Southwest Airlines since it's founding nearly 60 years ago plans to make changes to one of its activities in its core strategy by basically changing their open seating policy and moving to an assigned seating model .This is due to 46% drop in profits in second quarter of year and also based on continuous feedback from customers.
Southwest is known for low cost and low fare model (cost leadership) basically targeting budget conscious customers. It has chosen all of its strategic choices by performing all its activities that reinforce each other to reduce costs by flying at secondary airports, open seat assignment , not selling tickets through agents/other sites , quick turn around time at gates, flying point to point , no baggage transfers etc and keeping aircraft more in air than at gate. However any company's strategy is never permanent. It will need to change based on context, customer feedback ,ever changing competitive environment etc . It will be interesting to understand how this one change will fit into its other core activities of Cost leadership. Does Southwest plan to compete head on head with leading airlines ? What made Southwest to lose revenue in first place ? Why are customers switching to other airlines? How customers preferences changed in recent years ? Thoughts ?? #strategy #Competitiveadvantage
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