WARC

Anna Hamill and John Bizzell are back, which only means one thing. The ultimate media power list is almost here. Which brands, agencies and campaigns set the benchmark for media excellence this year? Find out tomorrow. Stay tuned 👀 #WARC #BoldMindsBoldMoves

Hear from the visionaries behind the world’s most creative companies. Swipe through our carousel to see their insights. Featuring: Debbi Vandeven, VML Alex Schill, Serviceplan Group Brent Anderson, TBWA\Media Arts Lab Liz Taylor, Ogilvy Marcel Marcondes, AB InBev Marco Venturelli, Publicis Conseil Gaëtan du Peloux and Youri Guerassimov, Marcel Mike Dubrick, Rethink Rob Reilly, WPP Wojciech Borowski, McCANN Poland Apple Thank you all for sharing with us. It's the final day of celebrating the Creative 100 here. Next up: Media 100. Launching next week. The link to the complete Creative 100 is in the comments ⬇️

This year, let's celebrate creative progress beyond the #1s 💫 Charting on the Creative 100 is a big deal: The Rankings considers award-winning work from festivals like the Cannes Lions International Festival of Creativity and Effie Worldwide. We give them individual weightings depending on how 'hard' the competition is to win, and how prestigious the award is. In fact, we were just called the EGOT of advertising by WPP’s global CCO. So, let's celebrate bold moves across the Rankings. Congrats to DoorDash, TBWA\Media Arts Lab, McCANN Poland, VML, The Coca-Cola Company, #Argentina.

New on the podcast 🎙️🇫🇷 Gaëtan du Peloux and Youri Guerassimov, co-CCO/CEOs at Marcel Paris, join WARC's Anna Hamill to discuss Orange's ground-breaking campaign supporting the French women's football team. Congratulations to "WoMen's Football" by Orange, #1 in the WARC Rankings Creative 100. Find links to this episode in the comments ⬇️

What do you get when you put the brains behind an award-winning campaign in one room? Strategy? Chaos? A secret recipe for success? Featuring (L-R): Quentin Delobelle, Head of Marketing at Orange Gaëtan du Peloux, CCO/ CEO at Marcel Youri Guerassimov, CCO/ CEO at Marcel Congratulations Orange and Marcel on your winning collaboration. We're delighted for you (and had a blast editing the video 😍). Watch "WoMen's Football" on the WARC platform ⬇️ #BoldMindsBoldMoves

Stop what you're doing. The WARC Rankings launch today, beginning with the Creative 100 💥 We're talking the very best creative in the industry: #1 Campaign #1 Brand #1 Advertiser #1 Network #1 Agency #1 Holding company #1 Country Congratulations to all of you for charting #1 in the Rankings 👏 Share your congratulations in the comments, where you can find the link to everything Creative 100 ⬇️ Because whether you’re already at the top or aiming for it, the #WARC #Rankings are your ultimate guide to marketing success. ⚽ Tomorrow, we'll share an interview with the brand *and* agency behind the #1 campaign. (It's sublime.) #BoldMindsBoldMoves Orange Marcel Apple AB InBev Ogilvy Publicis Conseil WPP

Not all awards are created equal. That’s why the #WARC Rankings don’t just track wins. We measure the most prestigious and impactful awards in the industry. Tomorrow, you'll discover this year's Creative 100. Created using our rigorous three-step methodology. Here’s how it works 👇 1. Select the right shows and weight them To determine the most prestigious and rigorous shows, we survey industry executives annually and consult with the C-suite across advertising, media agencies and brands. 2. Assign the points Points are assigned to the campaigns and companies behind them, determined by the award level: Grand Prix (10), Gold (6), Silver (4), and Bronze (2). 3. Calculate the scores Award points x weighting (between 1 and 5). For more on WARC's methodology, and last year's Rankings, click the link in the comments ⬇️ Creative 100 launches tomorrow. #BoldMindsBoldMoves

TikTok users now average 35 hours per month Data reported in the latest Platform Insights report shows that #TikTok receives the highest monthly usage of all social platforms. It cruises past rivals, with more than double the average usage by Instagram users. If TikTok avoids a ban in the US, global advertising spend on the platform should reach $32 billion, a 24.5% year-on-year increase. With a faster growth rate than Facebook (9.3%) or Instagram (19.0%), this growth would see it take 11% share of total social spend worldwide 😵💫 #WARC Media used Meltwater data to analyse global social media app data consumption patterns. WARC subscribers can read the full Platform Insights: TikTok report. Link in the comments ⬇️

You don't have to choose between “brand” and “performance”. Everyone knows advertising is most effective when pursuing both jobs. (Especially if you've read The Multiplier Effect 😎) Join our webinar to learn how to put brand x performance into action. And drive growth. And build equity. Speakers: 💙 Mike Menkes, Group Senior Vice President, Analytic Partners 💙 Prophet 💙 Ann Marie Kerwin, Americas Editor at WARC Join us on April 9th at 10 am EST. Save your spot 👉 https://lnkd.in/eKKe8r48

Exclusive interview: The future of Effies Today on the #WARC podcast, we're excited to be joined by: 🎙️ Effie Worldwide CEO Traci Alford 🎙️ Philip Thomas, Chair of Cannes Lions International Festival of Creativity and Executive Chair of Informa Festivals They chatted with WARC's David Tiltman for an exclusive interview about the future of Effies and how the two brands will work together in the future. As always, find the links to this episode in the comments.