Auberge du Jeu de Paume’s Post

In #week5 #host1173, we learned about market segmentation explanation and differentiation.  Among the various types of markets I learned about segmentation, explaining this process and information, and identifying and selecting target markets in detail. I also learned the concept of market positioning and its concepts. This lesson led us to discuss Niche Marketing. This is a summary of the topic I discussed. The "Romantic Escape Honeymoon Package" is designed specifically for couples looking for a unique and intimate vacation on the Greek island of Santorini. The package includes private villa stays and personalized welcome gifts, a candlelight dinner to enjoy local cuisine, a private yacht tour exploring privacy-protected beaches around the island, a couple spa day at a tranquil spa to relax while gazing out at Caldera, and an guided tour exploring historic sites and beautiful towns in Santorini. It also includes a variety of cultural activities, from local wineries to wine tasting and traditional Greek dance lessons, with professional photographs of the couple's special moments recorded in Santorini's beautiful background. The package includes roundtrip tickets, airport trips in luxury vehicles driven by private shoppers, accommodation as specified in the package, meals and activities, and personalized itineraries to handle requests at any time. The package is a seven-day, six-night period, and prices can be adjusted according to the user's needs. The marketing strategy is to target engaged couples through social media and work with wedding planners to introduce the package to customers. It focuses on limited-term discounts for early reservations. The unique attraction of the package is that it offers immortal memories carefully designed to honor love with the scenery of Santorini.

🍽️ Elevate Your Corporate Event with Dubai’s Unforgettable Culinary Experience! Planning a corporate event in Dubai? Impress your guests with an authentic Emirati dining experience that not only tastes great but fosters networking and engagement. Here’s how to make your event a standout in the city of innovation. 1️⃣ Offer a Culinary Journey: Take your guests on a tour of local flavors. Emirati staples like Khameer, Khubz, and Manousheh create a sense of place and connection. For heartier options, Margoogat and Al Harees are crowd-pleasers. And don’t forget to sweeten the deal with Luqaimat for dessert—these are always a hit! 🍯 2️⃣ Interactive Food Stations: These aren’t just trendy; they foster organic conversations. Imagine your guests chatting over live cooking stations featuring traditional dishes, creating a dynamic atmosphere and opportunities for natural networking. This setup is perfect for bringing people together without forced icebreakers. 3️⃣ Visual Appeal Matters: In Dubai, presentation is everything. Ensure your table setup and food displays are sleek, modern, and culturally inspired. A stunning food presentation paired with carefully curated beverages adds sophistication and encourages guests to capture those Instagram-worthy moments, giving your event buzz long after it’s over. 4️⃣ Efficiency is Key: Worried about logistics? We’ve got that covered too. From sourcing venues with world-class chefs to organizing event flow, let us take care of the details while you focus on making connections that matter. 🎯 Let your corporate event in Dubai be more than just a meeting—it’s an experience that stimulates all the senses. Ready to make it happen? #CorporateEvents #EventPlanning #CulinaryExperience #DubaiFood #Eventflare #Networking #BusinessEvents

The Indian #wedding industry is larger than the GDP of 123 countries!!! Radisson, Taj, Hilton, Hyatt, Leela, Novotel, and Wyndham, all have something in common? Can you guess what? The #WedInIndia campaign, to unlock the untapped potential of the Indian wedding industry. In the 2023 wedding season, India has ~3.8 million high-ticket weddings, with a market size of Rs 4.74 lakh crore. The average ticket size for these weddings is Rs 1.2 crore. Just imagine that! These brands are working on "dedicated wedding concepts," creating personalized campaigns to cater to the affluent hashtag #DestinationWeddings crowd. They offer celebrity chefs and purpose-built banquets to meet the evolving preferences of modern couples. #HyattIndia India has reported a 50% increase in wedding business in 2023 compared to 2022. With the high-spending Gen Z generation coming of age, the market size is projected to continue growing. As extravagant weddings become the norm, it remains to be seen what kind of fear of missing out (FOMO) will affect those of us who prefer simple weddings and choose to spend the remaining money on experiences, honeymoons, and other things. Source: Confederation of All India Traders (CAIT) #weddingseason #weddingindustry #indianweddings #destinationweddings #organizedweddingmarket #genz The Indian Hotels Company Limited (IHCL) Radisson Blu Hilton Hotels & Resorts Hyatt Hotels Corporation The Leela Palaces, Hotels and Resorts Wyndham Hotels & Resorts Novotel Hotels ZANA - Luxury Escapes

Choosing the perfect event venue is one of the most crucial decisions in the event planning process. From guest comfort to logistics, every detail matters. Here are key factors to consider when selecting a venue: ✨ Capacity: Ensure the venue comfortably accommodates your guest list, with sufficient space for catering and activities. 🌆 Views: A scenic backdrop adds charm and enhances guest experience—perfect for those memorable photos. 📍 Location: Accessibility is key. Make sure the venue is easy for guests to reach, reducing transportation concerns. 🍽️ Food & Beverage: Great food elevates any event. Check if the venue can cater to your party’s needs, including dietary preferences. At Royal Falcon Events Company, we go beyond providing a venue. From iconic Dubai locations to tailored event services, we create unforgettable experiences for corporate events, weddings, and more. #EventPlanning #DubaiEvents #CorporateEvents #WeddingVenues #RoyalFalconEvents #EventLogistics #MemorableMoments #EventServices #DubaiVenues #LuxuryEvents

What luxury hotel brands do so well is stop you in your tracks. Which is an incredibly hard thing when you think about who they’re targeting. Now, I’m definitely not their target guest! But this stopped me in my tracks in Claridge’s lobby this morning. What have you seen recently that did that for you? #brandbuilding #luxurybrands #hospitality #brandstrategy

Explore the realm of hospitality with Mr. Ganesh Ramamoorthy, GM of Hotel Atithi, Pondicherry, as he unveils insights and experiences in an exclusive interview. #hotelatithi #pondicherry #realm #hospitality #InnovationLeadership #MagazineDiscoveries #TravelInspiration #CultureAndTradition #HospitalityNews #HotelExperiences #WarmHospitality #TravelInspiration #staytunedformore #discover #digitalhospitality #digitalnews #community #magazine #events #indiahospitalitynews

The main hotel groups in the world struggle to build value despite growing demand, Hilton Hotels & Resorts increases its value for the ninth consecutive year and remains first, together with the main Hilton brand, Hampton and DoubleTree by Hilton also increase their value. This is confirmed by data from Brand Finance, the world's leading brand valuation consultancy firm, #Hilton Hotel&Resort has a brand value of 11.6 billion dollars. But if the big ones are struggling, the Indian Taj Hotels and some Spanish brands are growing. In #Spain: Occidental Hotels & Resorts, Meliá Hotels International, NH Hotel Group and Barcelo Hotel Group: https://lnkd.in/dcFJXtit #Occidentalhotels #MeliáHotels #NHHotels #BarcelóHotels #TajHotels #HamptonbyHilton #DoubleTreebyHilton #hiltonHotels #hotels #travel #finance #brandvalue #brandfinance #wetravelbiz Wetravel.biz #wetravelhotels Wetravelhotels

Overwhelmed with wedding planning? We know you want your special day to be flawless because there’s no second chance. Let us introduce you to Wedding Stories 2.0 by Radisson Blu Mumbai International Airport in collaboration with Weddingz.in on 1st & 2nd June. Read our blog to get full detail: https://lnkd.in/gYdBwAQj Radisson Blu Mumbai International Airport #weddingz #weddingstories #weddingshow #wedding #blog #readblog #weddingsofindia

"✨ Book your space in the exclusive Luxury Hotels Celebrities Edition! 🌍 Limited spaces available! Distribution in world-renowned luxury hotels hosted celebrities. Secure your advertising spots now by emailing at evrope@luxuryhotelsmagazines.com #LuxuryHotelsMagazines #AdvertiseLuxuryHotel #PromoteHotelsOnline #DigitalMarketing #luxuryhotels #celebritiesstylehotels #luxurylifestyle #exclusiveedition

Not all #hospitality businesses know how to turn suppliers into partners - and leverage their partners’ expertise, reputation and network to create new sources of value. 🤷♂️ Your brand story acts as a magnet and binder for your partners. Here are our 3 tips for forming a win-win partner ecosystem... 🤝 1️⃣ Turn your customers into partners. Owners who purchase an apartment in the new Alpine village of Andermatt Reuss also get access to a private owners’ app that allows them to organise social gatherings or find a tennis partner. The prospect of joining an exclusive group of owners isn’t only attractive to new buyers, but also works as a way to make existing owners part of the value proposition. 2️⃣ Co-drive revenue. Collaborations can, in certain cases, drive direct bookings to your establishment. If you run a wellness resort, for example, you could ask yoga studios in your feeder markets to refer customers in exchange for a commission. 3️⃣ Consider pop-up collaborations. Temporary collaborations can be a great way to generate new interest in your property. The Twiggy beach club at the Park Hyatt Dubai invited Ralph Lauren to take over the space for a month and a half through customised sunbeds and private cabanas, a branded ice cream truck and signature refreshments. Find out more in our free Hotel Concept Handbook: https://lnkd.in/eH3XMs_U #branding #brand #hotelmarketing #hotelbusiness #hoteldesign #hospitalitymarketing #hospitalitydesign #hospitalityindustry #hoteliers