Asana’s Post

With our beauty trend report, we're keeping our eyes wide open for the now. What are we obsessed with? What are we all talking about at the office? What are we pressing the save button for? What are we impulse buying? What is becoming dinner table conversation?   In part 1, we're delving we're exploring the joy of beauty, embracing coquettecore (think all things pink and adorned with bows!), and exploring Beauty Rx, which emphasizes the resurgence of ingredient-based beauty.   Stay tuned for part 2. 

Gen Z says dark circles and freckles are in, so I’m coming to you makeup & filter free to share more about our biggest initiative for 2024 at Róisín Consulting. 💁♀️ Learn more about what we’ve been cooking up here: https://lnkd.in/eH2x8anH #facebookmarketing #instagrammarketing #metaadvertising #metabusinessmanager #2024goals #2024strategy

First Impressions Count... The aesthetics of a corporate gift box can be just as important as the gifts themselves! At Gift Me Up we carefully consider your brand when curating the perfect items to suggest. Gifting is like telling a story, and the beginning needs to captivate and excite with that irresistible wow factor. A beautifully presented gift box sets the tone, creating an unforgettable experience from the moment it's received. #corporategifts #brandedgifts #corporategiftboxes

💄Why the business of beauty is so challenging: The demand for beauty products remains stable even in difficult times, but competitive pressure and the demands on product communication continue to grow. For beauty labels, this means that they must position themselves perfectly to strengthen their position in the market in the long term – starting with the right technologies and processes. ✨Read more about this topic in our latest white paper: https://hubs.la/Q02Ct46j0

Though I disagree with the point that anniversary advertising is inherently self-serving, there are some gems here from Mark Ritson: "Too many companies talk about their process, their product and their features, and ignore the corresponding, far more important implications for the person paying for it. I remember working for 3M when it advertised its frying pan as ‘Made with 3M innovation’. And I also remember the consumer in a focus group asking me “what will it do to my eggs?”. #Marketing #Advertising #Branding #Cadbury

As someone who has worked on an anniversary project, obvs much smaller scale than Cadbury, this made me stop and think. The idea that it leads you to focus on the past of a company, rather than the future or your consumer needs would definitely prevent me from doing a similar project in the future. Full article from Marketing Week below 🍫

The power of intentional recognition is undeniable. It's not just about giving gifts, but about making meaningful and sustainable choices with packaging that matches. Thoughtfully chosen gifts can deepen relationships and leave a lasting impact. Are you looking to elevate your gifting strategy? Reach out to me to explore how. Let's make your recognition intentional, sustainable, and memorable. #IntentionalGifting #SustainableImpact #recognition Visit https://lnkd.in/gfPUZbnh to learn more.

Ask yourself - does your corporate gift box follow these 6 simple rules? ⬇️ 1️⃣ Make It Useful: Choose practical items that integrate into daily routines or consumables like artisan snacks. 2️⃣ Prioritize Uniqueness: Opt for thoughtful, one-of-a-kind gifts that show effort and make recipients feel special. 3️⃣ Support Local & Small-Batch: Choose gifts from local artisans and small businesses for unique, high-quality, and sustainable materials. 4️⃣ Personalize Your Gifts: Personalize an individual gift or use a custom gifting platform to tailor gifts to anyone's preference on a large scale with ease. 5️⃣ Think Sustainability: Choose eco-friendly gifts and packaging to reflect a modern, responsible ethos. 6️⃣ Avoid Over-Branding: Keep branding subtle. Focus on the gift, not the logo. Learn how to make the best choice every time. 🔗 https://lnkd.in/e357Utv6 #corporategifts #customgiftboxes #corporategifting #holidaygifting #brandedgifts #artisangifts #holidayseason #corporateevents #personalizedgifts #businessgifts #bestowegifting

A world where creativity knows no bounds. We once again pushed the limits by introducing Oserth, a revolutionary sustainable hair care brand from the scenic landscapes of Sweden. Oserth encapsulates a unique vision - condensing the world into a bottle. This vegan haircare goes beyond traditional hair care, offering an immersive experience that connects consumers with the essence of nature. Through innovative concept development, thoughtful design, strategic branding, and a commitment to sustainability, Skyne has successfully brought Oserth from a creative vision to a tangible reality. As consumers swipe through Oserth's journey, they are invited to explore the world in a bottle and join a movement towards conscious and compassionate hair care. For us it's not just about crafting stories; it's about co-creating them with a community that values creativity, sustainability, and the endless possibilities that lie ahead. Elevate your brand with Skyne – your compass in the ever-evolving landscape of branding and strategy. @oserthofficial #cosmeticpackaging #haircareproducts #brandingagency #sustainablebrands #veganbusiness

What's the one thing you can't live without in your salon? 💇♀️ Share your must-haves in the comments below! And while you're here, don't forget to subscribe to our newsletter for more amazing content, industry news, and deals. Join our community of beauty experts today! 👉 https://loom.ly/Q9wqONg #SalonCommunity #BeautyExperts #ModernSalon #SubscribeToday #IndustryNews