Why Every Automotive Technician Should Experience the Role of a Service Advisor
The responsibilities of service technicians have evolved to encompass not only technical expertise but also a focus on customer care. This is particularly true for mobile technicians who deal with customers directly. In today's market, customer service is just as important as technical knowledge. Therefore, technicians should consider becoming service advisors to better understand the repair business's inner workings.
The Value of Cross-Training:
In automotive service and repair, understanding the importance of every position in the service department is crucial. One way for technicians to gain this understanding is through cross-training, specifically, having technicians work in the role of a service advisor.
Enhancing Customer Service
Service advisors are the bridge between customers and technicians. Apart from translating complex technical jargon into simple language that customers can easily understand, they must also have good salesmanship skills. Whether convincing friends to join a weekend barbecue or persuading a client to choose your shop for a transmission overhaul, it all comes down to the art of persuasion. Salesmanship is the key to unlocking opportunities. It's not just about selling services; it's about building relationships, winning over customers, and earning positive reviews on Google. Technicians who step into this role learn how to communicate more effectively with customers, enhancing the overall customer service experience. They also get to learn the art of salesmanship.
Building Interpersonal Skills
Service advisors interact with a diverse group of people daily, from customers to team members. They gain the knowledge and interpersonal skills required to work with warranty companies to get warranty repairs approved. Additionally, they learn the essential social skills necessary to facilitate interactions between everyone in the service department. Technicians can improve their interpersonal skills by working in this role, enhancing team dynamics and customer relationships.
Gaining Business Perspective
Understanding the business side of a service department is another advantage of this cross-training. This understanding includes the impact of customer service on client retention and repeat business. Technicians can appreciate the challenges of getting repair orders approved without customer objections and the significance of effective labor rates and gross profit. With this broader perspective, technicians can contribute to improving business practices and outcomes.
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