Asher Chua’s Post

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✨ Create personalised & engaging customer journeys with data!

One of the things I love about HubSpot, is its localisation when it comes to content! The 'State of Digital Marketing in Asia' is a perfect example - Fresh in the inbox yesterday! A couple of data points that stood out to me in this report! 1. 71% of SMBs in across Singapore, Hong Kong, the Philippines and India intend to increase their digital marketing spend in 2024 to drive continued growth. 2. 91% of all businesses leveraging digital marketing to advertise their products or services. Despite this push to increase spending in the digital space, data point 3 probably surprised me the most because it relates so much to what Supermetrics does. 3. Almost half (41%) of businesses are struggling with tracking revenue from their digital marketing activities. For businesses who are looking to have a simple + plug-and-play solution when it comes to tracking your marketing campaigns, we just might have something for you! P.S. Link to the report in the comments!

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