🌱🥩 PROJECT EADEN: ‘THE FIRST MEAT ALTERNATIVE TO GET SO CLOSE TO ANIMAL MEAT’
So when someone like Jörg Förstera, owner of Berlin butchery Kumpel & Keule GmbH, endorses a plant-based meat product, it’s worth paying attention. After all, the only way animal-free meat producers will have an impact is by appealing to meat-eaters – and the people who sell and cook it for them.
“For me, the meats from PROJECT EADEN are the first alternatives that get extremely close to the taste profile of animal meat,” says Förstera. “Really impressive.”
The German startup – founded in 2022 by Dr. David Schmelzeisen, Hubertus Bessau, and Jan Wilmking – first made global headlines last year, when it came out of stealth to announce an oversubscribed €10.1M seed round, featuring EU food and climate VC stalwarts including Creandum, Atlantic Food Labs, Shio Capital and Mudcake.
In less than two years, the company has successfully used its technology to create a wide range of whole cuts including sausages, pork loin, and beef steaks, “a full meat range for everyday life” as the company puts it. But also, ham.
“Our technology essentially uses two main types of fibres to make delicious meat-like products,” explains Wilmking, the company’s managing director. “First, we use strong and thin fibres for connective tissue, which don’t stick together much, but help make the meat structure and bite experience feel real. Then, a large part of our product is made from a cheaper, juicier fibre that sticks together just enough to hold meat juice in small spaces, making it taste tender and yummy, like real meat.”
Unlike many others in the industry, Project Eaden is opting for a retail-first approach and has secured a listing with a leading supermarket chain in the Germany, Austria and Switzerland (DACH) region. The first products are slated for a launch in early 2025.
Learn more about Project Eaden in our exclusive interview with co-founder Jan Wilmking: https://lnkd.in/ekPDBUZ6
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