We are thrilled to announce that Attain has tapped Ben Kartzman as our new President and Chief Operating Officer. Ben joins the company after previously serving as COO at Mediaocean, where he also held the title of President for its subsidiary, Flashtalking by Mediaocean.
Thanks for the highlight Arm Candy team and Tyler K.! Love the call out on how Basis is the only platform where you can pull in ALL digital channels to view analytics in one spot to make performance optimizations more timely and relevant to the holistic strategy. Please reach out if you are an agency interested in learning how Basis can help you and your teams work smarter not harder. #adtech#automation#smarternotharder
Ad Operations Manager, Tyler K., shares her thoughts on the Basis Technologies DSP and the unique capabilities that set this DSP apart from others. Check it out below! ⬇️
The "Maximum Effort" protocol is winning the launch, and the maximum effort marching orders are producing results. But don't forget the ME mentality is fueling all of the above and without the ability/bravery to jump feet first into the opportunity pool you will never know the potential.
Dead Pool was a monster win...and the other ventures also have been successful but it was only because Ryan and his operation gave the finger to the norm. They weren't afraid to venture into what some might have considered a stigmatized approach to marketing and once they realized it was working...THAT became the marching orders moving into the future.
Don't be afraid of standing out and speaking to a new audience with a bit of snark and irreverence. Don't be afraid of saying the things that some people think cannot be said...or offering a discount that others think should not be made. Are you in the boutique niche or the economy of scale approach? Both have a space for the application of maximum effort.
So Francis...where do you think Ryan will go next and are you more apt to listen to the next pitch because of all the previous ones? I betcha $15 a month and a new pair of pants that you do.
We get a lot of credit at Maximum Effort for fastversing but not enough has been said about how MNTN is transforming advertising. Mark Douglas and his team have made getting your brand on TV - which is still a magical place for advertisers - as easy as setting up a search campaign. And they continue to break new ground with products like MNTN Matched, matching up advertisers with those who are most likely to take action. This means the commercials deliver 6x more site traffic, 2x more revenue, and 2x lower cost per acquisition. Thank you Fast Company for the recognition of the entire team’s work to innovate advertising for everyone.
Rethinking YouTube Ad Strategies 🎬 We don’t just manage; we create and convert. Our unique pay-for-performance model means we're as invested in your success as you are. Ever considered switching to a results-based approach?
Really enjoyed this video. I found it insightful and I love seeing people in different aspects of their life through different lenses and enjoy the wisdom that they share. I especially enjoyed Ryan’s perspective about storytelling and understanding how to tell a good story I think that telling good stories brings us closer together helps us connect better and sparks new thoughts….check out the video!
We get a lot of credit at Maximum Effort for fastversing but not enough has been said about how MNTN is transforming advertising. Mark Douglas and his team have made getting your brand on TV - which is still a magical place for advertisers - as easy as setting up a search campaign. And they continue to break new ground with products like MNTN Matched, matching up advertisers with those who are most likely to take action. This means the commercials deliver 6x more site traffic, 2x more revenue, and 2x lower cost per acquisition. Thank you Fast Company for the recognition of the entire team’s work to innovate advertising for everyone.
Experienced IT Executive | CIO | CTO | Tech Hub Head | IT Strategy | Digital Transformation | Complex IT Program Management | Process & Change Management | Global & Regional role experience | Women STEM Advocate
🎯 **Innovation and Leadership in Action**
In the fast-paced world of Maximum Effort, Ryan Reynolds shares a key lesson: **"Success is never an individual achievement."** Collaboration and creativity are central to innovation, and empowering your team to take risks fuels long-term growth. Leadership isn't just about leading—it’s about giving credit and fostering an environment where innovation thrives. 🚀. Trust the people who say “I don’t know” and are eager to learn!
#Leadership#Innovation#Teamwork#CreativeMarketing
We get a lot of credit at Maximum Effort for fastversing but not enough has been said about how MNTN is transforming advertising. Mark Douglas and his team have made getting your brand on TV - which is still a magical place for advertisers - as easy as setting up a search campaign. And they continue to break new ground with products like MNTN Matched, matching up advertisers with those who are most likely to take action. This means the commercials deliver 6x more site traffic, 2x more revenue, and 2x lower cost per acquisition. Thank you Fast Company for the recognition of the entire team’s work to innovate advertising for everyone.
We get a lot of credit at Maximum Effort for fastversing but not enough has been said about how MNTN is transforming advertising. Mark Douglas and his team have made getting your brand on TV - which is still a magical place for advertisers - as easy as setting up a search campaign. And they continue to break new ground with products like MNTN Matched, matching up advertisers with those who are most likely to take action. This means the commercials deliver 6x more site traffic, 2x more revenue, and 2x lower cost per acquisition. Thank you Fast Company for the recognition of the entire team’s work to innovate advertising for everyone.
Chief Operations Officer proficient in start-ups in nutra, disruptive industries and compliance. Development and Fundraising at public, non-profit and private. LinkedIn Contributor
Success takes skill and strategizing but without the proper mindset the journey becomes laborious and unsustainable.
Ryan hits upon the need for authenticity, optimism and accountability. You will always encounter challenges and bad actors but you will minimize their impact considerably when you take an approach that leads with confident mindfulness.
#integrity#accountability#success#ryanreynolds#mindfulness#optimism#businessunusual
We get a lot of credit at Maximum Effort for fastversing but not enough has been said about how MNTN is transforming advertising. Mark Douglas and his team have made getting your brand on TV - which is still a magical place for advertisers - as easy as setting up a search campaign. And they continue to break new ground with products like MNTN Matched, matching up advertisers with those who are most likely to take action. This means the commercials deliver 6x more site traffic, 2x more revenue, and 2x lower cost per acquisition. Thank you Fast Company for the recognition of the entire team’s work to innovate advertising for everyone.
FreeWheel helps pull together the entirety of premium supply to match it to the viewer, powering national advertiser activations to ensure clients get the most out of their campaigns.
In the latest episode of our #FWInnovators series, Jackie L. Perez, Director of Programmatic Sales, and Michael Kuntz, National VP of Programmatic Sales discuss how Spectrum Reach is able to navigate – and thrive – in the increasingly fragmented multiscreen universe through their partnership with FreeWheel: https://bit.ly/45OSNcz
EVP, Integrated Marketing Lead at dentsu | fmr MD Deloitte Digital, fmr President Lowe
4moCongratulations Ben! They are lucky to have you.