Ankita Tiwary’s Post

On this day in 1857, chocolatier and businessman Milton Hershey was born. Hershey had several failed businesses before founding the The Hershey Chocolate Company, still one of the world's largest and most successful chocolate manufacturers. In the 19th century, lucky customers often received cocoa trade cards—learn more about this collectible craze! https://lnkd.in/ggK7Mzqc ------- If you like this story and want to learn more about collectibles, the hobby and the industry, please: 👍 LIKE ✍ COMMENT ♻️ REPOST #collectibles #brand #history #chocolatelovers #entrepreneurship — The Hershey Company

ONE OF THE things I love about entrepreneurship and “small business” is the speed at which you can bring products to market. I remember watching a Harvard Business School interview that featured Nelson Peltz and he was discussing his acquisition of Snapple from Quaker Oats. He talked about how at the time the alternative beverage category was fast moving, and that it didn’t lend itself to consumer marketing studies etc…So if they liked a new flavor they would ship out 10k, if it didn’t sell they wouldn’t ship it again, and if it did, they would make 20k. But they didn’t waste a lot of time on studies and focus groups. The Snapple deal went on to become one of his most profitable transactions and a business school case study. With business moving even faster today, and the retail environment as competitive as it has ever been, we’re not going to sacrifice quality for speed, but when we feel comfortable with a new item you better believe it’s coming to market. I encourage you to sample our banana cream pie. It was voted one of the Top 10 Dishes of the Decade in New Jersey - it’s special. PIE THAT BRINGS PEOPLE TOGETHER®️ #pies #cpg #hbs #nelsonpeltz #brands #acquistion #marketing #mrtods #newproducts

The Cola Wars: A Lesson in Entrepreneurship from the King of Bevs Ah, the epic battle between Pepsi and Coke. Who can forget the iconic ads, the sassy slogans, and the public feuds? But beneath all the sugar-coated banter, there are some valuable entrepreneurship lessons to be learned. Lesson 1: #DifferentiationMatters Pepsi's attempts to poach Coke's customers with their "Pepsi Challenge" campaign might have fallen flat, but it showed that being different can be a powerful strategy. Don't try to copy your competitor's exact formula; find what sets you apart and own it! Lesson 2: #BrandLoyaltyIsKey Coke's iconic logo and branding have been synonymous with cola for over a century. Pepsi might have tried to dethrone them, but Coke's loyal fanbase remained loyal. Remember, building a strong brand takes time and effort, but it's worth it! Lesson 3: #AdvertisingDoesNotEqualMarketing Pepsi spent millions on ads, but still couldn't topple Coke's sales. This is a reminder that just having a fancy ad campaign doesn't guarantee success. Focus on creating a solid marketing strategy that speaks to your target audience. Lesson 4: #PerceptionIsReality Pepsi's "Live for Now" campaign might have resonated with some, but it didn't change the perception of their brand. In business, people often make decisions based on what they think you're like, not just what you say you are. Focus on building a reputation that precedes you! Lesson 5: #EvolveOrDie Both Coke and Pepsi have adapted to changing consumer tastes over the years. Staying stagnant is a recipe for disaster! Continuously innovate and improve your product or service to stay relevant in a rapidly changing market. So, which side are you on? Will you choose the timeless classic or the challenger brand? Share your own entrepreneurial takeaways from the Cola Wars in the comments below! #PepsiVsCoke #ColaWars #EntrepreneurshipLessons #BusinessTips #MarketingMatters

The Cola Wars: A Lesson in Entrepreneurship from the King of Bevs Ah, the epic battle between Pepsi and Coke. Who can forget the iconic ads, the sassy slogans, and the public feuds? But beneath all the sugar-coated banter, there are some valuable entrepreneurship lessons to be learned. Lesson 1: #DifferentiationMatters Pepsi's attempts to poach Coke's customers with their "Pepsi Challenge" campaign might have fallen flat, but it showed that being different can be a powerful strategy. Don't try to copy your competitor's exact formula; find what sets you apart and own it! Lesson 2: #BrandLoyaltyIsKey Coke's iconic logo and branding have been synonymous with cola for over a century. Pepsi might have tried to dethrone them, but Coke's loyal fanbase remained loyal. Remember, building a strong brand takes time and effort, but it's worth it! Lesson 3: #AdvertisingDoesNotEqualMarketing Pepsi spent millions on ads, but still couldn't topple Coke's sales. This is a reminder that just having a fancy ad campaign doesn't guarantee success. Focus on creating a solid marketing strategy that speaks to your target audience. Lesson 4: #PerceptionIsReality Pepsi's "Live for Now" campaign might have resonated with some, but it didn't change the perception of their brand. In business, people often make decisions based on what they think you're like, not just what you say you are. Focus on building a reputation that precedes you! Lesson 5: #EvolveOrDie Both Coke and Pepsi have adapted to changing consumer tastes over the years. Staying stagnant is a recipe for disaster! Continuously innovate and improve your product or service to stay relevant in a rapidly changing market. So, which side are you on? Will you choose the timeless classic or the challenger brand? Share your own entrepreneurial takeaways from the Cola Wars in the comments below! #PepsiVsCoke #ColaWars #EntrepreneurshipLessons #BusinessTips #MarketingMatters

🚨 Join us today for our webinar – How to Grow a Beverage Brand in Today's Market ⏰ 12:00 PM PDT / 3:00 PM EST. We're joined by: • Emily Heintz from Sèchey • Sallie Jian from Diageo • Trey Lockerbie from Better Booch • Elliott Cohen from Ritual Zero Proof Moderated by our own Mike Gelb We're going to cover: • Financing options to fuel growth • How to increase current velocities • Strategies for expanding your distribution footprint • Best practices for scaling production and operations Whether you're just getting started or looking to grow to the next level, this webinar is designed to provide actionable advice for beverage founders and entrepreneurs on the operations side of building your brand. https://lnkd.in/gfiTXZSM #beverage

#BurgerKing Loves Having #McDonald's as a Neighbour! Ever wondered WHY 🤔 #BurgerKing and #McDonald's always seem to sprout up next to each other like competitive weeds! It might seem strange, but there's a clever #marketing trick behind this. Imagine you're strolling across campus and craving a soda. A Coke machine beckons.  The question: “Should I have a Coke?” Now, picture two machines. Coke and Pepsi, side-by-side. Suddenly, the internal debate shifts.  "Coke or Pepsi?" This is the magic of #CompetitionProximity. 👉 By being neighbours, these giants trigger a comparison effect, subconsciously upping the "thirst awareness" for passersby. 👉 More people see the options, ending up buying either or and ultimately, more drinks get sold – for both brands! 👉 So, the next time you see a business nestled beside its apparent rival, remember, it might just be a strategic (and delicious) way to boost sales for everyone. ➡️ Do you think a friendly rivalry helps businesses thrive? Share your thoughts in the comments! ***** 🌟 Follow me, Komal Ramani-Makhija, for more insights on branding, entrepreneurship, and my adventures! ***** #marketingstrategy #competition #businessgrowth #psychology #fastfoodwars #brandstrategist #brandbuilder

Ladies and gentlemen, today we delve into an extraordinary marketing manoeuvre that teaches us valuable lessons about adaptation and seizing opportunities! Burger King, in a bold and strategic move, employed geofencing—the art of sending targeted offers to customers right within the vicinity of competing outlets, namely McDonald's! Just picture the scene: as customers stroll past those iconic golden arches with their mouths watering, they receive a tantalizing notification from Burger King offering them something special to draw them to their store! This move showcases the power of leveraging technology to gain a competitive edge. In the fast-paced world of business, standing still is not an option. The willingness to innovate and adapt to the environment is what separates the leaders from the followers! Join me in exploring the intricacies of this strategy and how you can apply similar innovative tactics in your own business! Together, let's learn how to navigate the competitive landscape more effectively. Remember, success comes to those who dare to think differently and act boldly! #DrVivekBindra #Entrepreneurship #BurgerKing #McDonalds #MarketingStrategy

Wendy's Dynamic Pricing Backfires: Customers Cry Foul! 👎 According to CNN, Wendy’s is set to trial surge pricing on its menu items, a move akin to Uber’s dynamic pricing model. 🍔 This initiative, part of a $20 million investment in digital menu boards, aims to adjust prices based on demand. 💰 While Wendy’s CEO anticipates benefits in order accuracy and sales growth, the company clarifies that dynamic pricing may also include discounts during slower times, denying plans for price hikes during peak hours. ⏲ This strategy, common in industries like ticket sales and ride-hailing, is facilitated by digital menus and apps, with McDonald’s also experimenting in this realm. 📱 However, industry experts caution about potential backlash and inconsistency in pricing, noting Wendy’s move could influence others in the fast-food sector to follow suit. 🚀 Article (summarized) and video credits to: CNN & Cornell Jermaine #wendys #wendysnews #wendyssurgepricing #surgepricing #newsflash #breakingnews #cnnnews #cnn #customerservice #customerexperience #businesschallenges #entrepreneurship #cornelljermaine #thecarecrew

How does one learn the ins and outs of our food system?!? 🤔 They bring on an advisor with over 40 years in the Biz!! 😮 Our business at Susgrainable truly transformed in late 2022 when we brought on Dave Eto as our Head Advisor!! 🙌🏼 He came our way having been a director/ board chair for over 15 years at one of my favorite BC organizations - BC Food & Beverage 🔥 This is but one of his many impressive accomplishments in the industry!! 🤯 It’s been a game changer having someone be able to validate and provide perspective on the incredible amount of knowledge myself and Clinton Bishop have needed to learn!! 🤪 I know he has been especially valuable for Clinton as we work towards getting our very own first upcycling facility off the ground 🙌🏼🔥 So much gratitude for all Dave brings to the table here at Susgrainable 🙏🏼 Now for the fun part: 🍪Fun Fact - Dave loves to road cycle and has always been a fan of a high fibre + high protein diet as it helps his performance on his rides. 🚴♂️ 🍪Favourite Susgrainable product: by far the chocolate chip - there’s no better colour and flavour than chocolate. (Daija - I’m sure you’ll be keen to learn of this news!!) 🙃 🍪 What I’ve learned from Dave: how to build B2B business relationships in the food industry! It’s been great to have an ally with all his experience as we take on the challenge of promoting a #circulareconomy model in the bakery space ❤️👌 And one extra fun fact that Dave wanted to share - he absolutely loved the upside down poop poster we did for skytrain stations - priceless. 😂😂😂 I did too Dave… as did many others!! Big props to Harjeet Bilin for designing that one 🙌🏼🔥 Anybody out there miss those ads? Maybe we can convince Harjeet to find the digital version and post it in the comments just for you 🤞🏼😉 What do you think Harjeet? 🤔🙏🏼 Thanks for everything Dave Eto … now let’s celebrate Easter 🐣🐇and then get back to work next week on building this thing 💪💪💪 #gratitude #mentorship #founderjourney #entrepreneurship #advisors #foodandbev

Day 66 of 100 Days of Marketing Madness 💡 Look at these images from an advertising. What if I told you that this is not a Coke advertisement, but rather a highly risky Pepsi advertisement! In Australia and New Zealand, Pepsi cleverly leveraged the OK in Coke to tease their competitors. They kept Coke cans beside popular dishes and asserted that they tasted OK with Coke. However, at the bottom of the same poster, they note that these recipes taste great with Pepsi! This is quite unsafe because it is simple to miss the brief mention of Pepsi at the bottom. Most people would assume this is a Coke advertisement. #business #marketing #startup #entrepreneurship #marketingstrategy #advertising