Ascend Marketing’s Post

:⚒ 🔎 How do you start small with #Martech . Spoke to BEETc, organizers of the Martech Summit on how to introduce martech based on your priorities, team size and skills and overall expectation Video - https://lnkd.in/gMrsXBYy

Martech enthusiasts unite - the wait is finally over and I'm really excited to dig into the State of Martech 2024 Report from Scott Brinker and Frans Riemersma. You interested? 🔥 Get your exclusive copy - Link in comments! #MartechDay

Fun MarTech facts! 😄 Did you know that MarTech solutions grew from 150 in 2011 to upwards of 11,000 in 2023? For the stat nerds (like us) out there, that’s a 7,000% increase! Don’t get lost in the MarTech sauce. Use GROWL’s MarTech Analysis Guide to audit your current stack. Get started today. 👉 https://lnkd.in/gtU2Ya2P #GROWL #MarTech #FreeMarketingResources

Discover the exclusive benefits of LinkAdemic Premium! From advanced analytics to premium webinars, our premium features provide you with the tools you need to excel in your academic endeavors. Upgrade today and take your research and networking to new heights! 📈 www.linkademic.com #LinkAdemic #PremiumFeatures #linkademic_premium

A typical martech stack tends to be a bit of a frankenstein stack, built off a number of leaders that have come and gone from a marketing team. While in most companies it performs OK, there is typically a lot of redundancy, underutilized technologies, lacking or incomplete integrations, tech held in siloes and missing capabilities. Taking a step back to re-examine your stack with an objective eye is a worthwhile exercise for any company to ensure you're spending your tech budget wisely, and using it most effectively to help drive success with your programs, and ultimately pipeline. Technology should be what powers and automates your campaign success, but is honestly holding a lot of organizations back! Join us on June 25th for breakfast with our partners at Demandbase and PathFactory as we talk about key factors contributing to martech inefficiency and how to solve for them. We'll even do a few live tech audits onsite to inspire attendees to do the same at their organizations! So if you're in the San Francisco Bay Area, join us at Demandbase's new HQ! And if not, let us know if you're interested and maybe we'll take this show on the road! https://lnkd.in/gcGYgYP6 #martech #b2bmarketing #abm

Unlock digital success with Alldigtech! Tailored strategies, and proven results. Let's elevate your brand together. Unlock digital success with Alldigtech! Tailored strategies, and proven results. Let's elevate your brand together. #DigitalMarketingAgency #digitalmarketing

# MarTechLandscape The MarTech landscape is evolving in India. With businesses going digital, customers expect lot more from the brand, from personalisation to friction free engagement. The Punt MarTech Index report will throw light on this and more! We are excited to have partnered with Punt_Partners on their Punt MarTech Index Report! Looking forward to the launch tomorrow! Madhu Sudhan Priyanka Agrawal Chandramouli Srinivasan B. 'Nary' Narayanaswamy Srividya Viswanathan Rajagopalan V #martech #marketing #brand #marketresearch #insights #feedbackinsights

Marketers and martech experts – I’m interested to hear your thoughts on the term #madtech. Do you differentiate between marketing and advertising technology? Or do you just use #martech as an umbrella term? Personally, I use martech as an umbrella term, but I like madtech as a term – not just because of the Mad Men reference (at least that's what I think it is 🤔)... ...but also because it makes me think it’s hard not to go mad over the ever increasing number of #martech and #adtech solutions out there. 😬😅 Thoughts? #geekingoutoverterminology

[ASK THE EXPERTS] 🎙️ We’re bringing together industry powerhouses to share their insights on September 10th! Meet our expert panel: Mike Allton from Agorapulse Tomáš Putnoky and Andy Kozak from Forvio Jenna Chiaradio from Adriel These thought leaders will guide you through building a tech stack that drives results. Ready to learn from the best? 👥 Register now and be part of the conversation: https://hubs.ly/Q02LxN_t0 #ExpertPanel #MarketingTech #AIWebinar #TechStack #MarketingLeaders #DigitalTransformation

Building an engagement program for #LeadNurturing in #Marketo is relatively straight forward - once you get your head around the tech. ❓❓❓But getting TANGIBLE results❓❓❓ Listen to Yamilette Brunswick from IMG Academy and Arlene Boyd from Pepperdata joined us to share their success stories including metrics like: 🏅61% total business line revenue generated from one nurture campaign 🌶️Open rates of over 20% and click through rates of up to 30% 📼 Watch now: https://okt.to/zJtGb5