Anna Johnston’s Post

In a recent op-ed, InfoSum Chairman and CEO, Brian Lesser, discusses the changing privacy landscape in ad tech. According to Lesser, "Establishing clear criteria for privacy compliance will be essential in avoiding a situation where privacy promises may be merely lip service." #adtech #advertising #thirdpartycookies

Google AdManager now also supports IAB GPP for US National section. This is a big step ahead towards privacy & compliance signals for US advertising. Read more on Google's site: https://lnkd.in/dvirbFRt

To cookie....or not to cookie....That's no longer a question. While this is exciting for advertisers, it doesn't mean that privacy laws and changes won't continue to impact their marketing in a big way. How are you collecting and leveraging 1st party data? What will your company do to mitigate the impact of privacy regulation on its marketing?

Here's a thoughtful article that helps delineate the differences between privacy regulations and signal loss. Both are happening at the same time in 2024 but are not the same thing. To be future-proof, AdTech companies will need to solve for both: https://lnkd.in/eTR4-ku6

Thank you Maxwell Anderson and Ketch for providing this plain language 101 on IAB Tech Lab’s #GlobalPrivacyPlatform (#GPP) and how to implement. As companies look to respond to #stateprivacylaws, one of the highest risk areas is making sure you’re respecting consumer permissions for digital advertising, and GPP is a key component to your compliance strategy. PS: US privacy signal really is being deprecated, so no time like the present to update. https://lnkd.in/eZhnc6fw

Australian Privacy Laws are changing, and marketers need to take note. According to IAG analytics and AI chief Willem Paling, those who thought they could avoid being subject to the Privacy Act using new identity platforms, clean rooms and complex hashing processes will need a new approach very soon. Check out this overview from Mi3 Fast News for key takeaways on the progress of the Australian Privacy Laws and what it means for marketers. Stay informed to stay compliant. #AustralianPrivacyLaws #MarketingCompliance #DataPrivacy

The European Commission's consumer protection department is spearheading a voluntary initiative to phase out cookies in digital advertising. This "cookie pledge" aims to offer users more control and transparency in how their data is used online. The initiative not only seeks to simplify user consent but also offers less intrusive advertising alternatives, reflecting a significant shift towards respecting user privacy in the digital realm. Surprisingly, even legal experts often hurriedly accept all cookies to save time, a practice we should reconsider. Remember, take a moment to understand and manage your digital footprint is not just about protecting your privacy; it is about setting a standard for how we expect our data to be handled in the increasingly digital world we live in. P.S.: This engaging visual representation was created using OpenAI's DALL·E. #DigitalPrivacy; #DataProtection; #CookiePledge; #OnlineAdvertising; #ConsentManagement; #TechPolicy ; #UserConsent; #InternetPrivacy

How Effective Are Current Privacy Regulations in Protecting Consumer Data?

This IAB and SafeGuard Privacy partnership is good news for all sides, offering a path to streamline baseline privacy due diligence - particularly important (and well-timed) ahead of the March enforcement date for CCPA regulations which state that "whether a business conducts due diligence of the third party/service provider factors into whether the business has reason to believe that the third party is using personal information in violation of the CCPA and these regulations." Nevertheless, as I stated to Digiday, “prudent advertisers and agencies should recognize that it is easy to tick a box ...without providing real insight into one’s data practices, and perform supplemental due diligence as required.” And transparency will be key - e.g. into the questions issued to each category of partner. There's no substitute for understanding your own needs, standards, and positions, and how they line up with the practices of your partners.

Google AdSense updates Privacy & Messaging User Consent Revocation process: Google today announced updates to its Privacy & messaging user consent process within Google AdSense, reflecting the evolving landscape of user privacy expectations in Europe. These changes aim to enhance user transparency and control over their data. #digitalmarketing #marketing