Attensi’s Post

The retail landscape is rapidly transforming, creating a shift towards omnichannel strategies. Speaking with Advertising Week our Head of Strategy, Nick Blenkarne, explains why brand success now hinges on seamlessly integrating various channels for a unified shopping experience. "By integrating online and offline channels, brands can ensure that consumers experience the same level of service, product availability, and personalised communication, regardless of how or where they choose to engage. This coherence not only enhances customer satisfaction but also fosters loyalty, as customers feel valued and understood across all platforms." Read his full thoughts here: https://im.ag/49jDsB0 #ImaginationGLBL #AdvertisingWeek #Omnichannelstrategies #retailexperience #brandexperience #experiencedesign #contentmarketing #experientialmarketing #creativeagency

More stores are weaving online and in-person experiences together, with 62% of Americans feeling them "click" better. But still, nothing's perfect—half still find online hiccups, showing room for improvement. Data is key to the connected shopping world, and 41% of Americans have had positive experiences when their data is used correctly. Loyalty programs, however, need some love, with 36% feeling that there's not enough bang for their buck. Clearly, omnichannel is on the right track! 🚀 #Omnichannel #Marketing #Retail

I really liked this post. As we gear up for the new year, it's clear that companies are eyeing the omnichannel experience to stay ahead in the game. I loved Nate Ley's take on this, shedding light on how personalization and enhancing loyalty programs within the omnichannel setup can be a game-changer. It's like giving customers that extra touch, special perks, you know? People love that personalized vibe, and it's a cool way to build their loyalty. It's just something worth thinking about for the year ahead! #Omnichannel #Ecommerce #Retail

A new study shows that £52 billion of UK’s online sales are now intertwined with physical experiences, highlighting the importance of omnichannel strategies. This blending of digital and physical realms, especially popular among younger consumers, is reshaping retail. #RetailTrends #Omnichannel #FutureOfRetail

With 62% of customers saying they would stop buying from a brand following a bad customer service experience and 89% of customers stating they would stop buying from a brand following a bad returns experience, it's so important to get it right first time. So how can you ensure the way you are interacting with your customers is not just satisfactory, but exceeds expectations and far outperforms experiences with your competitors? At Lokulus, we think it's not about what you do, but how you do it. Most businesses are operating at least in a multichannel environment, but it's those who choose to adopt an omnichannel approach that are really going to stand out from the crowd. In our latest piece, we delve into why retailers need to understand the importance of an omnichannel approach. With UK retailers who embraced omnichannel during 2023 seeing a 30% boost in customer retention and a 20% increase in sales, it's not something to shy away from! Don't miss out — click the link to read the full piece now! #RetailCommunication #Omnichannel #CustomerSatisfaction #CustomerExperiences

The #retail landscape is changing as customers now expect unified #omnichannel experiences that meet their needs across touchpoints. Brands must evolve to understand customer journeys and provide personalized experiences. They need to connect online and offline channels into one ecosystem and repurpose stores into fulfillment hubs. Retailers should also offer unique in-store experiences, enable social commerce across platforms, and help customers accomplish goals through preferred channels. Ultimately, the retailers that transform to put the customer first will lead the industry's future in this new era of retail. #businessdevelopment #fashion #businessoffashion https://lnkd.in/e2Jn8Fwa

In our latest article we explore the evolving U.K. retail landscape and how retailers can adapt to meet changing consumer demands. We delved into shifts in spending habits, the significance of omnichannel strategies and the balancing act between sustainability and speedy delivery expectations. Read the full article by clicking the link below.

A few key insights on the evolving landscape of omnichannel retail strategies from ShipStation CEO Al Ko: 1. Retailers are now prioritizing seamless customer journeys, emphasizing frictionless experiences at every touchpoint, and going beyond just connecting via online and offline channels. 2. #AI is playing a pivotal role in retail transformation, enabling personalized experiences and proactive engagement. AI-powered tools like chatbots are reshaping product discovery and customer interactions. 3. Delivery and returns are critical components of successful omnichannel strategies. Fast, cost-effective delivery, along with flexible return options, build trust and drive repeat business. Transparent communication during these processes is key to maintaining customer satisfaction. Read more about how the post-purchase experience drives #omnichannel retail success in the insightful Forbes article shared below. https://lnkd.in/gZMAV79r

Are you truly omnichannel? Today's blog shines a spotlight on why the answer matters a lot to customers.

The role and influence of technology in the shopper journey has expanded. Retailers need to prioritize investments and ensure every part of the business is omni-enabled, or else risk losing relevance and market share to those already meeting the needs of omnichannel shoppers. New research from Kantar and Google explores three key actions retailers can take today to fast-track impact: https://ow.ly/kc2o50R3yE1