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As experiential marketing has quickly become the go-to way for brands to win the mindshare and loyalty of consumers, the practice continues to evolve just as quickly. Earlier this summer, we were joined by Benjamin David 🌊, Sales, Marketing & Customer Service Manager at The HEINEKEN Company and Patrick Lowe, Head of Partnerships at LALIGA to breakdown the top trends leaders need to know: 💡Back to basics – Consumers crave real, in-person experiences, leading teams to move away from digital engagement in favor of experiential programs 🔎 Personalization – It’s time to move away from one-size-fits all experiences, making understanding your audiences more important than ever. 💯 Keeping collaborations authentic – Many are partnering with other brands to amplify the impact of their experiential programs, but when doing so it’s essential to find a partner that aligns to your mission and values 💻 Using tech to enhance in-person experiences – Experiential leaders should look for ways to leverage technology to enhance in-person experiences, e.g. driving personalization at scale Thanks to our panelists for sharing their insights at our Executive Brand Experience Summit. Looking forward to seeing how these trends continue to evolve into next year. #brandexperience #experientialmarketing #experientialtrends #ARExecSummit

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