ASP- America's Swimming Pool Company’s Post

As a franchisor, the challenge isn’t just to sell a product or service; it’s to sell an entire business model. In today’s fast-paced digital world, short-form video marketing is not just a strategy, but an essential tool for franchisors aiming to build a compelling and relatable brand voice. Here’s how you can leverage this powerful medium to humanize your franchise brand and magnetize new franchisee leads. 🎥⭐️ Read the article I wrote below for Franchise Supplier Network! Showmaker Productions LLC #franchisemarketing #videomarketing #showmakerproductions

In the competitive world of business, the strength of a franchise network stands out, especially when it embodies the RPM Difference. Our latest blog post highlights the benefits of combining national trust with local expertise. For rental property owners, this means partnering with a brand that offers stability and a proven track record. For tenants, it translates to personalized services that understand local needs. 'How Is Your Business Marketing Amplified in a Franchise Network?' sheds light on the advantages of marketing education, consistent branding, and the collaborative growth opportunities within a franchise model. Dive in to understand the full scope of the RPM Difference and how it can amplify marketing efforts.

4 Ps of marketing= 4 Ps of franchising Did you just hit the Read more option? Well, keep reading... P for Product Start with what you’re passionate about. For example, if you love fitness, consider a franchise with evolving workout programs and strong brand support like Orange Theory Fitness. P for Price Think about your investment. For instance, a fast-food franchise like McDonald's requires a substantial initial investment and ongoing royalties, but it offers a well-established brand and high potential returns. P for Place Location is key. Just like a popular coffee franchise strategically selects prime locations for high foot traffic, evaluate customer base, competition, and suitability for the franchise business. P for Promotion Spread the word! Consider the franchisor's support for effective promotional strategies. For instance, a clothing franchise might offer comprehensive marketing materials and strategies to attract customers. Have any questions in mind? comment below , I'm happy to answer. . . #franchisebusiness #4psofmarketing #businessownership #beyourownboss #globelinxconsulting

My phone rang yesterday from a very large convenience store chain. During our conversation, I explained that I had developed marketing for a large chain of convenience stores with hundreds of stores in several states, and was interested in how my marketing might work for them. Compared to any other business I have been associated with, C-Stores have unique challenges, the most important of which is the implementation of the Pay-at-the-Pump technology over 25 years ago. Due to this one innovation, many small stores have been forced into bankruptcy. Over 90% of foot traffic has been kept out of the store as a result. However, I can resolve this issue and many others that owners face. There is one iconic brand that needs my assistance more than any other. I would like to speak with you if you have contacts with these businesses as well as with 7-Eleven. Numerous franchisees have contacted me and expressed disappointment with the franchisor's assistance. I can assist them in becoming ICONIC AGAIN. This will be beneficial to this franchise in two major ways. - Get existing struggling operators to create massively more revenue and margins. - Once I help the franchisor create this new iconic model, they will be so tired of all the people wanting a franchise. I'm BobbyGrant - That's What I Do! If you are a marketing person this leads into this company, let's work together.

Proud to be part of a company where teamwork truly makes the dream work! Check out this article featuring We Are Kymera and our innovative approach to franchise marketing. From our humble beginnings to becoming a full-service agency, our story is a testament to the power of collaboration and dedication. 🌟 Read more about how we help franchisors succeed. #wearekymera #teamwork #teamworkmakesthedreamwork #franchisemarketing #proudemployee #successstory

I couldn't have said it better myself Jennifer Rankin. Thanks Bob Heid for creating such a great environment for us and our clients. Check out this article and let us know if we can help your business grow. We Are Kymera #wearekymera #teamwork #franchisemarketing

Why should your franchise create a brand video? We get this question when working with franchise owners and it's completely valid. "If my company creates marketing and brand content for me, why should I spend the money to create my own?" After working with several of franchisees in different markets and industries, here are three reasons why localized branding is a good idea for your business: 1. Localized Branding and Community Connection Creating a unique brand video allows franchisees to highlight their specific location, showcasing local landmarks, culture, and customer testimonials. This builds a strong connection with the local community and makes the franchise more relatable and appealing to local customers. 2. Differentiation and Customer Trust A personalized video helps differentiate a franchise from others within the same brand by showcasing what makes the location special. Featuring real employees and local customer testimonials in the video can build authenticity and trust, encouraging new customers to visit the franchise. 3. Enhanced Engagement and Online Presence Videos are a powerful medium for storytelling and tend to have higher engagement rates compared to text or static images. A unique video can be shared across various digital platforms, boosting the franchise's online presence, improving SEO, and making it easier for potential customers to find and engage with the business. Check out this brand video we created for our friends at CertaPro Painters of Indianapolis on the impact their franchise is making everyday.

The Franchise Marketing Summit is over, but its afterglow still twinkles in the marketing galaxy.🌟 With over 300 attendees and a star lineup, the Franchise Marketing Summit was an absolute ray of light for modern franchise leaders – CMOs, CEOs, COOs, and their VPs. 🎩 Missed the buzz? If you couldn't make it to our jam-packed sessions, here's your golden opportunity to catch up on the insights that will propel your brand into the stratosphere in 2024. - Marketers no longer build brands. We build experiences that define brands. - You have plenty of options to transact. - Aligning all your social media accounts not only helps with SEO but also creates multiple entry points into the brand. - Make sure that your brick-and-mortar environment is experiential and not just transactional. - Constantly ask your customers to leave favorable reviews on Google. - GBP is paramount for your franchisees' success. - Never stop your local marketing activities even if you can't staff now. If you stop, that demand will go away. - There's no better way to sell food than by giving it away. Over 50% of the people reached through sampling return to make a purchase. - You can't choose the best of everything. Having ten different marketing technology solutions will compromise cohesiveness. We've neatly packaged all the recordings into a playlist for your viewing pleasure. Sit back, relax, and soak up the wisdom.🍿 Watch here👇 https://lnkd.in/d-qmY7Pv Dive into the wealth of knowledge shared by industry leaders, shaping the future of franchise marketing. ✨ Mark Montini, CFE, Amy Lofgreen, Ashley Mitchell, Andrea Pirrotti-Dranchak (MBA), Michael Klassen, Ben Fisher, Meghan Thompson, William DiPaola, C.F.E., Kathy (Nicol) Turley

Trending Business-News-Sponsored by Buildbrandonline.com Buying and operating a franchise: Everything you need to know #business #corporation #businessowner #marketing #smallbusiness #sales #onlinepresence #brand #branding https://lnkd.in/gvEdpUCn

Brand consistency across a franchise network whilst maintaining a strong local focus is so important when growing a brand. Here's a article that covers common challenges #franchisemarketing #branding #marketing #digitalmarketing