Thank you Forbes for this feature on our brand shops and outlet stores. We think they are special too, and we are pleased they are receiving the attention they deserve. 😊
https://bit.ly/3ws7tkS
Ariat is one of my favorite brands. I purchased the Ramblers 18 years ago and they are still going strong. Not only are their products great but all the giving back and what they do for people and communities is amazing. I truly great company.
But can we please get a store in upstate NY! 🙏🏻 😊
incredible how Ariat has managed in 30 years of work to keep quality and customer attention always in the first place
It is the most difficult path but also the most rewarding
Cult of Costco – Pricing, Merchandising, Retail Fundamentals
This Fortune article details the magic behind Costco’s fandom – it’s worth 2-minutes to soak up the insights. One key is paying an average $26/hr vs. $18/hr at Walmart. And their retention is 90% of employees who stay a year.
What’s surprising is they are the largest seller of fine wines; they sell 500,000 cars; they are the 6th largest jeweler on par with Tiffany’s in revenue; and they are selling $100 million per year of gold bars.
https://lnkd.in/dc_BRFSF
Interesting article highlighting several retailers that are creating events like "halfway to Halloween" or hyping up days like the "May the 4th be with you" to drive sales. Really smart! #may4th#retail#retailmarketing
Live #experiences are powerful. They make people feel something. This helps them build an affinity for the #brand (or artist or person or sandwich) that brought them the experience.
It appears Costco Wholesale is stopping their in-store sampling program. This is a part of the Costco experience that many #shoppers enjoy.
This will impact how people feel about Costco's brand.
What do you think?
https://lnkd.in/g5ZZb4zd
Middle Aisle Mayhem? Clever Marketing or Simply Great Offers?...
Worth getting a cuppa and taking a look at this super article from Sirin Kale at #theguardian.
#aldi and #lidl's Special Buys continue to add excitement and surprise to their shopping experience, although we have seen fewer #generalmerchandise items on sale in the discounters over the last 2 years, following availability issues due to the pandemic and logistical challenges, and due to tightening consumer budgets as a result of the #costoflivingcrisis.
Less General Merchandise has resulted in many more #food and #drink Special Buys in both Aldi and Lidl, including many more #brands appearing in the #middleaisle.
Are you still being tempted to buy that DIY set you don't really need?
Have you stocked up on your #kevinthecarrot plush toy collection?
Special Buys are a key strategic tool and differentiator for the discounters. We watch with interest as to how they will develop over #2024.
#ukretail#supermarkets#competition#differentiation#specialbuys#promotions#marketing#nonfood#varietyInternational Private Label Consult (IPLC)
As #FMCG companies aim for premiumisation, ensuring their premium SKUs are available in premium stores at the correct locations is more critical than ever. Unlike mass-market products, premium products sell only when merchandised effectively - it's the age-old adage of "You buy what you see!"
#ImageRecognition is the key to tracking merchandising execution at scale, especially in large markets with thousands of stores and complex channel dynamics. This technology enables companies to ensure their premium products are displayed prominently and accurately, driving sales and supporting their premiumisation strategies.
Companies that hesitate to adopt this powerful tool risk falling behind in the effective implementation of their premiumisation plans. In today's competitive landscape, slow decision-making can hinder growth and success. Forward-thinking organizations that embrace #ImageRecognition like this beverage client are capitalising on the premiumisation trend and securing their market share.
Don't let indecision hold your company back. Invest in #ImageRecognition today and take control of your merchandising execution to drive your premiumisation strategy forward.
😨 Hurdles like frequent out-of-stock and poor planogram implementation lead to poor perfect store execution, resulting in loss of sales. Such obstacles can hinder product visibility. Facing these challenges and seeking solutions, a global beverage brand turned to ShelfWatch.
➡ With the help of our advanced image recognition technology and insights, we assisted the brand in improving its on-shelf availability and sales performance. The outcome? A remarkable 30% boost in On-Shelf Availability and up to 4% increase in per-store sales.
➡ To see how your brand can benefit from our solution, click the link below or scan the QR code in the video. https://lnkd.in/dvv8tEV3#ImageRecognition#CaseStudy#OnshelfAvailability#Beverages#CPG#retail#ShelfWatch#ComputerRecognition
😨 Hurdles like frequent out-of-stock and poor planogram implementation lead to poor perfect store execution, resulting in loss of sales. Such obstacles can hinder product visibility. Facing these challenges and seeking solutions, a global beverage brand turned to ShelfWatch.
➡ With the help of our advanced image recognition technology and insights, we assisted the brand in improving its on-shelf availability and sales performance. The outcome? A remarkable 30% boost in On-Shelf Availability and up to 4% increase in per-store sales.
➡ To see how your brand can benefit from our solution, click the link below or scan the QR code in the video. https://lnkd.in/dvv8tEV3#ImageRecognition#CaseStudy#OnshelfAvailability#Beverages#CPG#retail#ShelfWatch#ComputerRecognition
Creative Strategist: Amplifying Brand Growth & Engagement | Data-Driven Design | Digital Advertising Optimization & Consumer Insights
3moAriat is one of my favorite brands. I purchased the Ramblers 18 years ago and they are still going strong. Not only are their products great but all the giving back and what they do for people and communities is amazing. I truly great company. But can we please get a store in upstate NY! 🙏🏻 😊