Anna Brantley’s Post

View profile for Anna Brantley, graphic

Data & Analytics Fanatic at AnalyticsIQ

Retail media is projected to reach $140 billion in global ad spend this year, driven by the unique data capabilities of major retailers like Walmart and Target. This shift, dubbed "retail media 3.0," requires enhanced standardization and integration within the media ecosystem to compete with giants like Google and Meta. The future of retail media lies in leveraging first-party data for precise targeting, driving consumer engagement, and blending in-store and online shopping experiences. #B2CData #ConsumerData #DigitalMarketing https://lnkd.in/eK5z9UHr

Retail Media's Next Phase: Retailers Take On Ad Giants

Retail Media's Next Phase: Retailers Take On Ad Giants

adweek.com

To view or add a comment, sign in

Explore topics