Appleton Greene & Co’s Post

Discover the top CPG companies and the hottest trends of 2024! 🛒 From the fascinating impact of weight-loss medications on consumer habits to the digital revolution transforming shopping experiences, the road ahead is filled with innovation and opportunity. 💡 #CPG #consumergoods #consumerpackagedgoods #retailtrends #digitaltransformation #shopperinsights #retail #brickandmortar

To learn more about John Carroll's insights on the importance of Brands, watch the FULL Acosta Group webinar, "Four Killer Insights to Heighten Shopper Engagement for Retailers & CPG Brands." https://lnkd.in/dJZyWrBF

If you work for a grocery/CPG brand, and need some ideas on where to start for your personalization journey, have a read of our State of Personalization Maturity 2024: Grocery/Consumer Packaged Goods report! 🎉 We surveyed 100 grocery/CPG brands from across the globe to learn more about their personalization programs. Discover the culture, processes, resources and efficiencies that differentiate Pioneering brands from others in the pack in this year’s report—Dynamic Yield by Mastercard’s first for Grocery/CPG brands. Read the report → https://lnkd.in/gNBMneAf

🚨 Retailers are increasingly prioritizing private labels in online searches to meet the demands of price-sensitive shoppers. However, our latest research shows that this may be having a negative impact on category growth. 📉 In fact, our analysis revealed that category growth was 5pp lower in categories where private label share of dollar sales had increased. Read our latest report to learn how CPG brands can reclaim their fair share on the digital shelf by implementing proven strategies for influence, activation, and retailer collaboration. 💡 Explore the full report now! ⬇️ https://lnkd.in/ehcF2939

Leading CPG companies are strategically reallocating investments to stimulate sales. In-pack sampling is an emerging tool to increase product value and drive greater sales velocity. In today's competitive landscape, these initiatives not only enhance product visibility but also foster consumer loyalty by providing tangible value upfront. How is your brand innovating to meet consumer demands and drive growth? https://lnkd.in/eb74r2TB #CPGIndustry #SalesInnovation #ConsumerEngagement #BusinessGrowth #MarketingStrategy

Some very interesting insights regarding input costs and the rising retail price for CPG products. 📈 The graph included shows the distinct differences across categories, with some more able to capture price as the costs increased. #Trends #ConsumerBehavior #Retail #BusinessGrowth #shoppermarketing #consumerbehavior #consumerinsights #innovation #consumergoods #shopperinsights #shopperexperience #futuremarketing #retail #retailmarketing #retailexperience #brandbuilding #branddesign #branddevelopment #brandidentity #brandimage #retailexperience #retailmarketing #shoppingexperience Check out the details here: https://lnkd.in/emk8wGgC #CPG #PricingStrategy #Retail #Insights

🚨 Retailers are increasingly prioritizing private labels in online searches to meet the demands of price-sensitive shoppers. However, our latest research shows that this may be having a negative impact on category growth.  📉 In fact, we found that our analysis revealed that category growth was 5pp lower in categories where private label share of dollar sales had increased. Read our latest report to learn how CPG brands can reclaim their fair share on the digital shelf by implementing proven strategies for influence, activation, and retailer collaboration. 💡 Explore the full report now! ⬇️ https://lnkd.in/eXJkyzNU

This statistic is mind-blowing and here's why: - Legacy consumers panels primarily focus on traditional Food, Mass, and Drug - If 87 out of the Top 100 Growing CPG Major Categories are seeing most of their growth happening OUTSIDE of these channels (think Amazon, Aldi, Costco), brands could be missing out on 65% of the trips their shoppers are taking, which means they are left making important business decisions based on assumptions over facts - It also becomes harder to prove the value of your brand to retailers if you don't have the full picture If anyone is interested, I'd be happy to take a look at your brand's performance in these non-traditional, yet high-growth channels

Join me and my colleague Josh McCann for a webinar unveiling surprising insights from our latest global study on own brands! Discover how grocery retailers can boost revenues by 3% amidst rising demands for value and intensified promotions.   Key topics include: - Role of own brands in a promotional environment - Strategies for revenue growth - Understanding shopper behavior and perception   Don't miss out! Register for our webinar on March 13 at 11 a.m. EST to explore these findings and receive a copy of the study: https://lnkd.in/gFtcHKQF #RetailInsights #shopperbehavior #Webinar

In the world of FMCG, where there are lots of choices and people's tastes keep changing, it's really hard to make people always choose your brand. To do well in this ever-changing environment, you need to be really good at using different ways to connect with customers and make them stick with your brand for a long time. We’re here to help with the shopper view. https://lnkd.in/dxhUc5Sx _ Instead of examining market share, Retail Data Monitoring collects and analyses in-store execution data, i.e. the presence of goods and brands in the market, and reflects the market shelf-offer. #RDM #RetailDataMonitoring #Brand #BrandLoyalty