AOP Association of Online Publishers’ Post

I agree with Jonathan Joseph: Publishers need to "reposition themselves as champions of data dignity" The news media industry is predicated on consumer trust + syndication which drives a cycle of monetization. The cycle is in peril for countless dynamics outside the publisher's control. At lockr, data dignity is exercised by consumers via our consumer platform and SSO. Beyond creating a kick ass consumer suite, we've been putting our heads together with publishers to see what else we can do to juice revenue numbers. Times may be hard, but the future is looking ☀ 🚀 🚀 🚀 #publishing #datadignity #data #revenue #digitalmedia

Great first session at #ATSLondon Fireside chat with the immutable Ciarán O'Kane and the visionary Jeff Green with some great insight into why The Trade Desk have been winning and wider industry talking points: - Too many adtech companies pivot and pivot and pivot way too much - #TTD have have always been Buy side and will never own any content, they have also never declared war on the agencies, who remain critical allies and partners - Trying to be both Buy side and Sell side is doomed - Premium internet is the focal point for and essentially part of the Open internet, look after the Premium internet and the rest will follow (all pub sales people painfully know this 😂) - Biggest Google defence is complexity but they need to decide what makes less money, as they are currently the attacking team, the defending team and the referee - #CTV has been driven by consumer behaviour making it real and scalable - Advertising is about winning hearts and minds and nothing does this better than video so explains a lot of the growth and value in CTV - Publishers need a plan for authentication with their users to enable personalisation, as cookie deprecation delay is not the signal for business as usual - TTD is winning in an unfair market, imagine if it was a fair market? #ATSL24 #BuySide #SellSide

I have had an amazing first couple of days introducing the concept of NMS, a New Zealand tech media solution. Drawing from years of challenging experiences with technology since the debut of a paywall in July 2009. NMS is now live, with a pivotal launch set for August 1 as we expand into the US market, establishing a team in LA. The focus on the US is clear. Print remains prevalent in America, with media companies banking on traditional success. However, this approach neglects the future, presenting a significant problem that demands attention. NewMediaSolution.co.nz offers the remedy. In just four weeks, a white-label backend can be developed, tailored to any market. Transitioning from old to new media is swift, culminating in a platform that generates revenue through a paywall and advertising services by the fifth week. #TechMedia #FutureOfMedia #Innovation #NMS #NewMediaSolution #USMarketEntry #LAExpansion

The shift towards privacy-centric practices and the emphasis on first-party data are presenting new opportunities for publishers to strengthen their relationships with users and to enhance data-driven audience-targeting capabilities. This new report from FreeWheel looks at how publishers are facing these challenges, how they are benchmarking themselves, and what they are prioritizing. #EffectvEmp https://bit.ly/4bPUdVF

In competitive markets, having the trust of your consumers could be the greatest ROI factor available. Here’s how to earn—and leverage—that consumer confidence. Read more from our Publishing Partner, Trustpilot. #ad https://lnkd.in/gc4Sv7aS

The tech sector is going through a large correction and media has its own challenges with strikes, the ongoing disruption of the advertising model, and its relationship to the technology sector.” Read more 👉 https://lttr.ai/APSB4 #ThatSGoodNews #RecentEarningsReports #ToughBalancingAct #IMCautiouslyOptimistic

#Session #13 #AdTech #Economic #Forum is 6 days away.  Buy your ticket today. The #AdTech #Bull is hungry for consumer data! https://lnkd.in/eKg5m_M2 You’ve been drinking from the fire hose since Session #1.  We've gone all the way down the supply chain step-by-step.  Most of the time, industry folks depict the supply chain ending with the publisher. But that’s not the endpoint.  Consumers are the end point.  They consume “free” content and get ads in exchange for their attention. It’s a #value #exchange.  At least that's what it's supposed to be.  The value exchange used to be #implicit. Now it's increasingly #explicit with more privacy regulation and consumer education. Just like walled garden data models across social media, commerce media, and CTV with walls forming around open web publisher and advertiser first-party data efforts, #consumers are also growing little walls around access to their data. But there is more to the story. Jamie Barnard from Compliant along with Kathryn Farrara from Unilever and Alysa Hutnik from Kelley Drye & Warren LLP will tell you the rest of it. Come to The AdTech Economic Forum to find out! April 24 at The New York Times Center in collaboration with the amazing team at Beeler.Tech!

Always a delicate balance between supply & demand. Toggling back and forth between the two, best practices don't always match. But there is common ground. Ask me more about AD FREQUENCY CAPS and DATA ACTIVATION best practices. Yay #AdTech #mediabuying

Regardless of Chrome Privacy Sandbox delays, signal loss has been happening for years and will get worse in the next 18 months. Publishers need authenticated users and consumers will login if they are given a fair value exchange. Privacy, utility, trust - those are underpinnings of partnership between publishers, consumers and adtech platforms that will support a healthy open internet. See below for a summary of how lockr tools for pubs help build a safe and effective 1P data strategy. #cookieless