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Over the last week London has witnessed the Taylor Swift effect. 🎸👱♀️🎤 300k+ fans flocked to the city for the impossible-to-book Eras tour. According to VisitBritain Swift's shows can generate up to £320 million for the UK economy, with hotel prices skyrocketing and fans invading Swift-themed locations. From hidden gems like The Black Horse pub in Fitzrovia, featured in her 'London Boy' music video, or Poppie's Fish & Chips, to Mayfair hotspots like sketch Londonwhere she celebrated her 30th birthday. 🍟 🍸 Or even Nando's UK & IRE one of Taylor’s favourites according to many interviews. 🐔 Riding the wave of the Swift food tours, other hospitality groups managed to steal the fans’ attention. Take Doughnut Time UK and Lola's Cupcakes, for instance. Doughnut Time's 'Eras Collection', available for nationwide delivery, and Lola's Swift-inspired treats are masterclasses in turning cultural moments into business victories. 🍩 🚀 But meeting this surge in demand isn't just about creating themed products. It's about having the operational foundation to scale up quickly and efficiently. That's why Demand Forecasting is King. 👑 When big events hit town, demand patterns shift dramatically. Volume spikes, geographic spread widens, and product mix changes. Accurate forecasting becomes more crucial than ever. Are you ready for the next big event in your area? How agile is your operation? #ErasTour #RestaurantTech #RestaurantManagement #TaylorSwift #Forecasting

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A lesson in marketing. Local businesses successfully capitalized on the Swift craze 👍🏻

Ivana Salamone

Restaurant Expert @ Nory | The Operating System The Restaurant Industry Deserves 🚀

2mo

The Breakfast Club literally made a brunch theme

Ivana Salamone

Restaurant Expert @ Nory | The Operating System The Restaurant Industry Deserves 🚀

1w
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