Artefact’s Post

#RetailMedia is booming with big budgets and rapid growth. But without the right tool landscape, managing advertiser demands leads to inefficiencies and mistakes. At goTom, we lead in effective ad management, bringing our media industry expertise to major retailers to build best-in-class platforms that drive revenue and results. Here are three key lessons retail media can adopt: 1️⃣ Build a scalable ad-tech stack from day one. Leverage 20+ years of media industry experience and use best-in-class tools from the start. 2️⃣ Retailers have some of the best data, including conversion data that makes success measurable. Is there anything more valuable? 3️⃣ Focus on long-term relationships. Lasting partnerships sustain growth, build trust, and increase ad revenue. What makes Retail Media so exciting? And how do platforms keep hypergrowth manageable? Join the discussion below! 👇 #goTom #admanagement #mediaindustry #retailmediagrowth #retailmediainsights

Our CEO Wayne Bischoff shared insights on our radical shift towards agility, customer centricity, and relentless innovation in the face of evolving market dynamics during the IAB Insights series yesterday. 🔍 When you've conquered it all, what's next? Mediamark's answer: pave our own path to success! Partnering with dY/dX Digital, we embarked on a transformative journey, redefining workflows, systems, and culture to revolutionise media sales and processing. 🔧 Through meticulous planning and execution, we embraced change across four key pillars: 1️⃣ Streamlined workflow processes 2️⃣ Implementation of cutting-edge systems 3️⃣ Empowering our team through upskilling 4️⃣ Deploying client-centric features and products 📈 The results speak for themselves: 83% improvement in approval times 32% increase in invoice creation 75% faster traffic booking time 💡 But it doesn't stop there! Our journey is fuelled by continuous improvement and a commitment to innovation. As we shape our own future, the possibilities are endless! #digitaltransformation #innovation #futureforward

Are your marketing efforts working? Can you show success from your advertising? Ameristrong programs are designed to help dealers & retailers reach the right local audience. Trust Ameristrong to amplify your business’s visibility and drive measurable results. Visit our website and connect today. https://ow.ly/b6x750TTPVa #Ameristrong #America #AmericanBusiness #Dealership #Retail #RetailBusiness #LocalBusiness #Advertising #AudienceDevelopment

#MarTech News: 🤝 𝐔𝐭𝐢𝐪 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐖𝐢𝐭𝐡 𝐌𝐞𝐝𝐢𝐚𝐫𝐢𝐭𝐡𝐦𝐢𝐜𝐬 𝐭𝐨 𝐃𝐞𝐥𝐢𝐯𝐞𝐫 𝐃𝐞𝐭𝐞𝐫𝐦𝐢𝐧𝐢𝐬𝐭𝐢𝐜, 𝐏𝐫𝐢𝐯𝐚𝐜𝐲-𝐅𝐢𝐫𝐬𝐭, 𝐀𝐝𝐝𝐫𝐞𝐬𝐬𝐚𝐛𝐥𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 AdTech + CDP are a formidable pair. Utiq, a European leader in innovative ad technology, has joined forces with mediarithmics, a renowned Customer Data Platform (CDP), to deliver groundbreaking solutions for publishers and advertisers. By leveraging Utiq's unique telco-powered first-party identifier, marketers can now reach and measure more first-party audiences at scale while ensuring strict adherence to consent and privacy regulations. Prisma Media, a leading online media publishing service in France, has already embraced this powerful partnership. By integrating Utiq's martechpass signals into the mediarithmics platform, Prisma Media has successfully created custom audience segments and negotiated tailored deals with their preferred SSPs. This collaboration marks a significant milestone in the evolution of targeted advertising, empowering marketers to deliver more relevant and effective campaigns while respecting consumer privacy. Insights included: ➡ Bastien Faletto, VP Sales EMEA at mediarithmics ➡ Will Harmer, Chief Product Officer at Utiq Want to learn more? Subscribe to the #MarTech Newsletter today! For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com #dataprivacy #customerdatamanagement #audiencedata #MartechSaaS #DigitalAdvertising #PartnershipNews #Technology #MarketingNews #UScustomers #EuropeanAdvertising #LinkedInTrends

Transform your digital strategy with VTION Digital. Gain precise insights into Digital Behavior, Share of Voice, and E-commerce Journeys. Craft tailor-made cohorts using VTION Segment Planner & seamlessly integrate them on DV360, Meta, Lotame, and The Trade Desk. Start your data-driven journey today. Sign up now for a complimentary 14-day trial: https://lnkd.in/ev2qq_m9 Manoj Dawane Srividya Narayanan Shailesh Varudkar AMIT NEVREKAR Reshma Doshi #Insights #Activation #Measurement

Our latest research report reveals that independent agencies are nimble and agile in facing industry challenges. 🔍 The study, created in collaboration with AdExchanger, reviews how crucial media execution, strategy development, and client management are for these agencies, especially when resources are limited and client expectations are high. Despite these hurdles, there are immense opportunities for growth and innovation. 🌟 At Pathlabs, we empower our agency partners with the tools and insights they need to thrive in this complex environment. Stay ahead of the curve with us! 🤝 https://lnkd.in/gp_nKN3n #DigitalMedia #Advertising #AdTech #MediaStrategy

DPAA Global Summit 2024 | Let’s catch up! 🏙 The DoohClick team will be over in New York next month for the hugely anticipated DPAA Global Summit. Those new to DoohClick, we are an ad management platform built by and for #OOH media owners (www.doohclick.com). What sets DoohClick apart? ✅ A single platform solution: Integrating a CMS, video player, ad server and analytics tool all in one ✅ Founded by OOH leaders: Built with your needs in mind ✅ Great customer service: Continuous collaborative development We’re not just a CMS - in fact we’re not “just” anything but smart simple tech - created from OOH for OOH that actually makes a difference. If you’re looking to move on from your legacy playback and reporting systems, come chat to us at the DPAA Global Summit. 📅 Book a meeting here: https://lnkd.in/ehyE9V7z Jonas Glad Mark Bracey #dooh #billboards #data #analytics #planning #outofhome  #DPAAGlobalSummit

If you're looking to integrate attention measurement into your strategies, remember that it's not just digital media channels that can be measured or optimised using human attention data. At Amplified Intelligence, we can help you capture and plan media performance for human attention across a host of online and offline channels, just like OOH. Discover more here #amplifiedintelligence #attentionmetrics #oohadvertising

🤔 What skills does the marketer of 2030 need to be successful, and how can they begin to build these capabilities today? 👉 This is the exact question ADMA will be tackling in its proposed session for SXSW Sydney – and they’ve pulled together an all-star panel to answer it! Susan Coghill Stuart Tucker and Kate Young - MAMI CPM will discuss these complex changes, and what they think the marketers of the future need to learn to prepare. Moderated by Andrea Martens, this session will confront an industry facing significant upheaval across channels, business demands, regulation and technology – changing marketing beyond all recognition. Vote now ✅ to include this session in the @SXSW Sydney lineup in October. Find this session from ADMA in the “Advertising & Marketing” category: Who are the marketers of 2030? 👉 https://bit.ly/4dbda7g  #SXSWSydney

Only 4 days left to register! Join us on July 30th and learn more about #RetailMedia Unlocked: What Advertisers Need and How Retailers Can Build It ➡️ https://lnkd.in/e8tbDT2q  During this #webinar, industry leaders from mediarithmics, Artefact, and Zitcha will discuss: 🔹 Advertisers' mission-critical needs in #RetailMedia 🔹 Strategies smart retailers are using across the #UK and #Europe 🔹 Challenges in delivering Retail Media Networks strategies and how to overcome them 🔹 Success stories from leading #RMNs Our Expert Panelists: 🎤 Philip Raby, Chief Revenue Officer, mediarithmics (Host) 🎤 Bernal Álvarez Mazaira Mazaira, Head of #MarTech & Retail Media, Artefact 🎤 Dan Sands, EMEA Sales Director Retail Media, Zitcha 🗓 Tuesday, 30th July ⏰ 1:30 PM BST 📍 Online 💡 Don't miss out on hearing about the latest trends and best practices in retail media. Sign up today and take your RMN strategy to the next level! 🔗 https://lnkd.in/e8tbDT2q