Audacy, Inc.’s Post

🌟 Discover Digital Treasures: The Power of Mobile Carrier Data! 📱 Explore how mobile carriers unlock the potential of user data for groundbreaking advertising on Smart 1 Marketing's latest blog post! From harnessing insights for sales to crafting direct ad strategies, we uncover how data is the new gold in advertising. 🌍💸 Learn about our approach to using data ethically, crafting pinpointed advertising campaigns, and leveraging real-time insights. Partner with Smart 1 Marketing to ethically maximize your advertising outcomes. Let's reshape your marketing strategies with data! Learn How: https://s1dev.co/giBOMG 🛠️🚀 #UnlockingData #DigitalTreasures #EthicalMarketing #AdvertisingInnovation

🌟 Discover Digital Treasures: The Power of Mobile Carrier Data! 📱 Explore how mobile carriers unlock the potential of user data for groundbreaking advertising on Smart 1 Marketing's latest blog post! From harnessing insights for sales to crafting direct ad strategies, we uncover how data is the new gold in advertising. 🌍💸 Learn about our approach to using data ethically, crafting pinpointed advertising campaigns, and leveraging real-time insights. Partner with Smart 1 Marketing to ethically maximize your advertising outcomes. Let's reshape your marketing strategies with data! Learn How: https://s1dev.co/giBOMG 🛠️🚀 #UnlockingData #DigitalTreasures #EthicalMarketing #AdvertisingInnovation

In 2023, Americans' average peak-time traffic increased four hours from the previous year, driven by a return to office commuting. Major cities like New York, Chicago, Los Angeles, and Boston are experiencing even higher congestion levels, exceeding the national average by up to 28 hours! This surge in traffic has bolstered the listenership of AM/FM radio in vehicles, offering advertisers a significant opportunity to ENGAGE a captive audience during increased commuting times. iHeart's Traffic and Weather Network real-time audio helps your brand break through the clutter with engaging content, mass reach, and increased buying intent. TTWN is the ultimate attention media for your brand's audio strategy mix! #Audio #SoundStrategy #iHeartMedia #Traffic https://lnkd.in/edFiHgjq

As the economy continues to rock consumers with interest rates at an all time high and the election cycle on the horizon, this year has been presenting unique challenges for businesses and advertisers alike. With clicks continuing to decline, and costs on the rise across advertising channels it has becoming even more pressing to make every dollar count and focus on the right KPIS per channel. Want to connect with Green Line Automotive about your digital strategy?👇 https://lnkd.in/gD2ZZKqa #DealershipStrategy #DigitalMarketing #AutomotiveMarketing #MarketingStrategy #GreenLineAutomotive

The main point of the article is the exploration of various alternatives to third-party cookies in digital advertising. Cross-web clickstream data, however, offers a comprehensive view of consumer behavior, which can be a significant asset in this new era of digital advertising. For more detailed insights into different types of consumer data, including the capabilities of cross-web clickstream data, visit VoxTrack's Consumer Data Types Cheat Sheet at https://lnkd.in/eDWc2qVi.

Predictive solutions are topic de jour this year, in this weeks notes we touch on the drivers for them in the advertising industry. https://lnkd.in/em-ajhth

Is the cost of living crisis putting a dampener on Brands' advertising sentiment? I tried to analyse the searches around Cost of living in UK vs Advertising topic in UK on Google Trends, my hypothesis being that brand and advertisers would want to stay curious about their consumers, and cautious about their own spending as price sensitivity rises. Voila? Barring one outlier week, based on the sample of 55 weeks' data downloaded, we could roughly say that the two were almost moving linearly in the UK, as if the cost of living was making every advertiser dance to its own tunes, and why not? After all, the industry follows the consumers, and distressed consumers would lead to distressed industries, if not today, then tomorrow... What do you think about this? PS. I do know that Correlation does not lead to causation... Data source: https://lnkd.in/eiQR8Jw2 #advertising #costofliving #crisis #correlation #linearregression

For us, the question looming over 2024 is this: Has the advertising industry recovered from the effects of COVID-19? 😷 The recent data gathered by Guideline is optimistic. So far in January, advertisers are pacing ahead of forward bookings for Q1 2023. Although only slightly, overall, 2023 was an “up” year for ad spend, instilling some hope for 2024. From our data, we can only hope that the ad industry’s COVID recovery is complete. Luckily, you can easily keep track of these macro trends with Guideline. https://hubs.la/Q02kHW3F0 #GuidelineData #AdSpend2024 #COVIDRecovery #AdvertisingIndustry

Evolving supply dynamics are necessitating a shift in the advertiser approach, with a focus on optimizing buying paths and consolidating partners. Check out our new research with Advertiser Perceptions about how advertisers in the US, UK, and Australia are thinking about and using SPO. https://lnkd.in/eSgwgxAc

Do you know how much traffic comes from mobile devices to your site? Monitoring mobile performance helps track key metrics like traffic, page views, and conversions. Contact us today to learn more about your website’s analytics: https://lnkd.in/dyCgun78 #MobileTraffic #Analytics