ashley saile’s Post

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge? Don't blink #CTV #Streaming #OTT has already changed how viewers consume media and how advertisers and marketers influence their best customers. We are in a demos + world, today's best marketers are using data and technology to improve the impact, relevance, and engagement of their advertising. It is still early in the streaming life cycle. Changes are being announced early and often. 2 weeks ago 2/6/2024 I read an article about ESPN, FOX, & Warner Brothers forming a sports streaming package for fall 2024. Last week 2/16/24 I read an article about Peacock & Paramount+ potentially merging. In the #CTV | #Streaming | OTT world both of these announcements are already old news. I recall when Pluto, Xumo, Tubi & Crackle were the only names in CTV & Streaming (way back when people only called it OTT). I remember reading articles where Reed Hastings, then CEO, of Netflix said Netflix will never have advertising. By the way that was 2019 or 2020, not long ago. I guess never is not really never! I am really amazed by all of the new and quality supply sources. It is only a matter of time before most entertainment, movies, and sports are streamed. Advertisers follow audiences, and they are following them directly to CTV & Steaming. It is smarter marketing and advertising through better targeting, tracking, reporting, and more Let's talk CTV and Streaming

Making their final moves of 2023, brands spent a monthly total of $1.13B on CTV advertisements across the top 10 platforms that Vivvix now tracks, surpassing their investment from any month prior. While we lauded the billion-dollar milestone for CTV spend that was crossed in June, this was the first time in 2023 that we saw more than a billion dollars flow toward the top eight that we began the year tracking—newcomers to our data set Disney+ and Crackle excluded. As mentioned in this piece, we're keen to see what 2024 holds and whether or not advertisers will continue to place more and more stock in streaming as the year unfolds. https://lnkd.in/g7A3RzwE

Quick recap from our "Secrets to a Successful CTV Campaign" with Ad Age yesterday at Cannes for those who couldn't attend: 👉 Think past the 30-second spot: Advertisers limit themselves by focusing on traditional 30-second ads, but CTV opens up a whole host of opportunities to connect with viewers. Explore new formats like capitalizing on the Home Screen, Pause ads, and personalizing ads. 👉 Start with what you want to accomplish and then pick the combination of CTV variables available to achieve your desired outcomes. 👉 Prioritize the viewer experience and keep creative top of mind! Ultimately, ad creative is the only connection point between the viewer and the advertiser, so take advantage of the innovative new ad formats that CTV offers. Thank you to Emily Bromley, Sam Bloom and Serge Matta for the invaluable insights! #ctv #advertising #streaming #Cannes2024

With cord-cutting on the rise and average daily CTV viewership for U.S. adults expected to exceed two hours in 2024, the industry's focus on CTV is well-justified. Beyond the numbers, the conversations during Advertising Week reflected key challenges and opportunities for brands as they navigate this fast-evolving space. Check out this piece on Streaming Media Magazine with key takeaways by Todd Cohen, VP, National Video/CTV Sales & Strategy, Undertone by Perion Read the full article here: https://lnkd.in/dcmUdAMy #CTV #advertisingweek #StreamingMedia

As the landscape shifts from traditional TV to streaming, understanding how to maximize CTV's potential becomes crucial for advertisers. Our latest read from Fast Company dives into the transformative power of CTV in digital advertising, highlighting key strategies for success in this dynamic field. Discover why CTV is not just a trend but a major shift in connecting brands with audiences effectively. 🔗 Read the full article: https://lnkd.in/dUSm-YCa #AdTech #DigitalAdvertising #StreamingMedia #Innovation #OmnifyTV

Will the Future of TV Advertising be Facilitated Through Digital Programmatic Media Buys? Disney Advertising has partnered with Google and The Trade Desk to enhance its Disney Real-Time Ad Exchange (DRAX), facilitating easier access for advertisers to Hulu and Disney Plus streaming inventory. This move comes at a pivotal time as the advertising industry shifts from traditional TV to digital platforms, with streaming services gaining popularity for their targeting capabilities and engaged audiences. Disney aims to offer advertisers flexibility and efficiency in their campaigns, while Google looks forward to extending its decade-long innovation streak with Disney, providing advertisers with privacy-forward solutions to reach their audience on premium Connected TV inventory. Launched in 2021, DRAX is Disney's automated platform designed to optimize video ad demands, ensuring equitable competition for ad impressions across its platforms. #TV #Progammatic #ProgrammaticTV #Hulu #Disney #DisneyPlus #theTradeDesk #Creative #Streaming #DRAX #Advertising #Technology

Disney + Google, this means soon it will be easier for advertisers to place ads on popular streaming services like Hulu and Disney+ using platforms like Display & Video 360 and The Trade Desk. This move towards OTT platforms and Connected TV (CTV) shows one thing: reach viewers where they actually spends most of their times Youtube bing on top with 2.49 billion users. This Disney-Google partnership highlights the growing importance of OTT/CTV advertising. It lets you target specific audiences and measure results, unlike traditional TV. Time to stand out in this new space by focusing on creative video ads! #Google #Disneyplus #PPC #videoads #digitalmarketing

Broadcasters need to take matters into their own hands and build direct connections with advertisers instead of waiting for programmatic fill rates to improve. CTV has a great opportunity to tap into the millions of search and social SMB advertisers that EMARKETER points out are still increasing their social media ad spend even as user time spent declines. The CTV Broadcasters, Ad Platforms, and Agencies that jump on this trend sooner will win big by making it easy for SMBs to reach their engaged audience, who are watching premium TV content on the biggest screen in the house.

This is the first installment of a two-part series on the top ad-supported #streaming services. This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. Topics covered include: ■ Platforms’ plans, pricing and audience size ■ Platforms’ ad options and new ad inventory ■ YouTube’s command of the majority of ad placements Read more: https://buff.ly/4dlFd3G