Anthology Inc’s Post

Snapchat new stance "We’re Not Social Media" Snapchat is setting itself apart from traditional social media with a new campaign, positioning itself as an "antidote" to platforms that alienate users. Chief Creative and Marketing Officer Colleen DeCourcy emphasizes Snapchat's focus on close friendships and private messaging, countering the pressures of likes and followers seen on other platforms. We personally think this is going to take some time to implement, it's definately a social media channel brands heavily spend on to make this feel more humane will take time. Key points from the campaign 📱 Less Social Media, More Snapchat - Promoting genuine connections and fun over superficial engagement. 📱A Place for Real Friendships: Addressing the "friendship recession" by fostering meaningful interactions. 📱Safety and Support: Continuing efforts to ensure user safety and positive experiences. Snapchat's campaign, launching during the Grammys, aims to remind users of the platform's core values and attract new ones seeking a healthier alternative to social media. In every region snapchat plays a very different role In the UAE it's a heavily used channel by consumers In the UK - it's known as a channel for the gen z's and teens. How do you feel about snapchat Snap Inc. https://lnkd.in/eQv89eTU

Snapchat launches ‘Less social media, More Snapchat’ campaign; distances itself from other social media platforms Less social media, more Snapchat! That's the powerful message behind Snapchat's latest campaign, as it sets itself apart from other social media platforms. In a bold move, the ad confronts the negative aspects of social media, such as seeking likes, portraying perfect images, and promoting influencer lifestyles, which often lead to increased hatred and trolling. Snapchat aims to be the antidote, emphasizing genuine connections and enjoyable experiences over the pursuit of virtual validation. To underscore its unique positioning, the ad highlights that Snapchat's primary focus is messaging with friends, not mindlessly scrolling through a public feed. This campaign, which debuted during the 66th Annual Grammy Awards in the US, has made a splash with eye-catching out-of-home placements in key cities like New York, Los Angeles, and Chicago. The spot, produced in-house and directed by American folk and blues songwriter Tommy Harden, sends a clear message: Snapchat was built to be different. It has always been a fun, joyful, and private way to connect with the people you cherish most. In an era where social media platforms face increasing scrutiny, Snapchat aims to distance itself from the negative publicity and provide a safe space for real relationships. #SnapchatCampaign #SocialMediaRevolution #GenuineConnections #PositiveExperience #ChooseSnapchat

Buy Snapchat accounts One of the most widely used social media sites is Snapchat, which offers businesses a great chance to engage with their target market. With more than 280 million active users every day, Snapchat has grown to be a significant force in the field of social media marketing. Its distinctive features—like augmented reality filters and fading content—make it a desirable venue for companies to highlight their goods and services. I’ll go over the advantages of using Snapchat for marketing in this post, as well as explain the idea of buy Snapchat accounts and offer helpful advice on where to purchase accounts to get the most exposure. https://cutt.ly/fw5wxAaY Telegram: @usinfobiz Skype: usinfobiz WhatsApp: +1 (872) 216-9642 #SnapchatAccounts #SocialMediaMarketing #BuySocialMediaAccounts #SnapchatMarketing #DigitalMarketing #SocialMediaStrategy #SnapchatGrowth #SocialMediaManagement #SnapchatAds #BuySnapchatFollowers

Super interesting positioning campaign from Snap Inc. It's also a great example of System 2 thinking which we'd associate more with brand content like this. Check out the video below 👇 well worth a watch. ❓ Encouraging Deliberation: By presenting arguments on why Snapchat's approach is beneficial compared to traditional social media practices, it might encourage viewers to think more deeply about their social media use. 🤨 Critical Evaluation of Social Media: By contrasting Snapchat with other platforms, the video could prompt viewers to critically evaluate their social media habits and the impacts of these platforms on their lives. 🔐 Focus on Privacy and Authenticity: Snapchat is positioned as a more private and authentic way to connect with friends, this might challenge viewers to think about the value of genuine interactions versus the curated personas often presented on social media. “People feel exhausted by the social media popularity contest. Fed up with having to look pretty or perfect in every post. Tired of competing for likes and comments. Misled by misinformation. But Snapchat is not social media. It never was. In fact, it was built as an antidote to social media.” Read more at 👉 https://lnkd.in/e7wXMp7S https://lnkd.in/eGu7C3_h

The average person my age spends 26 minutes a day on Facebook, but only 7 minutes a day on TikTok. The average 20-year-old spends 57 minutes a day on TikTok, but only 11 minutes a day on Facebook. I'm personally above average for all of these except Snapchat. You? #socialmedia Ignite Social Media

The recent Senate hearings, which questioned social media leaders like Mark Zuckerberg, surprised me by: 1) Not having Elon, as the head of X, participate in the grilling. 2) How Snap Inc. broke ranks and began backing a federal bill that would actually create a legal liability for apps and social platforms that recommend harmful content to minors. And then I see this campaign announcement in the post below 👇. Note that Snapchat's been slept on for years, and has now made a dramatic, intelligent, and timely decision to separate itself from "social." That's something Facebook tried but failed at. It changed it's name to Meta, bought WhatsApp, and even announced huge investments into virtual worlds. But what they didn't do was proactively fix the core problem. And although Facebook and Meta are still printing money and driving investor profit, we will see how long that lasts and if politicians take real action. This will be fascinating to watch.

👻 'We’re not social media', warns Snap Inc. in new campaign The platform has launched a new 360 marketing campaign 'Less Social Media. More Snapchat', which aims to set itself apart from others in the sector. 💬 With comment from Colleen DeCourcy & Fintan Gillespie Watch the advert here: https://lnkd.in/eM_tp6mV #mobilemarketing #marketingnews

Dive into the social media world! Did you know there are over 3 billion active users worldwide? 90% of us reach out to brands or retailers. In the US, 77% own a social media profile! We spend 135 minutes daily on social platforms. For teens, it's all about YouTube, Instagram, and Snapchat! #SocialMedia #Stats #StayConnected #PentaPlus #Digialmarketingagency

Less #socialmedia, more #Snapchat! That’s the tagline for Snap Inc.'s latest marketing campaign. A campaign that is intended to show people what the platform is, and is not… what they stand for, and what they don’t.   👻 "We may look like social media to some, but #Snapchatters know we’re not. Now, we’re showing the rest of the world that we’re not social media, we’re Snapchat."    📌 While Snap Inc. is unique in its own way, other platforms like Pinterest, Reddit, Inc. & TikTok have also expressed similar sentiments… one of creating a more 'authentic' place for people. A more positive internet, a community, a place that encourages creativity and collaboration — all of it is great to see.    Personally, it's great to see that Snap is still a relevant platform for users and brands — and let's not forget, they’ve had many firsts (ephemeral content, vertical video 🙏 📲) and introduced mass audiences to augmented reality (AR Lens) and virtual try-on. https://lnkd.in/gkZNfPHe #brandcampaign #socialmedia #socialemediamarketing