Generative AI is projected to grow faster in healthcare than any other industry, with a compound annual growth rate of 85% through 2027. By now, every forward-thinking marketer recognises the potential of AI in pharma marketing. And many companies are already exploring how best to apply the technology. This guide is written specifically for the needs of Commercial functions — especially pharma brand management and commercial excellence. We explore the use cases of AI in pharma marketing and then go further, highlighting how to implement it in your marketing systems and structures. Read the full guide here: https://lnkd.in/dvYutAQt #AI #pharma #pharmamarketing #innovation
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AI implementation in pharma is well underway, but caution is advised! 🚨 It's essential to learn the lessons of previous digital transformations 🏄♂️ and implement projects that deliver benefits across the marketing organisation — ensuring lasting change. That requires solutions that meet healthcare marketing needs and match pharma’s specialized systems and processes. Read our latest AI in Pharma Marketing Guide to learn more about AI tactics and implementation: https://lnkd.in/dvYutAQt #AI #Artificialintelligence #pharma #marketing
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Solutions Consultant at Sensitech | Supply Chain Visibility | Real-time monitoring | Cold Chain Logistics
I had a great opportunity to highlight how Artificial Intelligence (AI) will impact global healthcare logistics. This article helps provide insight into the challenges of implementation, but also to present the unique opportunities that AI is poised to deliver to the pharmaceutical logistics industry. #AI #Healthcare #SupplyChain #Innovation #Marken #Logistics
According to industry research, Artificial Intelligence (AI) is reshaping global healthcare logistics, with 50% of healthcare companies planning AI integration by 2025. Across temp-controlled distribution, end-to-end tracking, contingency forecasting, patient-centric solutions and all service factors in between, AI is poised to enhance visibility, efficiency and compliance, creating a new era for the biopharma supply chain. Read our latest article, featuring Marken expert Robert Proper, Technical Operations Manager, to explore how we integrate and implement next gen technologies, providing real-time data to support pharmaceutical logistics. Discover how you can optimize customer experience to make smarter, cost-efficient decisions using AI: https://lnkd.in/det6Qw2s #Marken #Healthcare #SupplyChain #AI #Innovation
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Let's learn how to use Artificial Intelligence in #Building #Pharma #Brands in collaboration with PharmaState.Academy .Academy 📢 📅 Event Details: -When: December 17th, Sunday, from 10 am to 12 pm -What: A 2-hour session on "Brand Building Breakthroughs using AI." -Who: Specifically designed for pharma marketing and sales professionals -Where: Online What You'll #Learn: -What is #AI and How to use it for building Pharma brand strategies? -How to gain a competitive advantage in a cluttered branded generic market using #ai ? -Basics of #promptengineering -How to identify and avoid #AItraps and #hallucinations? -Discover 5 revolutionary #AI tools to be 100x more effective in your day-to-day professional life Plus, #live demo with AI tools that will help you save hours of manual work. Let's shape the future of pharma marketing together. simply visit https://lnkd.in/d6V7ZcVU See you at the webinar! 🌟 #PharmaMarketing #AIinPharma #BrandBuilding Indian Drug Manufacturers' Association
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According to industry research, Artificial Intelligence (AI) is reshaping global healthcare logistics, with 50% of healthcare companies planning AI integration by 2025. Across temp-controlled distribution, end-to-end tracking, contingency forecasting, patient-centric solutions and all service factors in between, AI is poised to enhance visibility, efficiency and compliance, creating a new era for the biopharma supply chain. Read our latest article, featuring Marken expert Robert Proper, Technical Operations Manager, to explore how we integrate and implement next gen technologies, providing real-time data to support pharmaceutical logistics. Discover how you can optimize customer experience to make smarter, cost-efficient decisions using AI: https://lnkd.in/det6Qw2s #Marken #Healthcare #SupplyChain #AI #Innovation
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Prompt Engineering, Brainstorm with AI, Faster turnaround time... Dear Pharma Marketing Professionals, If these words ring a bell, then do not miss this workshop by Gauri Chaudhari *Learn the application of AI in Pharma Marketing* Why you should attend? Development of value-added brand strategies for 2024. Free up time for other tasks- Brainstorm with AI and get new insights and ideas. Faster turnaround time for any campaign and ready-to-see results. #pharma #pharmamarketing #brandmanagers #brandplan
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🧠 With 24% of pharma respondents having innovation departments working to revolutionize AI applications in R&D, product development and regulatory content, pharma is leading the charge when it comes to implementing gen AI. Dive deeper into industry insights by downloading Reuters Events latest whitepaper today: https://bit.ly/3RTP8Ve #PharmaTech #AI #Marketing #Medical #Customer Engagement
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Editor/Founder The Pharmaceutical Marketing Group - Executive Director at Clinician Burnout Foundation
🧠 With 24% of pharma respondents having innovation departments working to revolutionize AI applications in R&D, product development and regulatory content, pharma is leading the charge when it comes to implementing gen AI. Dive deeper into industry insights by downloading Reuters Events latest whitepaper today: https://bit.ly/3RTP8Ve #PharmaTech #AI #Marketing #Medical #Customer Engagement
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🧠 With 24% of pharma respondents having innovation departments working to revolutionize AI applications in R&D, product development and regulatory content, pharma is leading the charge when it comes to implementing gen AI. Dive deeper into industry insights by downloading Reuters Events latest whitepaper today: https://bit.ly/3RTP8Ve #PharmaTech #AI #Marketing #Medical #Customer Engagement
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🧠 With 24% of pharma respondents having innovation departments working to revolutionize AI applications in R&D, product development and regulatory content, pharma is leading the charge when it comes to implementing gen AI. Dive deeper into industry insights by downloading Reuters Events latest whitepaper today: https://bit.ly/3RTP8Ve #PharmaTech #AI #Marketing #Medical #Customer Engagement
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Editor/Founder The Pharmaceutical Marketing Group - Executive Director at Clinician Burnout Foundation
🧠 With 24% of pharma respondents having innovation departments working to revolutionize AI applications in R&D, product development and regulatory content, pharma is leading the charge when it comes to implementing gen AI. Dive deeper into industry insights by downloading Reuters Events latest whitepaper today: https://bit.ly/3RTP8Ve #PharmaTech #AI #Marketing #Medical #Customer Engagement
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