Aryel’s Post

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We promised something new, and it’s here! Aryel has just launched Sonar™—and we’re introducing it with a brand-new look 💥 After months of hard work, we’re excited to unveil Sonar™, Aryel’s GenAI-powered media planning solution designed to revolutionize advertising with highly personalized media plans. Building on Aryel’s existing products like AI Insights and Creatives, which already utilize augmented reality and emotional data, Sonar™ takes it further by integrating Generative AI. This advanced AI analyzes audience behavior, emotions, and facial features—such as face shape, nose shape, mouth shape, eye color, and hair color—alongside demographic, psychographic, and engagement data. The result is precise audience segments, known as AR-chetypes, that help advertisers go beyond basic demographics to connect with audiences on a deeper emotional level, all within Aryel’s GDPR-compliant ecosystem. Sonar™ matches campaign targets to these AR-chetypes and offers customized media allocation recommendations, including site lists, ad formats, and timing, ensuring you effectively reach the ideal audience and maximize campaign impact. Curious to learn more about Sonar™? Dive into the full article—link in the comments! To top it all off, we’ve undergone a full rebrand, complete with a new website and style to match our latest innovations. At Aryel, we believe in making ads that captivate, not bore. If it’s a boooooooooring ad, it’s definitely not an Aryel. We're here to fight dull advertising with the power of Augmented Reality, making every campaign an experience that truly engages. Watch the video and celebrate this major milestone with us 👇🏼 #Aryel #Sonar #AI #GenAI #mediaplan #mediaplanning #rebranding #Adtech

Andrea Galanti

Experience Designer | UI Director & Co Founder @ux.boutique

1mo

😍❤️

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