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Retail media is set to attract over $54 billion in U.S. ad spend this year alone. According to Digiday, businesses are transforming every surface into an ad opportunity, from digital platforms to unexpected players like Chase Bank and United Airlines. At Experian, we enhance RMN's strength in first-party shopper data. Our #1 ranked data helps RMNs unlock expanded customer insights, enriched audiences for activation, identity resolution for cross-channel audience targeting, and real-time measurement and attribution. Experian can help RMNs operate at its peak performance. Where do you think retail media networks are headed next? Drop your thoughts in the comments below. We recently announced a solution tailored for RMNs. Learn how our offering enhances RMNs' strength in first-party shopper data: https://lnkd.in/gv6ynk89

Leveraging retail media networks from Walmart, Target, and CVS Media Exchange (CMX) presents unparalleled opportunities for companies to amplify brand visibility and drive sales directly to their target audience. The launch of new tools within these platforms not only enhances advertising precision but also enriches the consumer experience, fostering convenience and personalized engagement in today's competitive market landscape. Unlocking Retail Success: The powerhouses of retail media networks revealed in this article written by Kathryn Lundstrom from ADWEEK. #RetailMedia #Advertising #Marketing #RetailAdvertising #BrandVisibility #TargetedMarketing #ConsumerEngagement #RetailInnovation

Did you know that retail media is set to attract over $54 billion in U.S. ad spend this year alone? According to Digiday, businesses are transforming every surface into an ad opportunity, from digital platforms to unexpected players like Chase Bank and United Airlines. At Experian, we empower retail media networks (RMNs) with our advanced identity resolution and enriched consumer insights to enhance RMN's strength in first-party shopper data. Our #1 ranked data helps RMNs unlock expanded customer insights, enriched audiences for activation, identity resolution for cross-channel audience targeting, and real-time measurement and attribution. Experian's comprehensive data and identity solutions can help RMNs maximize their opportunity, ensuring you capture the most out of your advertising dollars and make your RMN operate at its peak performance. Where do you think retail media networks are headed next? Drop your thoughts in the comments below. We recently announced a solution tailored for RMNs. Read the announcement here to learn how our offering enhances RMNs' strength in first-party shopper data: https://lnkd.in/gBe7p-CQ

From innovative ad formats to enhanced targeting capabilities, several updates are revolutionizing the way brands connect with consumers in the retail space. Check out this insightful article highlighting the 10 biggest retail media network updates for 2024.

Did you know that retail media is set to attract over $54 billion in U.S. ad spend this year alone? According to Digiday, businesses are transforming every surface into an ad opportunity, from digital platforms to unexpected players like Chase Bank and United Airlines. At Experian, we empower retail media networks (RMNs) with our advanced identity resolution and enriched consumer insights to enhance RMN's strength in first-party shopper data. Our #1 ranked data helps RMNs unlock expanded customer insights, enriched audiences for activation, identity resolution for cross-channel audience targeting, and real-time measurement and attribution. Experian's comprehensive data and identity solutions can help RMNs maximize their opportunity, ensuring you capture the most out of your advertising dollars and make your RMN operate at its peak performance. Where do you think retail media networks are headed next? Drop your thoughts in the comments below. We recently announced a solution tailored for RMNs. Read the announcement here to learn how our offering enhances RMNs' strength in first-party shopper data: https://lnkd.in/dJiETiPE

Retail media is set to attract over $54 billion in U.S. ad spend this year alone. According to Digiday, businesses are transforming every surface into an ad opportunity, from digital platforms to unexpected players like Chase Bank and United Airlines. At Experian, we empower retail media networks (RMNs) with our advanced identity resolution and enriched consumer insights to enhance RMN's strength in first-party shopper data. Our #1 ranked data helps RMNs unlock expanded customer insights, enriched audiences for activation, identity resolution for cross-channel audience targeting, and real-time measurement and attribution. Experian's comprehensive data and identity solutions can help RMNs maximize their opportunity, ensuring you capture the most out of your advertising dollars and make your RMN operate at its peak performance. We recently announced a solution tailored for RMNs. Read the announcement here to learn how our offering enhances RMNs' strength in first-party shopper data: https://lnkd.in/eWsHfZvd

Retail media is set to attract over $54 billion in U.S. ad spend this year alone. According to Digiday, businesses are transforming every surface into an ad opportunity, from digital platforms to unexpected players like Chase Bank and United Airlines. At Experian, we empower retail media networks (RMNs) with our advanced identity resolution and enriched consumer insights to enhance RMN's strength in first-party shopper data. Our #1 ranked data helps RMNs unlock expanded customer insights, enriched audiences for activation, identity resolution for cross-channel audience targeting, and real-time measurement and attribution. Experian's comprehensive data and identity solutions can help RMNs maximize their opportunity, ensuring you capture the most out of your advertising dollars and make your RMN operate at its peak performance. Where do you think retail media networks are headed next? Drop your thoughts in the comments below. We recently announced a solution tailored for RMNs. Read the announcement here to learn how our offering enhances RMNs' strength in first-party shopper data: https://lnkd.in/gsE47_gb

Retail media is set to attract over $54 billion in U.S. ad spend this year alone. According to Digiday, businesses are transforming every surface into an ad opportunity, from digital platforms to unexpected players like Chase Bank and United Airlines. At Experian, we empower retail media networks (RMNs) with our advanced identity resolution and enriched consumer insights to enhance RMN's strength in first-party shopper data. Our #1 ranked data helps RMNs unlock expanded customer insights, enriched audiences for activation, identity resolution for cross-channel audience targeting, and real-time measurement and attribution. Experian's comprehensive data and identity solutions can help RMNs maximize their opportunity, ensuring you capture the most out of your advertising dollars and make your RMN operate at its peak performance. Where do you think retail media networks are headed next? Drop your thoughts in the comments below. We recently announced a solution tailored for RMNs. Read the announcement here to learn how our offering enhances RMNs' strength in first-party shopper data: https://lnkd.in/gKRwqqrE

Retail media is set to attract over $54 billion in U.S. ad spend this year alone. According to Digiday, businesses are transforming every surface into an ad opportunity, from digital platforms to unexpected players like Chase Bank and United Airlines. At Experian, we empower retail media networks (RMNs) with our advanced identity resolution and enriched consumer insights to enhance RMN's strength in first-party shopper data. Our #1 ranked data helps RMNs unlock expanded customer insights, enriched audiences for activation, identity resolution for cross-channel audience targeting, and real-time measurement and attribution. Experian's comprehensive data and identity solutions can help RMNs maximize their opportunity, ensuring you capture the most out of your advertising dollars and make your RMN operate at its peak performance. Where do you think retail media networks are headed next? Drop your thoughts in the comments below. We recently announced a solution tailored for RMNs. Read the announcement here to learn how our offering enhances RMNs' strength in first-party shopper data: https://lnkd.in/g59kn6Tc

Retail media is set to attract over $54 billion in U.S. ad spend this year alone. According to Digiday, businesses are transforming every surface into an ad opportunity, from digital platforms to unexpected players like Chase Bank and United Airlines. At Experian, we empower retail media networks (RMNs) with our advanced identity resolution and enriched consumer insights to enhance RMN's strength in first-party shopper data. Our #1 ranked data helps RMNs unlock expanded customer insights, enriched audiences for activation, identity resolution for cross-channel audience targeting, and real-time measurement and attribution. Experian's comprehensive data and identity solutions can help RMNs maximize their opportunity, ensuring you capture the most out of your advertising dollars and make your RMN operate at its peak performance. Where do you think retail media networks are headed next? Drop your thoughts in the comments below. We recently announced a solution tailored for RMNs. Read the announcement here to learn how our offering enhances RMNs' strength in first-party shopper data: https://lnkd.in/ef5F_TXD