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3mo

Want to know what’s happening right now in pharma marketing? Christian Dam, Anthill CEO, gives the agency perspective — highlighting 4 big trends that we’ve seen in the first 6 months of 2024. #PharmaMarketing #HealthcareMarketing #PharmaMarketing2024 #PharmaMarketingTrends

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Hi, I'm Christian from Anthill. Today we want to talk about four market trends that we think have a substantial impact on pharma. Communication trends that require lots of work decisions, investments in people and resources in new ways of working in new technologies. In our opinion, it is right to get the strategy right, but it is also important that you are able to put them into action quickly to follow the pace of customer expectations that's going on in the industry first trend. This modular consent modular content is the foundation for Omni channel communication. It is also a key enabler for personalization and more relevant communication. Recently, we did a master class on modular consent for pharma audiences. And during the class, we did an online poll and saw that 36% are raising their ambitions for modular consent and 27 percent are actually increasing their investments. The 2nd trend is Omni channel, Omni channel capabilities. Are required to deliver seamless and connected customer experiences. However, a complete Omni channel transformation can be complex, requiring a lot of orchestration and a lot of time. We see from many of our customers that they focus on very specific use cases to get started faster. One approach is what we call Omni channel micro journeys. It means using tactical consent sequences for clearly defined objectives. This could for instance be to obtain marketing. Sent from HTTPS or to get more value out of your webinars. The third trend is Omni channel for Medical Affairs. We experience a requirement from Medical Affairs to deliver medical support in a more relevant and user friendly way. Therefore, there is an increasing need in Medical Affairs for omnichannel strategies and tools to drive better and more relevant experiences for HCP's. The 4th trend is Generative AI, which is part of almost any discussion. They have these days. We are very happy to share with you that we have been selected as one of only four companies to join Vivas AI partner program. This is a true recognition of all the innovative work we've been doing in AI and our long standing partnership with Viva. We're launching our farmer generative AI product this summer. It's called Arcane and it has been Co created with leading pharma companies and it is also deeply integrated into Vivas, Chromates and Medcom solutions. We would love to discuss these exciting trends in more detail and demonstrate the capabilities of Arcane, so please reach out to us. In the meantime, we wish you a very good and relaxing summer. Thank you.

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