Ascent360’s Post

"My advice to brands and organisations when rolling out AI: start small. I would start with a small use case that’s highly measurable and one that doesn’t require major change. One place where clients we work with have seen a lot of success is just with subject line optimisation or optimising the body of emails or paid media ads. Since you can have a human in the loop here, it’s a great opportunity to experiment with creating different segmentation strategies and different messages."

It has been eight years since this article was written and I suppose what were mentioned here stood the test of time except for enhancements in the way customers are reached out to and the analytics of it. Email, Paid Search, Social and display have come of age in the last eight years. If you are reading this, you know what I mean. Emails have become personalized in many different ways and at Scale, Paid search Ads are now more sophisticated as they bring is much more relevance, the scale of Social has skyrocketed and has had a generational shift in the way it is used and Display is getting personalized even further due to the maturity and coming in of many Programmatic Ad. Players in this space. All the above can be applied to both businesses and customers. AI (specifically GenAI) is now the cherry on the top, enabling many creative, content and analytics related functions. Read below for an 8 Year old view....

Let's put a pause on imagining this as a distant possibility for a moment because it's happening now. Picture your customers experiencing every interaction with your brand as though it was crafted just for them—because, with AI, it can be. The age of indiscriminate marketing is gone. Now, it's about those emails that resonate with individual desires and social feeds curated with uncanny precision to show what they're actually interested in. AI isn’t just a tool but a reliable guide, showing businesses how to truly connect with their audience on a personal level. Here's where the magic starts: AI takes complex data and translates it into insightful predictions about how customers behave and what they might be after next. Sounds transformative, right? The truth is, this technology doesn’t just catch a customer’s eye; it can turn brief encounters into meaningful relationships, where people feel seen and understood. Personalized marketing is not just a luxury in today’s world—it’s your brand’s backbone in a competitive digital space. The secret sauce? It’s all in bending technology to read into customer behavior, so your marketing message isn’t a one-size-fits-all affair but a unique conversation with each individual. Imagine sending out emails that always get opened, not because of the catchy headline but because it aligns with what your audience has been subconsciously waiting for. The email knows them—it feels like talking to an old friend who knows just when to show up and what to say. AI combs through past purchases and browsing habits to craft these experiences, making ordinary interactions feel extraordinary. As your customers navigate through your content, AI works quietly in the background, tweaking and optimizing in real-time to match consumer interests. It’s like running an ad that reshapes itself based on live customer feedback, highlighting only what's relevant at that very moment. This dynamic approach not only respects your customer’s time but assures them of your attention to their shifting needs, fostering trust and loyalty. At the heart of using AI for personalized marketing is deepening the emotional bonds between your brand and your customers. This approach isn’t merely about selling. It’s about acknowledging each individual’s unique journey and making every step feel intuitive and engaging. By anticipating needs—sometimes even before they're spoken—AI allows you to step into a more profound role in their lives. Ready to explore AI tools and techniques for your marketing? It’s about creating an experience so personal that it blurs the line between brand and friend. In this journey, every AI-driven decision is a step towards a unique and trustworthy bond with your audience.

An overview of location-based marketing: What is Location-Based Marketing? Location-based marketing (LBM) is a form of marketing that uses location-based technologies, such as GPS, Wi-Fi, and Bluetooth, to target customers with personalized messages, offers, and experiences based on their physical location. Types of Location-Based Marketing 1. Geotargeting: Targeting customers based on their location, using GPS or IP address. 2. Geofencing: Creating a virtual boundary around a specific location, triggering messages or actions when customers enter or exit. 3. Proximity Marketing: Targeting customers based on their proximity to a specific location, using technologies like Bluetooth Low Energy (BLE) beacons. 4. Location-Based Retargeting: Targeting customers who have visited a physical location with online ads, based on their location history. Benefits of Location-Based Marketing 1. Increased Conversions: Target customers when they're most likely to make a purchase. 2. Improved Customer Experience: Provide personalized messages and offers based on customers' location and preferences. 3. Enhanced Brand Awareness: Increase brand visibility and reach customers in real-time. 4. Valuable Insights: Collect location-based data to better understand customer behavior and preferences. Challenges of Location-Based Marketing 1. Privacy Concerns: Ensure transparency and obtain consent from customers to collect and use their location data. 2. Technical Complexity: Implementing location-based marketing technologies can be complex and require significant resources. 3. Accuracy and Precision: Ensure location-based data is accurate and precise to avoid targeting errors. 4. Measuring ROI: Difficulty in measuring the effectiveness and ROI of location-based marketing campaigns. By understanding the types, benefits, and challenges of location-based marketing, businesses can effectively leverage this powerful marketing strategy to drive customer engagement, conversions, and growth. Check out our latest blog A Complete guide regarding location based marketing https://lnkd.in/gxaEQqdV #locationbasedmarketing #marketing #digitalmarketing #socialmedia Alisha Limichana Ritika Khanna Rajni Bhateja Raushan Raj Puneet Katyal Kuber Bisht 🇮🇳 Raju Paswan Manish Raiswal Ankush Mishra Abhay Tiwari Santosh Yadav

The power of location-based marketing lies in its ability to deliver tailored content and offers to users based on their whereabouts. Here's a breakdown of how this strategy operates: - Geolocation Technology: Businesses leverage GPS, Wi-Fi, Bluetooth, or cellular data to precisely identify a user's location. - Beacon Marketing: By placing beacons in stores, establishments can detect when a customer using their app approaches specific zones, triggering personalized notifications. - IP Address Marketing: This method utilizes a device's IP address to ascertain its location for targeted marketing efforts. - GPS Marketing: Using a device's GPS coordinates, businesses can pinpoint a user's location for relevant marketing initiatives. - Geofencing Marketing: By establishing virtual boundaries or perimeters, companies can target individuals within a defined geographic area. - Blueprints Location-Based Marketing: This approach involves creating geographic boundaries around key points of interest and locations. Location-based marketing opens up avenues for businesses to engage with consumers in a more personalized and targeted manner, making interactions more relevant and timely. By harnessing the power of location data, companies can enhance customer experiences and drive more impactful marketing campaigns. Check out our latest blog for better understanding more on location based marketing. #marketing #locationbasedmarketing

🚀 Unleash the Power of AI to Supercharge Your Marketing in 2024 In the ever-evolving world of digital marketing, harnessing the power of AI has become essential for businesses to stay ahead of the competition. According to a recent article from MarketerMilk, there are 22 must-have AI marketing tools that can help you grow your business in 2024. Let's dive in and explore how these cutting-edge solutions can revolutionise your marketing strategy. 😎 Jasper AI: Crafting Captivating Content Jasper AI is a game-changer when it comes to content creation. This powerful tool helps me generate high-quality, engaging copy at lightning speed, making it a invaluable asset for any content marketing strategy. 📈 Surfer SEO: Optimising for Search Engine Success Surfer SEO is a crucial tool for ensuring my content ranks higher on search engines. By providing insights into keyword usage and content structure, it helps me create SEO-optimised articles that drive more traffic to our website. 💌 Reply.io's AI Sales Email Assistant: Streamlining Email Outreach Reply.io's AI Sales Email Assistant automates email responses, allowing me to build effective cold email drip campaigns and identify potential leads with AI-powered response scoring. This tool is a game-changer for boosting email marketing productivity. 🧠 Influencity: Leveraging Influencer Marketing Influencity is a comprehensive influencer marketing platform that helps me assess, contact and collaborate with influential figures across multiple social media platforms. It's a powerful tool for running successful influencer campaigns that resonate with our target audience. 🤖 Chatfuel: Enhancing Customer Interactions Chatfuel's AI-powered chatbots provide 24/7 customer support, efficiently handling inquiries and enhancing the overall customer experience. This tool is a must-have for businesses looking to improve their customer service and engagement. These are just a few of the 22 AI marketing tools highlighted in the MarketerMilk article. By incorporating these cutting-edge solutions into our marketing strategy, we can unlock new levels of efficiency, creativity and performance, ultimately driving better results for our business in 2024 and beyond. Share your thoughts or questions below! 👇 **Our Solutions:** 23 AI Apps: https://lnkd.in/d_eyV-45 AI Lead Generation: https://lnkd.in/djtc4BXD #EchoHumans #InCommonHumans #AIMarketing #DigitalTransformation #GrowthHacking #ContentCreation #SEOOptimization #EmailMarketing #InfluencerMarketing #CustomerExperience

🤖 Unlock the Future of Paid Digital Advertising with AI The advent of Artificial Intelligence (AI) has brought about a profound transformation in the realm of Pay-Per-Click (PPC) advertising, revolutionizing the way marketers approach campaign optimization. By harnessing the capabilities of advanced AI tools and technologies, marketers are now empowered to refine their PPC campaigns with enhanced accuracy, streamlined efficiency, and unparalleled scalability. This technological evolution has enabled marketers to make data-driven decisions with greater confidence, driving meaningful improvements in campaign performance and return on investment. In this article, we will delve into the significant impact of AI on PPC strategies, exploring the ways in which businesses can effectively leverage this technology to achieve superior results, maximize their online presence, and stay ahead of the competition in an increasingly complex digital landscape. The integration of AI technologies in PPC strategies has ushered in a new era of innovation, fundamentally reshaping the way businesses connect with their target audiences and drive impactful results. In this comprehensive exploration, we’ll navigate through the profound impact of AI on PPC advertising and the myriad ways in which it is propelling the evolution of digital marketing. 👉 Read more https://bit.ly/4aU02ld #AdOptimization, #AIAdvertising, #AIMarketing, #ArtificialIntelligence, #AutomatedBidding, #DataDrivenMarketing, #IntelligentTargeting, #MachineLearning, #Personalization, #PredictiveAnalytics, #SmartAdvertising

UNLOCKING MARKETING: FROM DIGITAL TO NEUROMARKETING As we now move into 2025 (yes, here we are, a New Year once more), we can take the opportunity to review and consider how marketing works and what it is all about. Marketing is all about one thing: connecting with people. It’s about sharing messages that attract, educate, and help your audience, ultimately turning curious browsers into loyal customers. But with countless ways to market, where should you begin? Let’s break it down into three main buckets: 1. DIGITAL MARKETING Think social media posts, Google searches, and email campaigns. Digital marketing is how brands thrive online. if you aren't online, you are absolutely missing out on a core audience. The digital channels give businesses the way to start a conversation with their audience and to represent themselves accordingly. 2. TRADITIONAL MARKETING While digital is the ‘it’ approach to take, traditional marketing still holds its ground in certain areas. Broadcast and print marketing, and telemarketing, are a few channels that continue to persist. TV ads are still big — 38% of consumers discover products there. Newspapers are now trusted by more niche audiences and telemarketing can come across as pushy, yet I still believe that if used correctly, it's a great way to put a voice to the brand name. 3. NEUROMARKETING The cool kid on the block, and one of my favorite approaches to marketing: neuromarketing blends science with strategy to decode how people make decisions. This could be in the form of behavioural insights, eye tracking and brain activity scans. Now I'm not, as I cannot, talk about brain scanning for marketing purposes. What I can do is shed a light on how this can apply to marketing. .  For example, when promoting a service or software, more often you would be better to be specific rather than try and encompass every benefit/feature. So, instead of saying ‘our IT software offers outstanding online protection, and configures your laptop and saves your passwords and gives you parental control flexibility and sorts out your junk emails and, and, and’ pick out, the key benefit and communicate your brand with that. In this case you can say ‘our IT service gives you the highest level of online security’. It makes the messaging punchy, memorable and to the point; and that is what is needed to start connecting. WHY MARKETING MATTERS Marketing isn’t just about selling stuff — it’s about building relationships, shaping experiences, and standing out in a crowded world. It’s the secret to smart pricing, strong brand loyalty, and understanding what customers really want. So, whether you’re diving into AI-powered SEO, crafting emotional brand stories, or exploring the fascinating world of neuromarketing, remember: great marketing connects people to possibilities.