Anna Bertoldini’s Post

Excited to attend my first MR event of the year - heading to the Shopper Insights & Behaviours conference in London tomorrow. Drop me a message if you're around and we can talk all things behaviour insights 🤓 #behaviouralinsights #catman #marketresearch

"The topics that keep cropping up are around data and the requirement of data to fuel targeting in pretty much every channel now. And a lot of the conversation is around using better and more robust data to drive performance." Cannes veteran Rishi Chande, Captify®'s SVP of Global Strategy and Business Development, shares insights from his 10th Cannes Lions, including the key topics and trends that were top of mind for clients this year. Tune in below to hear more of Rishi's insights👇 #shifthappens #canneslions #cannes #captifyatcannes #industryinsights

Many businesses claim to be customer-centric, but are they really? The Grocer delves into this topic in their latest post. In many categories, the balance of power has shifted. To stay ahead of the game, having an always-on insight tap is essential. That's where LifeStars comes in. Check out www.lifestars.com to learn more and get in touch with us today. #CustomerCentric #BusinessGrowth #InsightTap #LifeStars Audience Collective Spark Market Research - Part of Audience Collective

Please join me Dr. Stephen Timme, PhD Finance and Ben Cagle as we use a real case study to explore a proven method to better engage and partner with CxOs. See you there!

The Investor Version of the Oscars: CAGNY for Competitor Intelligence: Just as the film industry celebrated the Oscars in Hollywood last Sunday, 3 weeks ago, the global consumer products investor community convened in Florida for the highly anticipated annual Consumer Advisory Group of New York (CAGNY) event. Unlike traditional financial updates, CAGNY offers a unique peek into companies' future strategies and growth plans. Gain valuable foresight into major consumer products companies' priorities and emerging market trends to elevate your competitive edge. Stay ahead of the curve by integrating CAGNY insights into your strategic playbook! Our top 5 nominations for interesting insights and perspectives from the Cagny conference: 1)       New contenders on the block: Cagny welcomed Molson Coors, Pernod Ricard and e.l.f. to the podium to present their plans to this forum for the first time 2)       Re-bound in innovation focus: Post covid and after the disruption of the inflationary cycle, manufacturers are doubling down on their innovation efforts. L’Oreal, ConAgra, 3)       Core growth and penetration expansion is still important. J.M Smucker, ConAgra and Nomad all called out the important role of building momentum with their core ranges and reaching new consumers. Exiting or de-prioritising non core activity allows a focus on accelerating core. Kraft Heinz, Molson Coors 4)       Digitalization is beyond marketing: Leveraging technology across the organization including the supply chain and shared service opportunities allows greater insight, efficiency and flexibility. Nomad, Mondalez 5)       Acceleration in personalized and targeted consumer communication. Almost all companies brought to life the changes in the marketing environment to better target and leverage AI to optimise delivery and tracking of marketing investment. McCormick, Kellanova, Colgate-Palmolive, ConAgra Cagny illuminates strategic intentions, but it does not address the competitive advantage of execution. By conducting scenario planning workshops focused on specific areas, your business could potentially stay ahead in terms of preparing to defend against or capitalize on opportunities before the competition. At Ignition Strategy, we firmly believe that competitive insight can enhance your strategic approach. Please don't hesitate to contact us to discuss any challenges you may be encountering, and we would be delighted to provide our perspective. #competitoradvantage #cagny #strategicplanning #competitorinsight

Good spot this Justin Healy. You have to take your hat off the Morrisons. It is a really smart move to get customers close, and involved with their business choices and decisions. But being able to do this on a scale is vital, as a business the size of Morrisions has many customers across the market. Seeing this sort of innovation makes me sleep well at night, knowing that we made the right choice to invest the time and money we have in LifeStars as we can really help progressive brands understand their customer and grow.

Insight at pace and scale can definitely give an advantage. Brands truly listening to their customers in real-time not only helps them understand the views and what's important to different segments, but it also makes customers feel heard too. ❤️

We’re incredibly proud to share the news that Mike Keech, CEO of Liquid I.V., has been named a 2024 Gold Stevie® Award winner as Thought Leader of the Year, in the Consumer Product Category! 🥇   The Stevie® Awards – also known as the American Business Awards® – are one of the most recognized business award programs in the U.S.  Launched in 2002, the Stevie Awards aim to generate public recognition of achievements and positive contributions made by companies and professionals worldwide. This year, more than 3,700 nominations from organizations of all sizes and in nearly every industry were submitted. Winners are determined by the average scores of more than 300 professional judges worldwide in a months-long judging process. The award for “Achievement in Thought Leadership” recognizes individuals and organizations that have been successful at developing as thought leaders and promoting their thought leadership to audiences both inside and outside the organization. Liquid I.V. is dedicated to sharing a wide range of thought leadership content that informs and inspires audiences. This spans a wide range of topics, including the need to support clean water access for people globally; importance of remaining diligent about proper hydration; insights on innovation, building a hypergrowth company, and creating a purpose-driven brand dedicated to elevating the vitality of people and the planet.💧 We want to thank The Stevie® Awards and judges for this exceptional recognition! And congratulations to all of this year’s other award winners!     #LiquidIV #thoughtleadership #innovation #management #future 

Today we're at the Board Beyond Netherlands with Jeroen van den Elzen, who is sharing an #orangexperience from the world of wine spirits titled: "Budgeting and forecasting made easy with K.Group" #orangecompany #intelligentplanning #BoardBeyond2024

Join me next week as I share best practices in media measurement and frameworks for success! PRNEWS's virtual seminar will also feature some of my favorite leaders in measurement & data--Katie Delahaye Paine and Richard Small. I look forward to joining them in this event. It's not too late to register! And you can even get 20% off with my discount code: Link to register: https://lnkd.in/gkJ33vyp Discount code: SPEAKER #PRMeasurement #PRNews #PRlearning #BestPractices