When it comes to the success of your experiential strategy, it can be challenging to figure out what to measure. That’s why we brought in experts Candice Mayer-Gillet, Managing Director, Westfield Rise for Unibail-Rodamco-Westfield and Judith Owens MBE, CEO of Titanic Belfast & TBL International Ltd. to share their perspective at our Executive Brand Experience Summit in Milan. As it turns out, there’s not a one-size-fits-all formula for experiential ROI (sorry!) but our panelists shared some great guidance for our attendees, including the importance of identifying metrics that align to your experiential goals. For example, if your goals are centered on: 📣 Awareness & Engagement, look at attendance, foot traffic & dwell time 💙 Loyalty, measure NPS and brand conversion 💰 Revenue, track post-event product sales & conversions We love to hear from the virtual crowd on this one – how do you measure the return on your strategy? Drop your comments below 👇 #experientialmarketing #experientialsuccess #experienceROI
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Experiential events are becoming essential in defining brand narratives. Our latest piece dives into the art of leveraging events to amplify brand presence in the market. A must-read for brands and event planners alike! 🔗 https://bit.ly/3tFwhE5
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#Personalization is a key part of what the team at Bravo Media calls the Come, Create, Share model of experiential activations. When the client says what they want is a Photo Booth BUT not a Photo Booth what they really mean is that they want an activation that draws people in (come), provides them with an opportunity to make something unique (create) and an easy way to show off that creation (share). Every time our team embarks on a new experiential project we look for ways to check those Come, Create, Share boxes. #events #experientialmarketing
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Global Events | Experiential Marketing | Exhibit Programs | Brand Experiences | Business Development Associate at Spiro
🚀 Elevate Your Business in 2024! 🚀 Ready to take your business to new heights this year? Let's connect and explore how we can collaborate to achieve your goals. 🔍 Explore innovative strategies for growth. 🌐 Transform your brand presence and experiences. 🤝 Build meaningful partnerships for success. Drop me a message or connect to discuss your vision and let's make 2024 a year of unprecedented success together! 👥✨ #BusinessCollaboration #Networking #ElevateYourBrand #SuccessIn2024 #LetsConnect
Step into 2024 with an experiential marketing strategy that stands out from the competition. Ask us how we can transform your events & experiences: https://lnkd.in/e5i6NyvT #EventsIndustry #BrandExperiences #ExperientialMarketing #EventStrategy #BrandPartner
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Founder & Chief Experience Officer, Conversate Collective | Founder at Love My Curls | Founder Institute Alumni | BizBash Industry Innovator | Challenging the Conventional
Calling all Experiential Pros! Are you ready to revolutionize your approach to consumer experiences? Join me at the Experiential Marketing Summit as I take the stage with Melinda V. Johnson & Deidra Green to share powerful insights on INCLUSIVE EXPERIENCES: LESSONS FROM THE BEAUTY INDUSTRY. 💫 In this interactive session, we'll delve into the power of inclusivity and creating purpose-driven, emotionally relevant events that resonate with diverse audiences. Discover how European Wax Center has crafted intentionally inclusive customer experiences across 1,000+ locations and how göt2b is spearheading purpose-driven events for Gen Z, all while championing inclusivity. This session is not just about theory; it's about actionable strategies you can implement immediately to elevate your brand's presence, revenue, and impact. 📈 If you’re on the fence about attending, let me help your budget out. Use my exclusive discount code EMSSPSNO24 for $200 off your pass. Let me know if you plan on being in Las Vegas for EMS - I would love to see you!🌈 Event Marketer Henkel #ExperientialMarketing #InclusiveExperiences #LevelUp #EMSLive
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Ditch the ordinary and dive into the world of experiential activations! 🚀 Discover why they're the game-changer your business needs for meaningful connections. Read more in our latest blog post. Link in caption! #experientialmarketing https://buff.ly/45Vtu81
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Today kicks off the 25th Anniversary celebrations for All Terrain by announcing our 25th anniversary campaign: Celebrate the Past, Innovate the Future. Throughout the next year, we will bring this campaign to life through our own version of All Terrain brand activations, where we celebrate the people, clients, cultural events and the experiential industry, which we have helped define and shape over the past 2.5 decades. We ask you to celebrate with us the incredible accomplishments and successes we have experienced, because you have been a part of them all! The industry has changed a lot in the past 25 years, and we want to reminisce on what we’ve witnessed through this revolutionary time frame, while also shining our light on where we see the industry going and how All Terrain will continue to play a pivotal role in evolving experiential marketing. Let's Celebrate the Past, and Innovate the Future together! #InnovateTheFuture #CheersTo25Years #AllTerrainXM #BrandExperiences
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Have you notice how the experiential marketing game is skyrocketing? No worries, we're your backstage pass to stay in the groove. Dive into these hip trends in the experiential industry to add a splash of pizzazz to your upcoming event. #thehanginghouse #trenspotting #experientialmarketing
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The overall investment in experiential events is steadily increasing. For example, 93% of event marketers express that their companies give priority to hosting events* and approximately 63% of marketers have intentions to arrange an increased number of experiential marketing events.* Virtual events are getting more popular, too. This market estimated to hit $657 billion by 2030.* Our own research shows that more consumers increasingly prefer experiences over traditional advertising.* See some of our #insights below! 👇 Want to learn more about the rise of experiential brand activations and ways you can maximize their success? Check out our webinar this week featuring Matt Kleinschmit and Dara St. Louis. Register here 👉 https://lnkd.in/gT5JJ-aa *Check out the comment section for sources of these data points.
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🚀 Last chance to experience the future of events!Swing by booth 418 at the Experiential Marketing Summit today! Our digital activations are turning heads and taking the event industry by storm. Don't miss out on the fun – see you there! 🔥 #Captello #eventprofessionals #eventplanner #eventplanning #leadcapture #eventmanagement #eventtech #EMS24
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I often get asked, what IS experiential marketing? AnyRoad curated insights from experiential professionals across industries in our new report, "The State of Experiential Marketing 2024". Check it out to see what the community was up to this past year and what they’re planning for the future! 👉https://lnkd.in/gDQTMPkW #stateoftheindustry #report #2024 #experientialmarketing #experience #brandhome #eventmarketing #brandactivation #growthhack #datadriven #consumerbrands #industryinsights
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