Asia Food & Beverages Report’s Post

The rise of K-pop culture has driven a regional craze for all things Korean, yet in South #Korea, there is a reverse trend as home cooking grows and dining costs rise, leading to a surge in Chinese sauce imports. In 2023, imports hit a record 75,806 tons, with sauces from Hong Kong at 7,104 tons. This reflects Koreans' diversifying tastes and a heightened interest in Chinese cuisine post-pandemic, with dishes like Malatang and Tanghulu gaining popularity. Companies like #Ottogi and #Sempio have benefited, expanding their product lines to include Chinese sauces, such as Ottogi’s new Malatang sauce and Sempio’s Chao Chai with 11 products. Chinese culinary #trends increasingly influence the domestic home cooking market. To find out more: https://lnkd.in/djH6w3RX pg20

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