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When it comes to the success of your experiential strategy, it can be challenging to figure out what to measure. That’s why we brought in experts Candice Mayer-Gillet, Managing Director, Westfield Rise for Unibail-Rodamco-Westfield and Judith Owens MBE, CEO of Titanic Belfast & TBL International Ltd. to share their perspective at our Executive Brand Experience Summit in Milan. As it turns out, there’s not a one-size-fits-all formula for experiential ROI (sorry!) but our panelists shared some great guidance for our attendees, including the importance of identifying metrics that align to your experiential goals. For example, if your goals are centered on: 📣 Awareness & Engagement, look at attendance, foot traffic & dwell time 💙 Loyalty, measure NPS and brand conversion 💰 Revenue, track post-event product sales & conversions We love to hear from the virtual crowd on this one – how do you measure the return on your strategy? Drop your comments below 👇 #experientialmarketing #experientialsuccess #experienceROI

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