Athena Advisers’ Post

Luxury hotel-branded residences cater to a particular class of individuals — those for whom luxury is not an occasional indulgence but a way of life. These are not just homes; they are lifestyles packaged with round-the-clock room service, state-of-the-art fitness centers, private pools, and spas, and, of course, access to some of the world’s best restaurants just an elevator ride away. In a world that’s increasingly transient, these residences offer a sense of permanence while still embracing the flexibility that modern life demands. In essence, these homes blur the lines between the traditional notions of “home” and “vacation,” creating a unique hybrid that caters to the desires of a new generation of affluent residents. Living in a luxury hotel residence is not just about the tangible amenities. It’s about being part of an exclusive community. Residents often have access to private clubs, exclusive events, and personalized services that go far beyond the usual concierge offerings. #Hospitality #branded #residences #exclusivity #exclusive #community #luxury #affluent #uhnw

Check this out! Branded residences are gaining popularity as a hospitality trend. This trend is being driven by various factors, including: Increasing demand for luxury experiences: Affluent consumers are increasingly seeking out unique and exclusive experiences, and branded residences offer a way to live in a luxurious environment with access to world-class amenities and services. Growth of the global travel industry: The global travel industry is booming, and branded residences provide a way for travelers to experience a destination in a more immersive and authentic way. Changing consumer preferences: Consumers are increasingly looking for ways to integrate their lifestyle with their travel experiences. Branded residences offer a way to do this by providing a sense of community and belonging. In addition to Hospitality companies like Four Seasons, Marriott, and Hilton, other lifestyle brands (e.g. Mercedes Benz, Armani, Nobu, etc.) are leading the charge. As the branded residences trend continues to grow, we can expect to see more and more brands entering the market. It will be interesting to continue to track this trend as it evolves. https://lnkd.in/eVqQYMTe

UNSTOPABLE BOOM IN ULTRA-LUXURY HOTELS IN LONDON   RAFFLES Old War Office The OWO building has undergone a £1.4 billion renovation and opened as the luxury Raffles Hotels & Resorts OWO hotel. Room rates at the 120-room hotel starts at £1,100. Most of the Raffles OWO’s guests come from the US, followed by the UK, and then Saudi Arabia, France and Australia. A leader from the UAE stayed recently. Visitors can easily spend £800 on a meal in the restaurants.   PENINSULA HOTEL The new 5-star The Peninsula Hotels cost £1 billion to build (excluding the cost of the site) also opened in 2023, a short walk from Hyde Park on the edge of Belgravia. It is so expensive that bankers won’t even go there for breakfast. Rooms start from £1,300.   INTERNATIONAL LUXURY BRANDS Waldorf Astoria Hotels & Resorts, Rosewood Hotel Group, St. Regis Hotels & Resorts and Six Senses Hotels Resorts Spas all have hotels in the pipeline. Mandarin Oriental Hotel Group Oriental has two hotel projects in the pipeline. Claridge's is opening a sister hotel in April 2024. Lodging Econometrics: 11 Luxury hotel projects in the pipeline. London has more luxury hotels under construction than any other European city. They are getting more expensive - £1,000 per night is now the norm. CoStar UK: The cost of a typical room in a luxury hotel in London has risen by 111% since 2009.   London’s luxury hotel boom is driven by the world’s super rich. UBS: The number of so-called “ultra-high net worth” people with wealth of $50m (£39.5m) or more is forecast to hit 372,000 by 2027, almost ten times as many as there were in 2000. There are now more than 2,500 billionaires in the world who between them hold $12 trillion. The Dorchester is completing a renovation that will see room prices start from £1,200. The Lanesborough, which is next door to the new Peninsula but has been open since 1991, revenues surged by 12pc to hit a record high in 2023. A butler is assigned to every room at The Lanesborough.   The London glitz is in stark contrast to the wider UK economy, which has been hammered by the cost of living crisis and likely tipped into recession in the second half of the year. London is a good city for the super-rich, more at ease with wealthy people than other European capitals. To the world’s ultra-wealthy, London is merely another European capital to frolic in – hardly a part of Britain at all. #luxuryhotels #ultraluxury #hoteldevelopment #hotelinvestment #londonrealestate #londonhotels

Anya Hospitality Group’s Expansion: A Leap into Luxurious Hospitality Anya Hospitality Group (AHG), under the visionary leadership of Santiago Elizalde, is set to make 2023 an exhilarating year for the hospitality and luxury property sectors. With international borders reopening and travel becoming more accessible, AHG is poised to cater to the discerning tastes of both local and international tourists. https://lnkd.in/g6HSd_EG The ongoing Phase 3 development of the exclusive Anya Resort and Residences in Tagaytay City is a testament to AHG’s commitment to luxury and privacy. The construction of additional villas on 1.2 hectares of the property is planned, with pre-selling starting in April and a two-year completion target. These villas, starting at P18 million, offer innovative modular fittings that can transform a two-bedroom villa into a four-bedroom haven, complete with a plunge pool. Moreover, AHG’s 2023 blueprint includes the Niyama Wellness Center, designed to provide a holistic body, mind, and spirit experience. The center will feature a sprawling spa with water features, treatment rooms, a gym, and a food & beverage outlet, enhancing the well-being of guests. https://lnkd.in/gf9DkBqy Elizalde’s strategic direction is fueled by a decade of insights into the hospitality industry, aiming to scale AHG’s operations and optimize profitability through a diverse portfolio of properties. The masterplan for Nasugbu’s raw lands, reflecting a southward migratory trend, includes a mix of residential, commercial, leisure, and business establishments, promising a comprehensive lifestyle experience1.

Great Skift story on how Choice’s strategic investments have turned Cambria into one of the biggest success stories in the upscale space. A smart concept and a focus on the most valuable design elements and amenities for guests and developers are just some of the reasons Cambria hotels are opening at a record pace and “driving comparable revenue per available room in the U.S. compared to competitor brands.” Check out the article here: https://lnkd.in/g9ZimGCU

The Med has been synonymous with luxury hospitality and residential for decades. This article explores how branded residential is changing the landscape of the market. https://lnkd.in/eR75aU7H

The branded residence sector is poised for substantial growth as it presents a lucrative business model that appeals to a wide range of inventors, developers and buyers. Largely Americas based for 20 years, internationalism in excess of 45 countries is proliferating quickly. Brand Matters. 80 per cent of the branded residences are affiliated with a hotel and hospitality. High net worth buyers are seeking the Service Lifestyle Living where they expect experiences that can only come from a brand you can live in. Take a look at the article from Hospitality Investor. #houseofrohl #hospitality #luxuryhospitality #hotels #luxuryliving #luxurylifestyle

Banyan Group to opens 19 new properties in 2024 Embarking on a Decade-Defining Journey: Banyan Tree Group Transforms into Banyan Group Celebrating an extraordinary three decades of curating unparalleled experiences in the realms of hotels, spas, residences, food, and retail, Banyan Tree Group is undergoing a captivating metamorphosis. The evolution from "Banyan Tree Group" to the sleek and dynamic "Banyan Group" symbolizes more than just a name change; it marks the Group's evolution into a vibrant, multi-brand hospitality powerhouse. Global Expansion Unleashed: A Pinnacle Year for Banyan Group Since 2019, the Group has unfurled its wings, doubling its brand portfolio and introducing groundbreaking destinations. From the enchanting Banyan Tree AlUla in Saudi Arabia to the cultural haven of Garrya in Kyoto and the vibrant Folio in Osaka, Japan – the Group's footprint has left an indelible mark on the global hospitality landscape. In 2023, the Group not only weathered the storm but soared to new heights, surpassing pre-pandemic levels with an unwavering commitment to excellence. A Glimpse into 2024: 19 New Openings Await The celebration of the 30th anniversary paves the way for an even more exhilarating future, with 19 new properties and residences slated to open in 2024 across Cambodia, China, Japan, South Korea, Vietnam, and Mexico. Highlights include the grand debut of Angsana Siem Reap in Cambodia, the first Banyan Tree property in Japan – Dhawa Yura Kyoto/ Garrya Nijyo Castel Kyoto / Banyan Tree Higashiyama Kyoto, and the introduction of new brands like Cassia Sokcho, Banyan Tree Hotels & Resorts and Homm Sokcho in South Korea. Record-Breaking Business Performance: 2023 in the Rearview Mirror As the curtains fell on 2023, Banyan Group achieved record-breaking business performance, showcasing resilience in the face of adversity. Hotels experienced a remarkable 44% increase in RevPAR in 9M2023 compared to the previous year and surpassed pre-pandemic levels by an impressive 27%. Residence sales soared to 90% of the full-year sales in 2022, marking a historic high. China's Strategic Rise and a Visionary Buyback Deal China emerged as a strategic driver for Banyan Group, witnessing a spectacular +49% increase in RevPAR in 9M2023 compared to the same period last year. The Group's operating footprint in China expanded from 16 properties in 2019 to 25 in 2023, with an additional 14 in the three-year pipeline. The recent buyback deal with China Vanke further cements Banyan Group's position as a key player, streamlining decision-making and enhancing operational efficiency in response to market dynamics. As Banyan Group steps into this transformative era, the future promises not just growth, but an exhilarating tapestry of diverse experiences, reaffirming its commitment to redefining luxury and hospitality on a global scale. Get ready to witness a new chapter in the legacy of Banyan Group – where every moment is an invitation to extraordinary.

Branded residential projects....to be (with a hotel), or not to be....an exciting and lucrative "story" that is now getting a "standalone" interesting twist... #brandedresidences #marriottinternational #greekrealestate #realestateinvesting

How to use #hotel design to drive returns