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Sub-Saharan Africa’s app market: Setting the stage for 2025 with record-breaking growth.🌍 This comprehensive report, created in collaboration with Google, highlights the transformative growth of app marketing across sub-Saharan Africa in 2024. Key findings include: 📱 21% growth in overall installs, driven largely by Android’s continued dominance. 📱24% rise in in-app purchase revenue, signaling stronger consumer engagement. 📱A remarkable 80% surge in ad spend on shopping apps, with iOS doubling its share. As mobile adoption accelerates and in-app spending rises, the region is poised for even greater innovation and opportunity in 2025. Read the coverage by Destiny Eseaga of Techeconomy: https://lnkd.in/ds3kBDyc Or dive into the full report here: https://lnkd.in/dgTggsbe

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Miri Shlimak (迷丽)

Enterprise Sales Director, EMEA @Appsflyer

2mo

Such impressive growth for the African market! Digital transformation will definitely keep growing in 2025. An exciting year ahead ! 🌍

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