Aryel

Join us at DMEXCO - Digital Marketing Expo & Conference 24🇩🇪 on September 18-19, to experience the impact of #AR Advertising. 📍 Stop by Booth B-053, Hall 06.1, to explore our latest AR formats and have meaningful conversations with our team. Schedule a chat here 👉 https://tally.so/r/wooJGO Looking forward to connecting with you in Cologne! #DMEXCO24 Meet: Vincenzo Schifano, Davide Bettinelli & Luca Dadatti

Big day today! Proud to introduce Sonar™, Aryel’s GenAI-powered media planning solution designed to take advertising to the next level with highly personalized media plans. Built as a natural extension of Aryel’s existing tools like AI Insights and Creatives, which already harness augmented reality and emotional data, Sonar™ brings in a powerful new layer of Generative AI. It crafts media plans based on deep insights into audience behavior, emotions, and even facial features. By combining this data with demographic, psychographic, and engagement patterns, Sonar™ creates precise audience segments called AR-chetypes, going beyond basic demographics. It then matches these AR-chetypes with campaign targets, offering smart recommendations on site lists, ad formats, and timing, making sure your ads hit the right audience and maximize impact. Want to know how Sonar™ can transform your media strategy? Dive into our press release for all the details! 👇 #Sonar #AI #MediaPlanning #GenAI

We promised something new, and it’s here! Aryel has just launched Sonar™—and we’re introducing it with a brand-new look 💥 After months of hard work, we’re excited to unveil Sonar™, Aryel’s GenAI-powered media planning solution designed to revolutionize advertising with highly personalized media plans. Building on Aryel’s existing products like AI Insights and Creatives, which already utilize augmented reality and emotional data, Sonar™ takes it further by integrating Generative AI. This advanced AI analyzes audience behavior, emotions, and facial features—such as face shape, nose shape, mouth shape, eye color, and hair color—alongside demographic, psychographic, and engagement data. The result is precise audience segments, known as AR-chetypes, that help advertisers go beyond basic demographics to connect with audiences on a deeper emotional level, all within Aryel’s GDPR-compliant ecosystem. Sonar™ matches campaign targets to these AR-chetypes and offers customized media allocation recommendations, including site lists, ad formats, and timing, ensuring you effectively reach the ideal audience and maximize campaign impact. Curious to learn more about Sonar™? Dive into the full article—link in the comments! To top it all off, we’ve undergone a full rebrand, complete with a new website and style to match our latest innovations. At Aryel, we believe in making ads that captivate, not bore. If it’s a boooooooooring ad, it’s definitely not an Aryel. We're here to fight dull advertising with the power of Augmented Reality, making every campaign an experience that truly engages. Watch the video and celebrate this major milestone with us 👇🏼 #Aryel #Sonar #AI #GenAI #mediaplan #mediaplanning #rebranding #Adtech

Looking for fresh ideas? Add #Aryel to your “I NEED TO MEET THEM” list! 🚀 Led by CEO & Co-Founder Mattia Salvi, Aryel is shaking things up with next-gen 3D/AR display advertising. 👉 What can you expect from them at #DMEXCO24? A firsthand look at their game-changing solutions, including advanced #3D, #AugmentedReality (#AR), and #VirtualReality (#VR) technologies. Plus, catch a glimpse of their proprietary Gen #AI media allocation tool, Sonar™️, designed specifically for 3D/AR ad activation. Swing by Hall 8 on September 18th & 19th to fill your brain with new #Inspirations! 🎉

Something new is coming… Aryel is set to unveil some exciting changes this September 2024. Stay tuned. #Aryel

New Customer Success Case in the Spotlight ⬇️ In collaboration with Teads and Wavemaker Italy, we enhanced the Versace handbag display ad using Aryel’s AR Creatives. Our Product-Centric Ads allowed users to zoom in and explore the handbag’s intricate details directly within the ad—recreating the tactile experience of in-store shopping. This engaging, interactive format seamlessly shifts users from passive viewers to active participants. Additionally, our AR Product Visualization enabled users to place the handbag in their own environment, right within the banner, creating a personalized connection that deepened engagement. In a world where grabbing attention is increasingly challenging, AR is a game-changer for luxury brands like Versace—facilitating dynamic, interactive storytelling and delivering impactful results. A huge thank you to our partners for trusting us! #Versace #ARDisplayAds #AR #3D #Advertising

This summer, #Pavesini captivated the public with a dynamic marketing campaign that introduced the brand's refreshed identity, celebrating carefree joy and happiness. We at Aryel were excited to be a key partner in bringing this vision to life! The Advergame was strategically deployed across multiple #touchpoints, ensuring a captivating and consistent user experience. "Pave Beach" invites players on a delightful treasure hunt, where they search for various Pavesini biscuits hidden among beach scenes. This playful experience is a perfect complement to Pavesini's summer rebranding, embodying the brand's new focus on lightness and carefree fun 🏖️ This collaboration exemplifies how strategic partnerships can create immersive brand experiences that resonate deeply with a brand’s core values. By leveraging SUBSENSE's expertise in both paid and organic social media strategies, and OMD Italy's precision in programmatic ad placement across the open web, the game was seamlessly distributed, maximizing the campaign's reach and impact across all key touchpoints. A special thanks to Barilla Group, and especially to Alessia Murina and Matteo Dolcini for their constant trust and successful collaborations 🚀 Curious to see what made this summer’s campaign so memorable? Try the Advergame and let us know your thoughts: https://lnkd.in/e_A3yYxZ #Pavesini #PaveBeach #Aryel #BrandedGames

Pavesini has elevated summer fun with the launch of their exciting 'Pave Beach' minigame, created through Aryel's platform! 🏖️ This summer, the brand introduced 'Pave Beach,' a refreshing, summer-themed minigame that perfectly aligns with Pavesini's new Tone of Voice, spreading positivity and good vibes. Distributed across social media via both organic and paid channels, as well as through programmatic display ads, the campaign delivered impressive engagement. With a 34% interaction rate, it demonstrated strong user involvement, while a 46% game completion rate highlighted the deep connection with the audience. Want to discover how this interactive hit came to life? Our case study reveals how Pavesini leveraged Aryel's platform to craft an unforgettable experience that captivated users and ignited a wave of engagement. #Pavesini #PaveBeach #Aryel #BrandedGames

Aryel has partnered with Grid Media to deliver AR-powered creative solutions in Mexico and LATAM 🇲🇽🇦🇷🇨🇱 This strategic collaboration combines Aryel's innovative AR technology with Grid Media's deep market insights, empowering brands to create campaigns that are not just seen, but experienced. Curious about how this partnership? Check out our latest blog post to learn more 👇🏼 #Aryel #GridMedia #Partnership #AugmentedReality #LATAM #DigitalMarketing #AdvertisingInnovation

Excited to announce that I'll be attending DMEXCO - Digital Marketing Expo & Conference in Cologne this year, Europe's premier event for digital marketing and technology. Let's meet at our booth B-053, Hall 06.1, and explore how we can collaborate! Schedule a chat here 👉 https://tally.so/r/wooJGO #DMEXCO24 Aryel