Annie Pettit PhD CAIP FCRIC’s Post

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Independent insights consultant. Writer. Advisor. Helper. Ally.

I decided to hand out my own highly informal yet amazingly prestigious awards at the Canadian Research Insights Council (CRIC) awards gala on Wednesday and now I'm announcing three more! (You get to do whatever you want when someone hands you a microphone. :) - Best insights award: To Kelly Becker who finally made it possible to speak directly to dogs and deeply understand their needs and emotions. - Best parallel study award: To Margaret Chapman and Steve Male for openly sharing a direct comparison of AI vs human analyses. I've been waiting so long for someone to prove they care about validity! - Best audience participation award: To Lisa Wright and Vijay Wadhawan for getting so many people in the audience talking about removing barriers and fostering diversity and inclusion in our industry Congratulations! #MRX #Insights #MarketResearch #MarketingResearch #CustomerInsight #ConsumerInsight #QuantitativeResearch #QualitativeResearch #CAIP #CRIC #CanadaCAIP #CanadaPAIM #CaipPaim

View profile for Annie Pettit PhD CAIP FCRIC, graphic

Independent insights consultant. Writer. Advisor. Helper. Ally.

What a great awards gala we had last night at the Canadian Research Insights Council (CRIC)’s H*Factor conference! In addition to the traditional awards and honours, I stole time on stage to give out my own informal yet highly esteemed awards. Here they are in order from most tasty to most awkward: - Best giveaway: Canadian Viewpoint with their on-site, randomized ice cream bar taste test (yum!) - Best acronym: Paul Acerbi with VCCRDMSGSD - Don’t ask me what it stands for! - Best word: Jeff Hecker, MBA, CAIP with the word fleshy. We managed to say that word on stage numerous times afterwards, all in the most strange ways :) My heartiest congratulations to each of you! Let’s go and have another awesome day of insights!

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Margaret Chapman

COO & Partner at Narrative Research

3mo

Love this! Thanks for the shout out! And congratulations to my fellow winners!

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