Consider the modest production volumes of new Scotch whisky distilleries emerging in the last decade. These additions aren’t substantial enough to slow down market growth. But could increased production from established distilleries have that effect?
As mentioned earlier, only 151 distilleries are currently operating in Scotland. Some are quite large, such as Glenlivet, which produces 21 million liters of pure alcohol (100% ABV, which doesn’t exist in the real world but simplifies calculations). Others are much smaller, like Tiree Distillery, which aims to reach 2,000 liters this year. Looking at the timeline of distillery openings, you’ll see that 49 new distilleries have been established since 2011. That sounds like a lot—and you might think it would significantly boost market supply. However, our latest research shows that these 49 new distilleries contribute a combined production increase of 34 million liters, which accounts for only 3.8% of total Scotch production. This barely covers the category’s growth compared to pre-COVID 2019 levels.
By night - Proud whisky enthusiast. Corporate/private functions, utilising the joys of whisky to connect people & have fun. By day - A business coach/mentor, that gets decision makers curious again by changing mindsets.
5moI think that Cask Alliance Partnership misses a vital issue. In parallel, there has been immense investment in several established Scottish distilleries, vastly ramping up production capabilities.