — from forging one of the first direct-to-consumer brands to expanding into retail on its own terms." Thrilled to see Glossier included in WWD's 2024 Power Brands. Read more:

SPOTLIGHT: Created by Black Girl Fest Studios and powered by Glossier, Inc. The Black Beauty Grant Programme supports UK based founders to take their beauty business to the next level.  ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💄The programme offers 5 Black women-owned beauty businesses a tailored 12-week programme learning directly from the Glossier team, gaining expert advice from industry professionals and receiving a £10K equity-free grant.  ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💄This need to amplify black beauty founders and their businesses is a necessary one - research shows that Black founders received just 0.24% of UK venture funding between 2009 and 2019, with only 0.02% of venture capital investment going to Black female founders. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💄The 5 outstanding Black-women-led beauty businesses and grantees for 2024 are: Karen Olla @oremistudios Phoebe & Leah Ellis @caribeuk Daniella Igor @igorhair Camilla Akinnaike @amilondon  Natel Allen @tellemoi  ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💄The UK grant programme, together with BGF builds off Glossier’s US initiative that began in 2020 and has since partnered with more than 40 beauty founders and their brands. Alumni of the global programme have gone on to incredible heights, winning industry awards and accolades, closing successful fundraising rounds and entering partnerships with new beauty retailers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We can’t wait to share more shortly on what we got up to at the graduation celebration for the incredible grantees last week..... For now, all credit to Nicole Krystal Crentsil Kyle Leahy Roya Shariat Veronika Ullmer Sarah Faulder Marie Suter and the rest of the amazing teams Black Girl Fest Studios Glossier, Inc. and CGC for leading with impact  #BGFxGlossier  #BlackBeautyProgrammeUK

Sunscreen is always in. Catch us on the Hampton Jitney ✨

Our latest launch, brought to life with some early-access fun in partnership with Shopify!

This month, we said #GdayGlossier and launched the iconic NYC brand into Australia and Aotearoa (New Zealand). With founder Emily Weiss in market, our teams eagerly jumped on the opportunity to immerse themselves in all things Glossier, Inc. so they could share the magic of the brand with our customers.   With face-to-face training, cosy fireside chats with Emily Weiss herself, and even a Q&A at our weekly Monday Morning Meeting, there was so much to celebrate and do!   Glossier also took over our stores, with photobooths and claw machines, digital Instagram filters, and Beauty Labs to introduce customers to their iconic brands and products. Glossier was welcomed to our shores in true MECCA style! #MECCAmoment

Glossier's Fire Collab: Beauty Takes the Court 🔥 Glossier, Inc. just stepped up their game with a fire collab you won't want to miss! They're the FIRST-EVER official beauty partner for the USA Women's National Basketball Team heading to the Olympics! This is a baller move, and here's why it's a slam dunk: 1. Breaking the Beauty Barrier: Forget the tired trope that beauty and sports don't mix. Glossier is shattering this stereotype with fierce confidence. These phenomenal athletes are strong, powerful, and undeniably beautiful on and off the court. Glossier gets it. 2. Double Dribbling into Success: This partnership builds on Glossier's already successful WNBA collab. They already have cred with these incredible players, proving that beauty and athleticism are a perfect power couple ✨ Can you imagine a world where the iconic Brittney Griner rocks Glossier's Boy Brow? I can, and it's glorious 3. Full-Court Press: This isn't just a product placement play. As an event pro, I'm living for Glossier's full-court press. They're providing the team with essential beauty products, but that's just the tip-off. They're creating a social media buzz, and even hosting activations (think: killer events!). Plus, they'll be the official makeup artists for showstopping events like the Opening Ceremony. Now that's what I call a strategic partnership with experiential magic! 4. Championing Women's Hoops: Let's be real, women's basketball is having a major moment. Glossier recognizes this rising star and is there to support it. It's a strategic move that positions them at the forefront of a booming movement. This is a win-win for everyone, and I'm here for it, Glossier! Who else is pumped about the USA Women's Basketball team and their fierce new beauty partner? Let me know in the comments! 🏀

Did you know a Glossier You fragrance is sold every 18 seconds? Read more about the incredible story behind the success of our iconic scent in Bloomberg News: