Exciting times ahead for the automotive industry!
Together with my colleagues Florian Beck and Nicolai Gropper, I had the opportunity to spend the last days watching #CES2024 in #Vegas, and I must say, the #FutureofTech and the future of the automotive "industry" has never looked brighter. The #AutomotiveInnovation and creativity on display at this year's event are nothing short of inspiring.
At Audi Business Innovation GmbH, we're dedicated to pushing the boundaries of what's possible in the automotive world, and CES 2024 has reaffirmed our commitment to driving transformation through cutting-edge technologies. Here are some key takeaways that have me buzzing with excitement:
➡️ User Experience: The interior of vehicles is evolving into an extension of our digital lives. AI-driven infotainment, personalized experiences, and augmented reality interfaces are transforming how we interact with our vehicles.
➡️ Collaboration: CES 2024 showcased the power of collaboration. Automakers, tech giants, startups, and innovators are coming together to shape the future of mobility. New partnerships are driving innovation at an unprecedented pace.
➡️ Software defined vehicle (SDV): the Automotive hall shows many approaches how software is becoming a major part of the vehicle, mastering the complexity of the vehicle, utilizing high performance computers in a car and enabling digital services to interact.
The automotive industry is at a pivotal moment, and embracing these technologies is not just a choice; it's a necessity. As the curious ABInaut that I am, I'm thrilled to be part of an industry that's on the cusp of a remarkable transformation.
We are committed to leading the way, and I invite all of you to join us on this exciting journey to shape the #FutureofMobility. Together, we can drive change, improve lives, and create a more sustainable and connected future.
Let's make 2024 the year where innovation drives us forward.
MEWP Compliance Team Supervisor at Select Plant Hire and member of the IPAF Toolbox Talk working group
2wNice one John! 😊