Arti Chaudhary’s Post

Brandformance definitely needs a better name, but from all the conversations we are having it has never been higher on the agenda. Ecommerce growth has plateaud, Google CPCs are through the roof and the cost of acquiring a customer that doesn't comes back is no longer something businesses can sustain. Performance marketers are increasingly looking to brand building & demand creation vs direct response to grow their sales, those that can make the case internally and leverage incremental measurement or MMM to better allocate where their marketing goes will be the ones seeing growth at the end of th year. https://lnkd.in/eabKHWbk

A great piece showing the impact of tracking the customer decision-making journey with systems like Amazon Marketing Cloud (AMC) to drive stronger long-term incremental sales success. "Despite their gaining popularity and accessibility, ROAS metrics are wrong and shouldn’t be used for budget decisions." (Editor: WARC 4 min read). At Flywheel we leverage AMC 5x more than anyone else and have seen an immediate impact on our clients. Leave me a message if you are interested in finding out more. Amazon Flywheel #amc #retailmedia #ecommerce #advertising #omnichannel #omnichannelretail #emea #data #amazonads #amazonadvertising

Want to double your DTC revenue in the next 6 months? Follow my playbook: 1. Presuming you’ve nailed your product-market fit Your product must solve a real, painful problem. 2. Listen to your customers Let them define the problem in their own words. Use this for everything. 3. Aim for 75% gross margin Anything less limits your growth potential. Period. 4. Build an audience before launch 10K+ followers minimum. It's your secret weapon for early traction. 5. Be realistic about MER 20-30% is a good benchmark. Don't delude yourself with vanity metrics. 6. Leverage DTC's feedback loop Use data to iterate fast. Weekly, not quarterly. 7. Influencer strategy > paid ads Get the right people talking about your product. It's more powerful than any ad. 8. Optimize your funnel relentlessly Small tweaks = big wins. Test everything. 9. Master retention marketing It's cheaper to keep customers than find new ones. Build this muscle early. 10. Cash flow is king Watch your inventory levels like a hawk. Don't let success kill you. 11. Build a community, not just customers Turn buyers into evangelists. They'll do your marketing for you. Want my DTC growth calculator? Comment "SCALE" and I'll send it your way. ------------------------------------------------------------------- I am Veena Gandhi 🔥 💓 I help eCommerce brands scale profitably and consistently to 7 & 8 figure+ months through proven strategies and frameworks. 🤑 Scaled 200+ eCommerce stores 🚀 I am on a mission to help Fashion, Beauty & Lifestyle DTC Brands Ship A 100 Million Life Changing Products By 2030

Know this, before hiring a marketing agency for your business. As a business owner, you should not hire a marketing team or agency without knowing these metrics. 1) CLV (Customer lifetime value): It is like having a crystal ball for your business. It reveals the total revenue a customer is expected to generate throughout their relationship with your brand. This helps you make informed decisions on customer acquisition costs and long-term growth strategies. 2) Average Revenue Per User: This helps you make financial decisions for marketing. It tells you how much revenue each customer contributes on average. This helps you optimize pricing strategies, get high-value segments, and ensure sustainable profitability. 3) Retention Period or Rate: Sustainable success lies in retaining your customers. Whether you're measuring the retention period or rate, understanding how long customers stay loyal to your brand is fundamental. 4) Returning Purchases: Repeat business is the heartbeat of an enterprise. You should track this metric from your marketing team. That's how, you know the effectiveness of your products, services, and overall brand experience. 5) RoAS (Return on Ad Spend): This is your performance report card. It helps you allocate resources wisely, optimize campaigns, and achieve a higher return on investment. Before you're in search of a marketing team or agency, arm yourself with the knowledge of these metrics. They are not just numbers; they are the factors for sustainable growth in the competitive market. #ecommerce #advertising #ppcadvertising #amazonppc #amazonads #googleads #agency #facebookmarketing #facebookadvertising #socialadvertising #socialmedia #ecommercestrategy #onlineretail #brand #onlineretail #brand #dtc #d2c #dtcmarketing #d2cmarketing #privatelabel #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #cpg

When you're scaling a DTC brand, accurately calculating Customer Acquisition Cost is more than just a numbers game—it’s a strategic necessity. Each marketing channel—whether it’s Meta, Google, or Amazon—plays a distinct role in shaping your CAC. Meta might offer a broader reach, but Amazon's built-in purchase intent often leads to more cost-effective customer acquisition. But here’s the thing—It’s crucial to consider how these channels interact. Sequencing your channel expansion and strategically selecting your product catalog can significantly impact your overall CAC. The lesson? Not all channels are created equal. Focus on where your customers are most likely to buy and ensure your marketing spend is aligned with that intent. By understanding how your marketing dollars perform across different channels, you can make smarter decisions that drive true profitability for your brand. -- Did you find this post helpful? If so, consider resharing it and giving me Jon Blair a follow.

Marketing drives purchase intent, it does not drive purchase behavior. You can't force a customer to buy in the way that YOU want them to. Instead, they prefer to buy in the way that THEY are most comfortable with. We see this reflected in the 1000+ incrementality experiments we've run at Power, and the tens of thousands of models that we run for hundreds of brands. Here's what happens: • A brand runs digital media, like Meta or TikTok • The brand measures the revenue lift on DTC • But, they ignore the lift on Amazon or third party retailers • They assume the marketing is ineffective Here's how we help them instead: • We run an incrementality test on media • We measure the TOTAL rev impact across all channels --- DTC (such as brand.com) --- Amazon --- Third party retail (in store and online, if available) • We report out on the combined results Most of the time we see roughly an equal incremental contribution from any paid media to ANY revenue source -- even if that marketing is "designed" to drive people to one particular revenue stream (such as performance marketing with CTAs to the DTC website). For example, we see all the time: • Incremental Return On Ad Spend (iROAS) -- DTC: 1.25x iROAS -- AMZ: 1.00x iROAS -- 3PR: 1.50x iROAS • Total iROAS = 3.75x That's 3x what the incremental lift showed if just measuring DTC only. If the brand needs a 3x iROAS to be profitable (after discounts, wholesale margins, marketing costs, etc) then if they just looked at any one channel in isolation they'd view it as a failure. But when viewed collectively, not only is it achieving their goal, but it is exceeding it. This changes the optimization from "cut the channel" or "improve its efficiency" to "how can we spend more?" Get out of the addiction of click-based marketing. You can't drive people to take action. All you can do is make them psychologically interested, and THEN they will move on and buy where they want to. Multi-rev stream brands: reach out and our team can help you start getting a better grasp on the impact of your media. #incrementality #measurement #attribution #marketing

📈Building a thriving Amazon business requires a strong focus on cultivating customer loyalty. To achieve this, it's essential to gain a deep understanding of your customers—their needs, preferences, and purchasing patterns. Here’s where 𝗔𝗺𝗮𝘇𝗼𝗻 𝗕𝗿𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 can help you. Introduced in 2019, this tool offers sellers invaluable insights on customer purchasing behavior to help with making data-driven decisions. During an exclusive webinar hosted by Orange Klik, our founder, Brent Zahradnik discussed how sellers can leverage this tool alongside Augustas Kligys, founder of Orange Klik, and Ritu Java, CEO of PPC Ninja. Key takeaways from the session included: ✔️Utilizing Market Basket Analysis to create effective product bundles. 🎯Retargeting and targeting product bundles using Sponsored Brands. 📊Incorporating Customer Review Insights into your marketing strategy. Watch the full episode here 👇 https://lnkd.in/eWqfFvmT #Amazon #AmazonPPC #AmazonAds #AmazonAdvertising #OnlineRetail #Branding #Ecommerce

Are you measuring the incremental return of your campaigns across all channels?

“But when viewed collectively, not only is it achieving their goal, but it is exceeding it. This changes the optimization from "cut the channel" or "improve its efficiency" to "how can we spend more?" Prime example of perspective and how a shift in perspective can make all the difference! We work with our clients to understand incrementality and help them get a stronger grasp & understanding of their media dollars to their overall business, often resulting in some serious coin! 💰💡