Personal Branding Voice | Previous 2x Podcast Host | Passionate about Entrepreneurship, Media, Retail, Content Creation, and Technology | International Management Graduate at University of Manchester and McGill Desautels
Day 15/30 of my series of retail, social media, business and much more! I think REFY is one of the coolest brands right now. Started when founder, Jess Hunt, had a famous five step eyebrow routine to get her signature fluffy brows (a huge trend), and her friend & makeup artist (Jenna Meek) noticed a product development opportunity for a functional product, they have since killed it with incredible social media campaigns and content, amazing activations (like the one below) and I believe they have disrupted the beauty market in a very impressive way. From my consumer/follower perspective, Jess owned the fluffy brow trend and I saw it as part of her personal brand even as the trend died down and so when I saw her launch their famous brow sculpt, it made so much sense. It’s one of my absolute favourite things to see in business when someone’s authenticity and unique personal brand allows them to create an opportunity and have it go beyond them - as REFY has done with its worldwide success. I think the brand really understands social media as they are consistently bringing out exciting campaigns, pop ups, and unique activations, which is important in the beauty industry where hype phases can die out quickly. And of course after the huge success of what I think is their hero product (the brow sculpt), they are expanding into other beauty product categories like lips and face, which is in line with their focus on functional, natural and clean makeup. If you haven’t already heard of them, they’re one to watch for sure. (Also last point because I could talk all day and I’m actually studying them for some coursework right now, but their retail partnerships are very interesting as 3 weeks into launching Sephora picked them up so they’ve been stocked in the US and UK since very early on. Very impressive and from my retail knowledge, a great move to bring that brand awareness and cement their presence as a great brand in the beauty space) Thanks for sharing Charlotte Geoghegan! #refybeauty #refy #socialmedia #brandexperience
The REFY Wine Bar 🍷✨ After a pretty wild year with activations in London, New York and Paris we decided to celebrate with our own Wine Bar in the heart of our home city, Manchester! We loved partnering with one of our favourite local businesses to bring this to life and meet all our Manchester girlies. You might not have a ticket to the CHANEL show, but you’re more than welcome to experience a little bit of Manchester’s electric culture at our Wine Bar 🤍 There’s a mini lip gloss up for grabs with every glass of REFY house red or white, so come down and cheers with us! The Wine Bar is open until Sunday (but closed for a little private REFY event tonight 👀). Where would you like to see us pop-up next? #brand #marketing #events #brandexperience
Brand Builder| Digital & Social | Influencer| available for consulting
8moI agree REFY is a very cool brand and has mastered the art of the pivot and cool collabs.