Attain

“We’ve got more data than we’ve ever had in the history of marketing, and yet there’s a lot of human bias that’s creeping into our marketing decisions,” Gayle Troberman, CMO of iHeartMedia, told Ad Age. Last week at Association of National Advertisers Masters of Marketing in Orlando, all eyes were on the disconnect between marketers and everyday American consumers—where nearly half feel ignored by brands. https://lnkd.in/gy_nwU-R

Consumers are dodging hurricanes, weathering a high stakes election, and getting a head start on holiday shopping? Wishful thinking by retailers, or reality? https://lnkd.in/gi4tzEiF

Weight loss drugs like Ozempic aren’t just shaping bodies, but entire industries. Click below to read more: https://lnkd.in/gFbpe6gH

In the so-called “vibecession,” reality and perception collide as consumers continue dining out despite economic uncertainty, revealing a fascinating disconnect between data and sentiment. https://lnkd.in/gRyucZ4r

Attending ADWEEK's #Mediaweek in New York October 29-30? Schedule time to connect with Attain's Stephen McNaughton, who will be there to share the latest on Attain's measurement and activation solutions through our live, trusted consumer purchase data.

Attain is excited to attend the Association of National Advertisers Masters of Marketing next week! Ben Kartzman, Vlad Strelsov, and Rachel Conforti will be on-site to share how Attain can drive business outcomes for your brand through our measurement, activation, and analytics solutions. #ANAmasters

The Georgia Bulldogs and the Texas Longhorns face off this Saturday. However, according to Attain spending data, Texas and Georgia are also battling lifestyles off the field. Who will come out on top: the party-loving Longhorns, or the financially savvy Bulldogs? https://lnkd.in/gVu-tvaz

As app-based delivery shakes up the pizza landscape, pizzerias are on a quest to figure out what “true loyalty” really means in a world of endless options and convienence. Read on to learn more: https://lnkd.in/gzv8RysK

"It's why consumers are splurging on a Chipotle burrito but not buying a McDonald's hamburger” says Zak Stambor of EMARKETER, in the latest episode of “Why!?” hosted by Jeremy Bloom 🌞 . To Zak, value means this “amalgam of quality, the utility of what it is that they're buying, and price to some extent." This fuzzy concept is coming to define consumer spending behavior in 2024. Read our recap of the episode here: https://lnkd.in/gDQSsCbW

We're thrilled to welcome Rachel Conforti, SVP of Business Marketing and Dave Constantino, SVP of Business Development to Attain's leadership team! "Both Rachel and Dave bring tremendous expertise and leadership to Attain as we continue our mission to revolutionize how companies leverage data to optimize campaigns and drive better business outcomes," said Ben Kartzman, President and COO of Attain. "Their experience will be invaluable as we enhance our capabilities and continue to deliver value to our clients." Learn more 👉 https://lnkd.in/gqB9yryz