Arizona Innovation Marketing Association’s Post

🤖 Can a machine create effective advertising? We have thoughts. And, spoiler alert, the findings may surprise you.   Fresh off the press from Diana Livadic and the global Ipsos Creative Excellence team, we've explored the role of AI in ad development and its impact on effectiveness. This thought-provoking analysis looked at human-led vs AI-led ads to compare how they perform on capturing attention and impacting behavior.   You're going to want to read this. Click here to dive in: https://lnkd.in/eRrYvMyH

"..few talk about probably one of the most important issues since the beginning of the digital ads era: ad transparency...28% of digital advertisers struggling to determine the actual impact of their campaigns..": https://lnkd.in/erw3KkPP #marketing #innovation #ai #technology #digitalmarketing #futureofmarketing #digitalengagement #aistrategy

Exciting update for law firms: X Launches Trend Genius Ads: A New Way to Ride the Wave of Trends! X has just unveiled Trend Genius Ads, a cutting-edge feature designed to help you tap into trending conversations with precision. Using advanced AI, Trend Genius aligns your ads with rising topics, ensuring your brand shines when discussions hit their peak. 🔍 How It Works: 🎯 Target Trending Topics: Select the conversations you want to align with, from major events like the Olympics to niche interests. ⏰ Real-Time Ad Placement: As discussions gain momentum, Trend Genius automatically deploys your pre-programmed ads when relevance peaks. 💲 Dynamic Spending: Ads turn off when conversations cool down, optimizing your budget and maximizing ad impact. Ready to leverage real-time trends and enhance your ad strategy? Trend Genius Ads are now live. Click the link below to learn more: https://hubs.li/Q02J5wJn0 #LawFirmMarketing #LegalStrategy #SocialMediaForLawyers

Learn how to overcome the challenges of a distracted audience by incorporating AI technologies for real-time response and data-driven campaigns. Insights from Marc Ryan, SCUBA’s CPO, in the guide.👇 https://lnkd.in/gVMtQ_Nk #advertising #advertisingtechnology #dataprivacy

Digital ad platforms use AI to better understand an individual's search intent, leading to increased conversions. Ed Kozlowski, digital marketing practice lead, explains the role micro-moments play in this AI-driven conversion success and why it matters. Ready to learn more about how AI benefits digital advertisers? Watch a replay of Ed's recent webinar, AI: The Future of Digital Advertising Is Here, at https://lnkd.in/gTVGs9wa and get additional tips and insights on our YouTube channel: https://lnkd.in/gERs3fHQ. #digitalads #digitaladvertising #AIinmarketing #GoogleAds

🚀 New Blog Alert! 🚀 We're thrilled to share our latest blog post: "Enhancing Ad Campaigns with RAADZ: Insights from the ‘Dear Sydney’ Ad Backlash." Learn how RAADZ's cutting-edge market research tools can help brands avoid missteps and create impactful ad campaigns. Dive into the details here: https://lnkd.in/eAzK6PMX #Marketing #AI #MarketResearch #AdCampaigns #DearSydney #GoogleGemini #AdvertisingInsights

So, still mulling over my top takeaway from the 2024 Niche Media Conference - informative as ever, and where last year we decided to launch NichePublisher.biz. Here it is: Google's search AI will finally push publishers off of the first page of search results entirely. That leaves, uhhmmmm, 2% of searches. Virtually no clicks to publishers. What say you? #GardnerBusinessMedia, #NicheMediaConference,#RyanDohrn,#katehand,#ai,#googlesge

Upper and Middle-of-Funnel advertising is where lies the power of breakthrough Advertising. As mentioned here by Amy China Wire, Vice President at Teads Studios UK, AI tools can help advertisers better understand what makes creative effective, driving a new source of optimization. With AI: 💡 Advertisers can use data and insights to inform their creative choices, ensuring that their content is optimized for maximum effectiveness. 🎭 Guesswork exits the equation and AI brings a scientific approach to the creative process. 💫 Testing and optimization are allowing advertisers to continually refine and improve their creative assets based on real-time data and feedback. Let's start optimizing creative decisions on YouTube with us, and focus on impacting upper and middle on Funnel. #videoweek #datadrivencreative #videoads https://lnkd.in/eSzfDy9a

Learn how to overcome the challenges of a distracted audience by incorporating AI technologies for real-time response and data-driven campaigns. Insights from Marc Ryan, SCUBA’s CPO, in the guide.👇 https://lnkd.in/e3dCRiE9 #advertising #advertisingtechnology #dataprivacy

In this week's look at the latest digital news, more AI overhauls over at Google and increase video ad options for LinkedIn users. All this and more, below! 👇👇 #LinkedInNews #GoogleAds #GoogleShopping